Interim Marketing Director

Interim Marketing and Revenue Director - High calibre hospitality brand

Head office (Oxfordshire) 3 days with 1 day at venues across the Midlands and 1-day wfh

Up to £130K base salary or day rate equivalent (circa £850)

This is a 6-month interim (to permanent) contract and we are open to applicants who are interested in a 6 month contract only, as well as those who may wish to do an interim to permanent contract.

*please note applicants must have no more than a 4 week notice period/availability to start*

The ideal candidate is a B2C, digital first Marketing Director who's worked in the leisure/travel, hospitality, retail or hotel sectors, who's excited by an interim to permanent role to lead a sizeable, capable marketing and revenue team.

Interim Marketing and Revenue Director

We are seeking a dynamic, driven and digital first Interim Marketing and Revenue Director to drive the next phase of growth for this high calibre hospitality brand. A broad role with a substantial team, the role involves a combination of brand awareness and ecommerce skills (sales are driven through the website). This role would suit an experienced strategic leader who can inspire the marketing and sales teams to continue to drive revenue and sustained profitable growth. With ultimate responsibility for the creation and delivery of the marketing and sales budgets, you’ll oversee all aspects of marketing and sales across both leisure and B2B. Reporting to the board, you will be responsible for managing the marketing budget, driving revenue growth, and enhancing brand presence in the market.

Along with revenue management, data analytics and insight, you will have a deep understanding of ecommerce and all things digital to further drive website performance and understand its critical role in sales success.

Interim Marketing and Revenue Director

Main job responsibilities

• Set commercial objectives and targets in line with the business strategy
• Create, develop and implement the marketing and sales plan
• Manage the marketing budget effectively, ensuring ROI on marketing investment
• Oversee a team of 30+ vibrant and talented marketing and sales professionals, providing guidance and support to drive performance
• Manage website and overall sales performance
• Create a test and learn philosophy to drive digital performance across social, paid, organic, influencer, affiliate, and more
• Drive revenue growth through new initiatives and revenue opportunities
• Optimisation of price to maximise yield and revenue
• Develop and utilise the database to support revenue growth
• Balance day-to-day marketing activities with strategic revenue-focused initiatives
• Demonstrate strategic thinking and commercial acumen in decision-making
• Effective and efficient management of the sales team to streamline booking processes, upsell and enhance customer experience
• Demonstrate expertise in ecommerce and digital marketing strategies to drive online sales and engagement
• Cultivate brand positioning, consumer experience, and loyalty programs to enhance lifetime value
• Close liaison with the operating GMs to drive customer experience, loyalty and sales
• Monitor market trends, competitor activities, and consumer insights to identify opportunities for growth and innovation
• Educate, mentor, and develop team members to build a high-performing marketing and sales organisation

Person Specification:

Essential:

• Bachelor's degree in Marketing, Business, or related field
• Proven track record of success in senior marketing and sales leadership roles, ideally within the leisure/travel, hospitality, retail or hotel sectors
• Strong understanding of online and bricks and mortar businesses
• Excellent strategic planning and analytical skills to drive business growth
• Extensive knowledge of ecommerce, digital marketing, and branding, with experience across various digital marketing channels (social, paid, organic, influencer, affiliate, etc.)
• Proficient in revenue and yield management concepts and practices
• Exceptional communication and interpersonal skills to collaborate effectively with internal and external stakeholders
• Ability to lead and inspire a team to achieve ambitious business goals
• Strong focus on innovation, creativity, and continuous improvement
• Commitment to excellence, integrity, and customer satisfaction

Please submit your CV via LinkedIn. Candidates who have applied via LinkedIn will be reviewed as a priority. Due to the confidentiality of the role, no additional information can be given at this stage.

Please do connect with Suzie Walker | LinkedIn and Kaylynn Sideris | LinkedIn we are only able to respond to 1st connections.

If you choose to apply to this role, we thank you for your time and consideration. We endeavour to respond to all relevant candidates, however, please note that only applicants meeting the specific criteria outlined above will be contacted as part of the shortlisting process. We conduct a thorough screening of applications and aim to reach out to suitable candidates within 5 working days of an application being received.

Suzie Walker Executive Search is a firm of specialist headhunters with an expert team recruiting senior interim and permanent senior leaders for B2B and B2C marketing, digital and technology roles in FTSE 350 and private equity-backed companies.

www.suziewalkerexecutivesearch.co.uk