Chief Marketing Officer

Chief Marketing Officer – B2B SaaS – Private Equity backed

Central London – hybrid working, requiring a minimum of 3 days a week in the London office

Up to £180,000 base + bonus and equity

*please note the deadline for applications is Midday on Monday 1st July*

The ideal candidate is a B2B Chief Marketing Officer who's worked in fast paced, high growth SaaS environments with experience of driving revenue through effective lead generation, brand strategy and content.

A technology company with Private Equity backing are looking for a B2B Chief Marketing Officer to develop and drive a high-performance team focusing on lead generation, brand strategy and maximising revenue.

We are looking for a B2B Chief Marketing Officer who is sharp, commercial, can work at a pace and has the gravitas and influence to drive the team forward and enable growth. A high EQ will be essential as great leadership is required to create effective relationships and communication, both internally and externally.

This is a C-suite role reporting to the CEO. We seek candidates who are strong and positive influencers, highly commercial, with a growth mindset and used to working at pace.

Chief Marketing Officer – B2B SaaS – Private Equity backed

Key remit of role:

• A full mix role including digital marketing, lead generation and content, brand strategy; communications and PR
• Use customer insight, data and analysis to develop a clear, commercial marketing and brand strategy, identifying market opportunities to grow revenue and profit, maintaining budgets and forecasts
• Brand and digital – communicate the brand story/USP, increase digital reach and improve conversion and digital channel optimisation
• Product and lifecycle marketing – define key target markets and share bespoke content and case studies to share value message. Encourage a cross functional approach, working with product and sales teams to increase conversion rates
• Manage customer experience post sales to increase retention and cross sell
• Deliver cross channel campaigns, managing and measuring performance
• Organise industry events and webinars
• Develop and drive a high-performance team of marketers, continuously improving their skills and talent

Skills / experience required:

• Previous experience of having worked in a fast paced, high growth (start-up/scale up), Private Equity (PE) backed environment
• Degree educated, an accomplished professional with extensive B2B SaaS marketing experience (candidates must have worked for a company that has sold software/data)
• Proven demand generation / lead generation to drive revenue
• Ability to build great relationships internally and externally with a high EQ. Liaising with multiple departments across the business to deliver results.
• A truly commercial B2B marketeer with a holistic business view and track record of leveraging marketing initiatives to generate measurable business results and drive revenues
• Customer and data centric. Commercial but with a creative flair
• Ability to set customer vision for the organisation, drive the expansion of all customer segments, multiple personas, products and markets
• Experience in maximising digital marketing developments and tools, with hands on performance acquisition experience (SEO and Paid Social)
• Experience of Salesforce would be advantageous
• Low ego – a strong and positive influencer; compelling communicator. Flexible and open to ideas, yet confident, self-assured and resilient

Please submit your CV via LinkedIn. Candidates who have applied via LinkedIn will be reviewed as a priority. Due to the confidentiality of the role, no additional information can be given at this stage.

Please do connect with Suzie Walker | LinkedIn and Kaylynn Sideris | LinkedIn we are only able to respond to 1st connections.

If you choose to apply to this role, we thank you for your time and consideration. We endeavour to respond to all relevant candidates, however, please note that only applicants meeting the specific criteria outlined above will be contacted as part of the shortlisting process. We conduct a thorough screening of applications and aim to reach out to suitable candidates within 5 working days of an application being received.

Suzie Walker Executive Search is a firm of specialist headhunters with an expert team recruiting senior interim and permanent senior leaders for B2B and B2C marketing, digital and technology roles in FTSE 350 and private equity-backed companies.

www.suziewalkerexecutivesearch.co.uk