Tropicana Brands Group Europe

Last week we celebrated an exciting day in the world of grocery convenience with the nation’s best loved orange juice brand officially launching back into Co-op, the UK’s leading convenience store!   We celebrated with Co-Op colleagues at 1AS and had a fun and energetic day sampling our products and playing ‘Spin to Win’ with some great prizes on offer! 🎉   You can now find 3 of our favourite products (Smooth Orange, Original Orange and Copella Cloudy Apple) in over 1500 stores nationwide! We also have some exciting brand activation going live to make sure we are unmissable in the coming weeks… keep an eye out for it at a store near you. 👀   A huge thank you to the team at Co-Op for taking a category first approach and also to Co-op Media Network for helping us build some first class activation plans. We’re so excited to be back!

🎉 Tropicana is now live in Brakes UK 🎉 We’re so excited to announce that you can now buy our ambient Tropicana Orange 250ml through Brakes. This is a first for Tropicana and we’re delighted to be partnering with them to bring you the UKs best tasting orange juice that can be stored ambient and has a longer shelf life 🙌 Not only that… our brand NEW Tropicana Sparking and Naked Natural Energy is available online via Brakes too. Both made with real fruit, they’re here to shake up the drinks category 👌 Take a look online and make the most of introductory offer - valid throughout June ➡️ https://lnkd.in/exFVrjkW

We're taking over Taste in London, one can of Tropicana Sparkling at a time! 🍊If you're visiting this weekend come over and try both our new flavours, on us! 👌   📍We'll be there all weekend at stand 22 📍 #tastelondon #tropicana #tropicanabrandsgroup #sampling #freetropicana 

We were thrilled to support Iceland Foods by hosting a sampling stall at their fundraising event. This was a fantastic opportunity to showcase our finest products and contribute to a noble cause. All donations raised went to Campaign Against Living Miserably (CALM), a charity dedicated to preventing suicide and supporting mental health. We're proud to be part of initiatives that bring people together and make a positive impact. A big thank you to Yasmin Deal and everyone who participated and donated – your support truly makes a difference. Together, we can continue to champion great causes and support organisations like CALM in their mission to save lives and provide essential mental health support. #Fundraising #CommunitySupport #MentalHealthAwareness #CALM #IcelandFoods #CharityEvent

Like if you've seen us a Trade Show this year 👍 Our team love visiting trade shows throughout the year to engage with retailers, gain feedback and share our products with you. They provide invaluable face to face conversations to ensure sure we're keeping up to date with the exciting world of retail. #TropicanaSparkling #NakedEnergy #TropicanaBrandsGroup #NewProducts #Retail #IndependantRetail #TradeShows 

Throughout May, our amazing colleagues in the UK & Ireland at Tropicana Brands Group jumped into ‘Move More May’ with enthusiasm, all to boost our mental health. This tied in perfectly with Mental Health Awareness Week which ran from May 13th to 19th, with the charity setting the theme of 'Movement' for 2024. Colleagues were encouraged to get active in whatever way worked for them. We saw an incredible variety of ways to get moving: cycling to work, golfing, dog walks, lunchtime strolls, running clubs, marathons, softball games, playing football with the kids, walk-and-talk meetings, and so much more! 🙌 With 64 fantastic entries, this initiative really got our Mental Health agenda rolling. It sparked lots of great conversations and discussions about mental health, which we hope will only continue to grow and flourish. ✨ A huge thank you to everyone who took part, and we can’t wait to see you all dive into our next initiative! 🎉

Another day, another orange 🍊 Our showstopping branded bay is currently live in a Sainsbury's store near you!   As part of our unmissable 'It's That Juice campaign', we wanted to show shoppers that when you buy Tropicana you're picking the best taste! Here at Tropicana we select only the best 4 orange varieties for that exceptional taste.😍   #TropicanaBrandsGroup #Tropicana #ItsThatJuice #Sainsburys #ShopperExecution #ShopperActivation #InstoreActivation

Watch out... we're taking over a depot near you 👀 Some standout depot activation with our brilliant partners at Bestway Wholesale 🙌 #TropicanaSparkling #NakedEnergy #TropicanaBrandsGroup #NewProducts #Retail #IndependantRetail #DepotActivation #ShopperActivation #Wholesale #Convenience

Retailers seem to be loving our innovation in store with exciting and disruptive POS to engage their customers! 🛒 Make sure to take a look in your local depots to grab some today ➡️ Bestway Wholesale Parfetts / Go Local Dhamecha Group Eden Farm Hulleys #TropicanaSparkling #NakedEnergy #TropicanaBrandsGroup #NewProducts #Retail #IndependantRetail #InstoreActivation #ShopperActivation

Our iconic orange took over WHSmith in Waterloo earlier this month! A brilliant and impactful piece of shopper activation, which saw an approximate reach of 3.8 million 🍊 Keep an eye out, our juicy store wraps might be popping up at a station near you... 👀 #TropicanaOrangeJuice #ItsThatJuice #TropicanaBrandsGroup #NewProducts #Retail #IndependantRetail #InstoreActivation #ShopperActivation #WHSmith