Head of Digital

RIXO’s story began in the London living room of best friend’s Orlagh and Henrietta, born from their passion for vintage.

Our philosophy is making all our customers feel the best version of themselves. Filling a gap in the contemporary market with feminine shapes and high-quality materials from everyday to occasion wear. Always inclusive, always empowering, we create a fusion of original hand painted prints and silhouettes to flatter every woman, irrespective of age, season and size.

About the role:

We are looking for a strategic and innovative Head of Digital to drive our ecommerce and digital strategies on a 12 month fixed term contract. This role will be crucial in scaling our digital presence as we expand globally, optimising our online digital marketing channels, and ensuring a seamless and engaging customer experience. The ideal candidate will have a strong background in digital marketing, e-commerce management, and team leadership.

Key Responsibilities

• Performance Marketing Strategy: Develop and implement comprehensive paid digital marketing strategies to drive brand awareness, customer acquisition, and sales growth across multiple digital channels (e.g., Google Ads, Meta, YouTube, etc.).
• E-commerce Management: Oversee the daily operations of the website and on-site developments, ensuring optimal performance, user experience, and conversion rates.
• Performance Optimisation: Continuously analyse and optimise digital marketing campaigns and e-commerce activities to meet and exceed KPIs, including ROAS, CPA, and customer lifetime value.
• Customer: Work closely with the CRM Manager to develop customer first strategies to drive retention and acquisition via both existing and new channels (i.e direct mail).
• International: Drive go-to-marketing strategies across all digital outputs, identifying market opportunities to drive brand awareness and reach new audiences.
• Team Leadership: Lead, mentor, and develop a high-performing digital marketing and e-commerce team, fostering a culture of innovation, collaboration, and continuous improvement.
• Agency Management: Create strategic plans in-line with budget and growth targets whilst maintaining and developing relationships to improve output and efficiencies.
• Budget Management: Manage the digital marketing and e-commerce budgets, ensuring effective allocation of resources and maximising ROI. Responsible for digital P&L, working closely with finance to minimise costs and maximise profit.
• Data-Driven Insights: Utilise data analytics and customer insights to inform decision-making and strategy development, ensuring a deep understanding of customer behaviour and market trends.
• Collaborative Initiatives: Work closely with cross-functional teams, including Design, Brand, Retail and Merchandising, to align digital strategies with overall business objectives and marketing campaigns.
• Technology & Tools: Stay abreast of emerging digital marketing and e-commerce technologies, tools, and best practices, and implement them to enhance our digital capabilities.
  
  

Qualifications

• Proven experience in digital marketing and e-commerce leadership role for a D2C business, with a preference for experience at a contemporary womenswear brand.
• Demonstrated success in developing and executing successful paid digital marketing campaigns and managing e-commerce platforms, preferably within the fashion or retail industry.
• Strong analytical and quantitative skills, with the ability to interpret complex data and translate it into actionable strategies.
• Proficient in digital marketing tools and platforms (e.g., Google Analytics, Meta Ads Manager, Shopify, etc.) and e-commerce technologies.
• Experience managing digital agencies to deliver on results.
• Excellent leadership, communication, and interpersonal skills, with the ability to inspire and manage a diverse team.
• Creative thinker with a passion for staying ahead of industry trends and experimenting with new digital marketing tactics.