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Lando Norris has landed a new partnership with PlayStation, with the McLaren Formula One driver officially announced as the lastest “PlayStation Playmaker.”
The F1 star unveiled the partnership in a new video posted to social media this week, noting that PlayStation has been “a part of my life for as long as I can remember.”
“As much as I use PlayStation to help me develop and be a better driver, I also use it to relax and chill out,” he adds.
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In the clip, Norris recalls first picking up the gaming console as a child, when his father introduced him to Gran Turismo on the PlayStation 2. Recalling days spent competing with his dad and brother on the racing simulation game, Norris says the game — and console — “pretty much kickstarted my career,” adding that he used Gran Turismo to learn the tips and tricks of “race craft.”
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“It’s crazy to think that I went from racing laps on my PlayStation as a kid,” Norris adds, “to being one of the 20 Formula One drivers pushing the limits on the track.”
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Norris is the latest celebrity to be named a PlayStation Playmaker. First unveiled last fall, the group includes other athletes like LeBron James, BMX biker Nigel Sylvester, Belgian soccer player Romelu Lukaku and NFL stars Ja’Marr Chase and CeeDee Lamb. PlayStation says the athletes were chosen for being “passionate PlayStation fans who also happen to be some of the most exciting creators, athletes, actors, artists, gamers and entertainers in pop culture today.”
While exact details of Norris’ participation have yet to be announced, Sony says the Playmakers will work with the brand to “provide early looks and behind-the-scenes access, and offer unique experiences for fans.”
Norris is currently driving alongside Oscar Piastri for McLaren in the 2024 F1 Season, which kicked off earlier this month in Bahrain.