Teads

We are 11 days away from IAB Annual Leadership Meeting. Our team is looking forward to meeting fellow business leaders and connecting on industry trends for 2024. Let's Connect: https://lnkd.in/ggP25Hh4

As per eMarketer's latest forecast, a significant shift in ad spending is underway. By 2027, the combined ad spend for US TV and Connected TV (CTV) is projected to reach nearly $100 billion. This growth is predominantly fueled by CTV, which is set to see a $5.50 billion increase in 2024 alone. While #linear TV ad spend is on the decline, CTV is stepping up, compensating for this decrease and proving its growing relevance in the advertising landscape. Why Is #CTV an important add to your media buy? • Maximized Efficiency and Reach: CTV provides an integrated platform for planning, delivering, and measuring campaigns across CTV and OTT media, offering superior reach and efficiency over linear TV. • Advanced Measurement Capabilities: The integration of de-duplicated reach measurement solutions and a consistent experience in Total Audience Measurement (TAM) bolsters the effectiveness of CTV advertising. • Omnichannel Advantage: CTV amplifies the ability to connect with consumers across TV and digital, ensuring cohesive messaging and comprehensive reach in today’s fragmented media environment. Founded on a strong foundation in video, Teads has consistently stood at the forefront of the advertising industry, delivering high-quality ads to advertisers. Our global reach is our strength, with a comprehensive CTV platform that offers over 50 billion unique advertising opportunities each month worldwide. Ready to learn more? Let's connect. https://hubs.li/Q02gHmKX0

Looks like Chrome's third-party cookie phase-out is happening this time. Jamie Toward, head of data at Teads UK, shares his thoughts on the numerous impacts of cookie deprecation on digital advertising with Campaign Magazine UK. According to our data, the current average useable cookie rate globally is around 60%, with the remaining 40% of the open web being cookie-free. Yet, this figure varies by market and is certainly lower in the UK, meaning planning, targeting and measurement need to be reconsidered to take advantage of the audiences on premium publisher sites. Read more: https://lnkd.in/ejmd_HNb #DigitalAdvertising #AdTech #Cookies #Cookieless

Following an informative discussion with industry leaders at Teads’ Contextual Advisory Council, our VP of Data, James Colborn, caught up with Lauren Walker, Chief Client Solutions Officer at Annalect to discuss the future of advertising in a post-third-party cookie era. During their conversation, they discussed the importance of transcending traditional audience understanding and using context and timing to deliver ads that truly resonate. And as privacy regulations and Google's cookie deadline prepare to reshape the strategies of agencies, publishers, and brands alike, the importance of contextual solutions becomes increasingly pronounced. Watch the full interview to hear their thoughts on the evolving landscape of advertising, including the implications of the third-party cookie deadline and how brands are leveraging integrated marketing strategies to cultivate their audiences. #DigitalAdvertising #CookielessEra #Contextual #Targeting #Data #Advertising #Media 

CTV: A Big Theme in 2024 as CES Opens #CES starts today, ad it's clear that Connected TV (CTV) advertising will continue to be a big deal this year. • Experts say that US #CTV ad spending will jump by 22.4%, reaching over $30 billion by the end of 2024, according to eMarketer. • Dentsu and BIA are even more optimistic, expecting 30.8% and 39.5% growth rates. • DoubleVerify found that 63% of marketers plan to increase their CTV ad spend in 2024, demonstrating advertiser confidence in its effectiveness. Big events like the 2024 US Presidential Election and the Summer #Olympics are expected to increase CTV ad spending. Ensure your brand is seen in the most premium ad spaces in these key times. Founded on a strong foundation in video, Teads has consistently stood at the forefront of the advertising industry, delivering high-quality ads to advertisers. Our global reach is our strength, with a comprehensive CTV platform that offers over 50 billion unique advertising opportunities each month worldwide. Check out our latest Talks With Teads segment with Brad Stockton, SVP of Video Innovation at dentsu, who shared valuable insights on the rise of CTV and its implications for advertisers and brands: https://hubs.li/Q02fDh480

