Creative Director

Role Overview:

The Creative Director at ASOS, reporting to the Global Brand Creative Director, is part of the ASOS Marketing team and works within the ASOS Creative Lab. The role requires thriving in a fast-paced environment and delivering innovative ideas that resonate with 20-somethings globally, maintaining and enhancing ASOS's relevancy.

Key responsibilities include managing central and ASOS Media Group (AMG) briefs within the "venture" vertical, inspiring the team to develop outstanding brand communication ideas, and ensuring engaging consumer-facing visual content across all relevant channels. The Creative Director will collaborate closely with Design, Brand/Strategy, Brand Content, Fashion, and Talent teams to ensure a unified approach for ASOS's evolving brand initiatives.

The role focuses specifically on venture brands, which are ASOS-owned brands not labeled as ASOS, such as Topshop, Topman, Collusion, Miss Selfridge, Reclaimed Vintage, AsYou, and HIIT.

TEAM SPIRIT:

You’ll be responsible for a small team, ensuring they work closely together as one collective and collaborate effectively with various departments throughout asos, within marketing and more broadly in the business ie commercial. This will include ensuring that the Creative Brand Strategy is articulated in all the work we produce, modified and developed depending

on brief, brand and scope.

Your team will manage multiple projects at any one time, resource managed appropriately, and so it’s imperative that you stay close to the work, guiding and directing its progress ensuring it fits in with surrounding consumer comms. The calendar is busy at asos so it’s important to have broader awareness of what is happening in the dept.

You’ll be happy to work within a highly productive Brand Content, Media and Trade team in a fast-changing, sometimes ambiguous, environment. You’ll also be responsible for working with the People Team [PX] to ensure you understand the different processes and cycles that apply to your team. Pastoral care being a key part of any management role, watching out for

your team personally as well as professionally.

CREATIVE DRIVE:

You’re a natural creative leader and a source of creative inspiration for the team, department and the business as a whole.

You’re a positive force, bringing new concepts and ideas to life in a social first, digital landscape with keen owned and 3 rd party channel knowledge.

You’ll be intrigued by new ways of communicating with our audience and will never shy away from the unknown, whilst being grounded in

commerciality and understanding of project KPI’s and objectives.

You’ll be responsible for a large proportion of the output of the asos creative lab, from concept development, art direction whilst collaborating with Lead Design on supporting graphic assets.

You’ll develop and maintain excellent relationships with a variety of stakeholders within the business, including stakeholders within Brand, Brand Content, Talent, Fashion, Design, IP and Trade to ensure a unified approach to provide engaging brand experiences and initiatives.

EXPERT SKILLS

You’ll have international experience in developing ideas for engaging brand content across owned (i.e. HP, CRM) and external channels (i.e. Social, PR), whilst helping to define and protect a brand’s look and feel and being a creative leader in video and photography.

You’ll have knowledge of best practice for digital marketing to be used across all channels including Paid Media, CRM, PPC and organic social and you’ll be able to share these encouraging your team to help promote their development/ knowledge.

You’ll work with the Group Brand Creative Director and other Leads in the Creative Lab to help communicate our Creative Brand Strategy that will reinforce the brand and help to ensure a seamless, consistent and engaging brand experience across all channels.

Role Responsibilities:

Overseeing the look and feel of the brand:

• You’ll collaborate with the Group Brand Creative Director to evolve the brand identity and maintain and clearly articulate the brand vision. This means working extremely closely with the team and other Leads (Fashion, Social, Brand and Design) to ensure our look and feel and tone of voice are consistent across everything we do.
• BAU, Trade to Social content, always pushing the boundaries to excite the customer through the visual articulation of the ASOS brand proposition across every channel whilst building and maintaining brand credibility.
• Supporting the translation of this vision for all creative content, including mobile, desktop, video, emails, social, paid advertising, promotions, commercial and new channels as they are developed, in the UK and international markets.
• Staying close to changing trends in our customer’s interests to update the brand look and feel when relevant and to inspire a team to support you in doing so… grounded in fashion and fashionability.
• Working closely with the Brand Content team to understand the ever-changing channels and best practice.
• Reflecting the importance of video content v’s stills for our consumers through ideation and execution… using innovate platform native video methods for capture and editing.
• As a confident communicator you will present the CBS to the wider asos community and third-party agencies to ensure all our campaigns reinforce our brand position.
• Collaborating with commercial to support trading priorities

Creative innovation and digital experience:

• You’ll be both passionate about technology and culture relevancy and you will inspire the teams to think social/ mobile first and to also be passionate about the most engaging experience at every single customer touch point.

Management and leadership:

• Leading a team of creatives to develop an aesthetic and social first approach across video and photography, helping to develop multi-channel style guides and build out franchises.
• Providing inspiration and direction for the teams in regular creative sessions and away days.
• Articulating the creative process to wider teams beyond creative depts.

We’d love to meet, someone with…

• Strong experience of leading creative for a mobile and social first brand.
• Strong experience in creative and art direction, commissioning, photography and video
• Strong graphics, typography, digital and video design experience
• Experience working with fashion brands and 20 something brands.
• Robust understanding of multi-channel content, consumption and distribution
• An understanding of how to effectively use data to continuously inform the experience and proposition
• Experience in leading a team of creatives
• The ability to mentor and develop a team with different levels of experience
• Strong influencing skills, articulate and confident presenter
• Experience working with global markets
• A creative and innovative thinker and collaborator.
• Plugged into 20 something culture and fashion – you’ll be able to understand the needs of ASOS target customer
• Strong influencing skills, articulate and confident communicator
• Comfortable with responsibility, accountability and ambiguity.
• Able to work in a fast-paced environment and adapt to rapid change