Head of Digital

Changing lives through travel

At G Touring we’re passionate about travel and we love exploring the world with our customers. Our goal is to make a difference in the destinations we travel to and the people that live there. G Touring operates two market leading touring brands, Travelsphere and Just You. Travelsphere has been discovering the world with its customers for nearly 60 years whilst Just You is a dedicated solo brand operating for over 20 years. G Touring is built on the mission of “Changing People’s Lives Through Travel”.

Leading the way in guided touring holidays, Travelsphere takes its customers all over the world and is centred around the customers’ shared experiences. Just You’s collection of worldwide guided touring holidays has been designed exclusively for solo travellers and we help all our customers to have unique experiences and create memories that will last a lifetime.

G Touring is the touring division of Bruce Poon Tip’s group of companies, which also include G Adventures and Tru Travels. Our mission is change lives through travel and we do that through our Cares programmes that runs alongside our not-for-profit partner, the Planeterra Foundation to ensure that the communities we visit benefit from tourism.

We are always looking for people to join our team who have a desire to go above and beyond for the customer to deliver excellence, who have a passion for travel, who are bold and fearless and love to share their experiences and learning.

Head of Digital

Location: This role is based in our office in Market Harborough.

Working Hours: Full-time permanent role working 37.5 hours per week 09:00 am-17:15 pm Monday to Friday with 45 minute lunch break.

Purpose of the role:

Reporting into the Marketing Director, this role requires a strong customer focus combined with commercial mind set to develop our digital strategy. You will lead the digital team - taking full responsibility of online sales targets, the digital acquisition strategy and user experience, plus sit in the Leadership team and be involved in wider strategic decisions.

In this role you will:

• Manage budgets, set performance targets, and report on key eCommerce metrics and KPIs.
• Drive growth through acquisition of new customers
• Drive growth in customer conversions - increasing bookings online / driving calls to contact centre.
• Drive efficiency of paid search campaigns and affiliate partnerships
• Maximise return through organic search.
• Optimise performance of email marketing using personalisation and automation
• Ownership of the product roadmap - leading the development and implementation of new digital functionality - always focused on UX.
• Engage our customers online - use the websites to bring the brands to life, working with the creative team to enrich the web content, best showcasing our products through creative assets, UGC and emotive language.
• Own the digital supplier relationships - from our search agency to external developers.
• Analyse market trends, consumer behaviour, and competitive landscape to identify opportunities for growth and innovation.
• Collaborate with cross-functional teams, including marketing, IT, and contact centre to drive cohesive and effective eCommerce initiatives.
• Foster a culture of continuous improvement, innovation, and excellence within the Digital team.
  
  

To be successful in this role you will need:

• Demonstrated success in developing and executing eCommerce strategies that drive significant revenue growth.
• Strong understanding of digital marketing, SEO, email marketing, social media, and online merchandising.
• Experience with eCommerce platforms and related technologies.
• Strategic focus, demonstrating leadership, communication, and interpersonal skills.
• Genuine passion and enthusiasm for travel
• Strong people management experience
• Data-driven mindset with strong analytical and problem-solving abilities.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
  
  

What’s it like to work here?

Our culture is more than just some words on paper. It’s who we are: how we think, what we value and how we behave. It drives us to be better for our customers and our team, and to ensure an inclusive and forward-thinking workplace for all.

Why work with us?

• Be part of something greater than yourself.
• We’re all about “you” being the best you can be and we want you to be yourself too.
• You’ll have access to Vocational Learning Support
• Every year the opportunity of a “Learning Journey” to learn about our holidays and to meet our customers
• Up to 5 dedicated learning days towards your Vocational Learning or Learning Journey.
• Freedom to accelerate / drive change
• A genuine ‘one team’ approach where everyone counts and everyone is welcome at G Touring.
  
  

We offer you

• A competitive salary
• Generous holiday allowance - 25 days plus Public Holidays. You can also purchase additional leave up to one normal working week.
• We think it’s important that there is always some time for you. So, every year you will get your birthday as an extra day of paid leave.
• Supporting the local community is an important part of our ethos, so we offer you the opportunity to spend one of your normal working days supporting a ‘registered charity’
• If you are a care supporter for someone with a long-term illness, we will support you with up to 6 working days per annum (pro rata for part-time team members) in any rolling 12-month period.
• ‘Cycle to Work Scheme’ .
• Employee Assistance Programme - 24/7 GP consulation via phone or video plus support services for your health and wellbeing to include support with your mental health, finances, fitness, dietry requirements and life event support.
• Life Assurance - 4 times your salary for death in service for your nominated beneficiaries.
• Holiday discounts for yourself, friends and family
• Travel industry benefits
• Opportunity of flexible working, if you want to change your hours for a period of time during your career.
• Hybrid working - 2 days to work from home .
  
  

If you think this sounds like the right business for you and fulfill the criteria above, then please click “Apply” now as we wouldn’t want you to miss the opportunity to become part of our team and to experience our unique culture.