Yesterday marked a landmark day in digital advertising. Google Chrome began its much-anticipated phase-out of third-party cookies, ushering in an unprecedented new era of digital marketing and privacy. The deprecation of third-party cookies represents not just an update, but a monumental and fundamental shift in the advertising industry. The stakes of not adapting are high: businesses slow to adapt could lose audience engagement, scale, and overall market presence. However, this transition to a cookieless solution does not have to be intimidating or costly. ✨ Teads is Leading the Charge in Cookieless Solutions 🚫 🍪 Teads isn't just adapting to the changes; we're leading them. Since 2019, our targeting solutions have been cookieless by default. With over 70% of our campaigns already using cookieless technology, we are at the forefront of this evolution. Our partnerships with over 90% of the world's leading publishers and content creators, provide us with a wealth of contextual data, processing 150 billion signals a day. This wealth of information is the foundation of The Teads Data Suite, driven by Contextual Intelligence. It empowers your brand to effectively own the moment, the audience, and the screen, leveraging our contextual targeting, predictive audiences, and cookieless translator solutions. Ready to create your cookieless strategy? Read more here https://hubs.li/Q02fln7t0 and learn about the Teads Data Suite: https://hubs.li/Q02flnLJ0 #DigitalAdvertising #CookielessEra #Cookies #Contextual #Targeting #Data #Identity #Deprecation #Advertising #Media #Adbuying #Brands

CES 2024 is almost upon us, and Teads is gearing up to make a splash! We're setting the stage for an in-depth exploration of the newest trends in digital media. From the dynamic world of Omnichannel marketing, amplified by Connected TV (CTV), to the latest strides in performance, innovative identity solutions, and the cutting edge of AI technology. Join us to learn how these innovations can be leveraged to strategically propel your business forward. We're excited to see you there! Request a meeting: https://hubs.li/Q02c04Yf0 #CES #CES2024 #DigitalMediaTrends #ConnectedTV #CTV #Identity #Cookieless #LasVegas #advertising #media #adtech

Tomorrow marks the first step in Google's deprecation of third-party cookies. For many, navigating the evolving digital advertising landscape presents a unique challenge. However, cookieless pioneers like Horizon Media and Teads are charting the course forward. In a recent Talk With Teads interview, our CMO Natalie Bastian and Jean-Marc Papin, SVP of Media Technology and Data at Horizon Media, delve into the challenges and opportunities of the shifting digital landscape. Papin emphasizes the vital role of AI, data harmonization, and Teads' advanced contextual targeting technology in sustaining brand success in a world moving beyond cookies. Central to this strategy is Horizon's innovative identity solution 'Blu' and Teads' commitment to actionable planning and measurement. These tools collectively enable advertisers to craft and execute potent strategies during this transformative time. In the cookieless era, it's essential for brands to quickly adapt their strategies to prevent losses in scale and targeting accuracy. Teads leads the way with our Data Suite, Powered By Contextual Intelligence, offering cutting-edge solutions that perform. Discover more by watching the Talks With Teads segment here: https://hubs.li/Q02f2Hkw0 #cookieless #cookielessfuture #privacysandbox #contextual #targeting #data #identity

We are rounding out the pivotal media moments from the last quarter of 2023 in our Contextual Chronicles from Teads' Media Barometer! What type of ads captivated consumers in Q4? October saw The Rolling Stones release “Hackney Diamonds”, their first original album in 18 years featuring appearances by Lady Gaga, Stevie Wonder, and Sir Paul McCartney. By November, Collins and Cambridge dictionaries chose an AI-related ‘Word of the Year,’ highlighting the surge in AI interest, especially in ChatGPT. And finally, December saw the UEFA EURO 2024 draw global excitement as match-ups were revealed. Explore more 2023 findings here >> https://hubs.li/Q02d17cp0 #Contextual #ContextualTargeting #Cookieless #Data #Trends #2023year #YIR #Yearinreview

We're recapping the pivotal media moments from the third quarter of 2023 in our Contextual Chronicles from Teads' Media Barometer! We've sifted through data from over 3,000+ of our premium content partners to uncover global media consumption moments of heightened consumer engagement. What type of ads captivated consumers in Q3? July saw Carlos Alcaraz's Wimbledon triumph as we saw the end of Novak Djokovic's impressive streak. By August, we witnessed a women's empowerment wave with the surge of the Women's World Cup and the buzz around the Barbie Movie. And finally, September highlighted the Las Vegas Sphere's debut launch, a game-changer in entertainment, with U2's headline act and the buzz about Beyoncé's residency. Explore more 2023 findings here >> https://hubs.li/Q02d17cp0 Read the press from MediaPost >> https://hubs.li/Q02dBZwm0 #Contextual #ContextualTargeting #Cookieless #Data #Trends #2023year #YIR #Yearinreview #Datasuite #MediaInsights #MediaTrends #Beyonce #AI #USOpen #formula1 #GenAI #SpaceX #Barbie #HBO #Fandoms #Superbowl #Politics #2024trends #U2 #Rollingstones #TaylorSwift #Womensworldcup #Worldcup #Olympics #EuroCup