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Kentico is a content management system based on ASP.NET.

Microsoft's Active Server Pages technology on the .NET framework.

JavaScript is a lightweight, object-oriented, cross-platform scripting language, often used within web pages.

jQuery is a JavaScript library that simplifies HTML document traversing, event handling, animating and Ajax interaction. Originally developed by John Resig.

ASP.NET Ajax is a JavaScript library based on ASP.NET, developed by Microsoft.

Moment.js is a library to manipulate dates in JavaScript.

The Internet Information Services (IIS) are a set of Internet-based services for Windows, developed by Microsoft.

Windows is an operating system produced by Microsoft.

Akamai is a content delivery network. This includes the former brand Instart Logic.

NS1 provides managed and private DNS services, owned by IBM.

Mimecast is a cyber security company providing email services headquartered in the UK.

Let’s Encrypt is a free, automated, and open certificate authority provided by the Internet Security Research Group.

IdenTrust is a SSL certificate authority.

The CDNJS is a content distribution network, hosting a large number of JavaScript libraries, provided by CloudFlare.

jsDelivr is a service for hosting JavaScript files.

The jQuery CDN hosts copies of the jQuery library, provided by MaxCDN.

Google Analytics is a free service to get detailed statistics about the visitors of a website, provided by Google. This includes the Ads conversion tracking and the Floodlight services.

Facebook Pixel is an analytics tool to track actions on websites.

Microsoft UET (Universal Event Tracking) records what visitors do on a website after they click on an ad.

New Relic is a web application performance management tool.

The LinkedIn Insight Tag helps to optimize LinkedIn campaigns.

Full Circle Studies collects information about general website visitation patterns as part of the ComScore market research.

Quantcast provides visitor statistics of web sites.

CrazyEgg is a website visitor and click tracking service.

Lotame Crowd Control is an analytics package to measure social media behavior for publishers and advertisers.

Navegg is an open and free website tracking system generating demographic visitor profiles.

ShinyStat is a tool for internet audience analysis and website statistics.

Chartbeat is a real-time web analytics tool by Betaworks.

Nielsen provides web site visitor tracking services. This includes the former brand NetRatings.

The Google Advertising network consists of AdSense, DoubleClick and other services.

Amazon Associates is the affiliate program of Amazon.

Xandr is an advertising network owned by Microsoft, formerly by AT&T. This includes the former AppNexus brand.

OpenX (previously called phpAds, phpAdsNew, MaxMediaManager and Openads) is an open source ad management system and ad marketplace.

Equativ (formerly Smart AdServer) is an advertising networks for ads served on the web, mobile and tablets.

PubMatic is a marketing automation software provider.

Outbrain is a native advertising platform.

Epsilon (formerly Conversant and ValueClick) provides an advertising network.

Amobee is an advertising and marketing platform. This includes the former brands Turn and Adconion.

Yahoo Advertising (formerly Verizon Media Advertising, Adtech, ONE by AOL, Yahoo Ad Tech and Oath Advertising) offers a range of advertising platforms.

Exponential offers several online advertising services: Tribal Fusion, FullTango, LeadGenuity and EchoTopic.

Index Exchange (formerly Casale Media) is an advertising network.

The Google Tag Manager is a Google service to support webmasters to manage tags on their websites.

Adobe DTM (Dynamic Tag Management) is a tag management system by Adobe, part of Abode Analytics. This includes Satellite, previously owned by Search Discovery, and Adobe TagManager.

A Twitter Button allows a Twitter user to post a tweet from the visited site.

Facebook Social Plugins provide a way for Facebook users to share web pages with their friends.

AddThis is a social bookmarking and sharing service owned by Clearspring Technologies.

External Cascading Style Sheets define style rules in a separate CSS file.

Embedded Cascading Style Sheets define a set of style rules in a <style> element within a web page.

Inline Cascading Style Sheets define style rules directly within an (X)HTML element using the style attribute.

Session cookies are temporary cookies, which are deleted when the user closes the browser.

Persistent cookies with an expiration time between 1 month and 1 year.

HttpOnly cookies are used only in the HTTP protocol and not in client side scripts, which may increase security.

Secure cookies are used only via an encrypted connections, which may increase security.

Non-secure cookies may be used via an unencrypted connections, which may be a security threat.

Gzip (GNU zip) is a file compression algorithm.

The Internet Protocol version 6 (IPv6) provides amongst others a vastly larger address space than the preceding version 4. We consider a website to support IPv6 if a 128-bit address is assigned to it, regardless of the content delivered at that address.

HTTP/2 is the second major version of the HTTP network protocol.

HTTP Strict Transport Security (HSTS) defines a mechanism enabling web sites to declare themselves accessible only via secure connections.

The websites redirects visitors to its www subdomain, e.g. from example.com to www.example.com.

The websites redirects visitors to use SSL encryption, e.g. from http://example.com/ to https://example.com/.

Persistent cookies with an expiration time of up to 1 day.

Non-HttpOnly cookies are used in the HTTP protocol and also in client side scripts, which may be a security threat.

The Open Graph protocol, originally developed by Facebook, is an RDFa-based format that enables any web page to become a rich object in a social graph.

Twitter Cards enable automatic attachment of photos, videos and media elements to Tweets.

JSON-LD (JavaScript Object Notation for Linked Data) is a method of encoding Linked Data using JSON.

Generic RDFa (Resource Description Framework in attributes) is RDFa without further specialization.

Microdata is a specification to integrate metadata within existing content on web pages.

HTML5 is the fifth revision of the HTML standard.

Transitional version of XHTML.

UTF-8 (8-bit Unicode Transformation Format) is a variable-length character encoding for Unicode, which is backwards compatible with ASCII.

PNG (Portable Network Graphics) is a lossless compression image format, suitable to store graphics with uniformly colored areas, and originally introduced as a free, open-source successor of GIF.

Scalable Vector Graphics (SVG) is an XML-based vector image format.

GIF (Graphics Interchange Format) is a lossless compression image format, originally introduced by CompuServe and suitable to store graphics, logos and simple animations.

JPEG (Joint Photographic Experts Group) is a lossy compression method suitable to store photographic images.

Commercial entities