Global Head of Digital Marketing

At Florence, we're on a mission to shake up the health and care industry, providing the tools, opportunities and transparency staff need to thrive, one shift at a time.

Launched in 2017, we work with 100,000+ nurses, carers and support workers, 600,000 e-learners, and more than 5000 care providers worldwide.

We are a growing team, founded and led by a former doctor-turned-entrepreneur. With offices in London, Glasgow, Birmingham, Paris and Toronto, this is a really exciting time to join Florence and be part of a health tech company with a purpose.

This role:

This isn't just any digital marketing role.

We're looking for a dynamic digital marketing expert who can own the digital landscape and care deeply about every part of our marketing funnel. As a marketplace, we need someone who excels in both demand and supply-side marketing, thrives on analysis, and continuously seeks improvement.

Key responsibilities:

• Responsible for Lifecycle Management: Oversee the entire customer lifecycle. Your responsibilities will include managing inbound leads, creating demand, and nurturing prospects through the pipeline until they are fully qualified, using tools like Hubspot and Customer.io
• Digital Acquisition: Handle all direct-to-consumer digital acquisition across Google, Meta, and job boards with a budget of £30-50k per month in three global markets
• B2B Demand Generation: Develop and manage innovative online B2B demand generation strategies
• Reporting & Analysis: Provide comprehensive reporting and analysis for multiple stakeholders
• Metrics Mastery: Track and report key metrics such as CAC, LTV, ROAS, and conversion rates
• Budget Management: Produce and manage marketing budgets
• Team Leadership: Hire, manage, and develop a team as needed
• Website & Tech Stack Ownership: Oversee website performance and the marketing tech stack, including WordPress, Hubspot, GA4, Looker, Instapage, Ahrefs, etc
• Strategic Input: Contribute to broader marketing strategies including content planning, channel selection, customer engagement, influencer partnerships, and brand marketing campaigns
• Marketing all-star: Switch seamlessly between D2C and B2B marketing, supporting sales pipelines, and candidate communications
  
  
  

Who we're looking for:

• Collaborative Communicator: Work in partnership with copywriters, designers, sales, product engineers, and leadership
• Growth Mindset: Always looking for ways to improve and grow
• Digital Enthusiast: Lives and breathes digital marketing
• Technical Proficiency: Has a technically brilliant, engineer-like mind
• High-Speed Operator: Work quickly with high output and exceptional quality
• Analytical Expert: Demonstrate strong reporting and analytical skills
• Multitasker: Responds well to multiple priorities and can pivot quickly
• Customer-Centric: Enjoys speaking with customers and understanding their needs
• Global Experience: Experienced in handling global markets with multiple stakeholders
• Agency Experience: Experience in an agency setting is highly valuable
• Adaptable: Embrace the dynamic environment of a scale-up where processes can be light and change happens regularly
• Language: Native-level English proficiency; French is a plus but not required. Please supply your CV and application in English.
  
  
  

Requirements

• 10+ years of experience in digital marketing, with a proven track record of success in driving growth and achieving business objectives
• In-depth knowledge of digital marketing channels and best practices, including PPC, SEO, social media marketing, email marketing, CRM, and content marketing
• Strong leadership and team management skills, with experience in building and leading high-performing teams
• Excellent analytical skills and a data-driven mindset, with the ability to interpret and leverage data to drive decision-making
• Experience in the healthcare, technology or marketplace is beneficial
• Strategic thinker with a strong business acumen and ability to drive results in a fast-paced, dynamic environment
• Excellent communication and interpersonal skills, with the ability to collaborate and influence cross-functional teams
  
  
  

Benefits

• Competitive salary
• 25 days annual leave (pro-rata) + Bank holidays and holiday rollover / buy more holiday scheme
• Standard pension contributions
• Private healthcare insurance
• Access to EAP; Employee Assistance Programme
• Enhanced parental leave (maternity, paternity, adoption)
• Flexible hybrid working (remote and office-working)
• Fun, friendly and collaborative startup office environment
• Regular company and social outings
  
  
  

EQUAL OPPORTUNITIES

We promote an environment for our staff and app users that welcomes people from all backgrounds, ethnicities, races, religions, genders, sexual identities, abilities, and personal circumstances, in a spirit of inclusivity and belonging.

We are proud to be an equal opportunities employer, and believe we find our strength in our diversity. If you require any accommodation to assist you in the interview process, please submit this with your enquiry.

We offer a flexible, empathetic and highly collaborative working environment. If you are motivated by the prospect of a career with a forward-thinking tech company committed to inclusion, we'd love to hear from you.