This role is remote based, ideally you will be based close to our offices - Leicestershire, Milton Keynes and or Camden, London. Please note there is also a requirement to travel to customer base across the UK.
The role:
The Business Development Manager will be responsible for creating buy-in for the product vision for EV business for Royal Enfield, both internally and with key external partners. The incumbent will lead the development of the EV product and positioning strategies along with the Product Strategy Teams, manage scope and prioritize activities based on business and customer impact, drive product launches including working with the communications team, executives, and other product/brand/channel management.
Key responsibilities of the role will include;
Act as a product evangelist and an in-house EV expert with complete ownership of RE’s EV product channel, to build awareness and understanding.
Work closely with teams like EV regional/central, Product Strategy, Product Development, Brand Managers, Operations, Marketing and Commercial stakeholders to draw on your market insight, guide our strategic decisions, and shape how our business works to deliver with quick time-to-market and optimal resources.
Translate product strategy into detailed requirements and prototypes.
Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that improve customer experience and drive growth.
Development of brand activations, channel partnerships including aspects of overseeing brand initiatives
Develop the channel network strategy, making them stable sales channels, motivated to introduce new products in the market
Create and execute an annual brand plan for Royal Enfield EV offerings to build brand awareness & aspiration through the brand’s positioning in priority markets.
Strategize, plan and lead the execution of brand portfolio strategy and develop relevant campaigns
Liaison with content & digital team to develop and disseminate communication for various initiatives
Represent the company by visiting customers to solicit feedback on company products and services.
Engaging our customers and bringing to life the benefits of using our electric vehicle solutions over traditional options.
Implement new systems or processes related to the management of EV Sales.
Qualifications/ Experience:
Ideally you will be degree educated - Ideally in Business Administration or a related field
You will have 5+ years relevant experience including at least 3+ years in the sales field of an automobile/motorcycle industry; 5+ years’ experience with regional sales area of an automobile/motorcycle industry
Royal Enfield - About us
The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s middleweight motorcycle segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a medium for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.
Royal Enfield’s premium motorcycle line-up caters to varied aspirations and motivations. From stylish retro and neo-retro roadsters like the Hunter 350, the Interceptor 650 and the Shotgun 650, to quintessentially thoroughbred cruisers like the Meteor 350, and the Super Meteor 650; and from adrenaline pumping machines like the all-new Himalayan 450 adventure tourer, the Scram 411 ADV crossover and the Continental GT 650 cafe racer, to the timeless and iconic classics, like the Bullet and the Classic 350; Royal Enfield has an enviable portfolio of motorcycles.
Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (previously Rider Mania), an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and series of epic rides ranging from peaceful and picturesque to the treacherous and challenging that test the mettle of the rider and the machine, and at the same time deepen the bond between them.
A division of Eicher Motors Limited, Royal Enfield operates through more than 2000 stores across all major cities and towns in India and through nearly 1080 stores in more than 65 countries around the globe. Royal Enfield has two world-class Technology Centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s worldclass, state-of-the-art production facilities are located at Oragadam and Vallam Vadagal near Chennai, along with its legacy facility at Thiruvottiyur, which was Royal Enfield’s first modern manufacturing facility in India, set-up in 1955. Royal Enfield also has modern CKD Assembly facilities across 5 global locations - Nepal, Brazil, Thailand, Argentina and Colombia.
Eicher Motors Limited (EML) (Bloomberg: EIM IN Reuters: EICH.NS) is the listed parent of Royal Enfield, global leader in the middleweight motorcycles segment (250cc - 750cc). For FY ’24, Eicher Motors Ltd recorded a total income of INR 16,536 crores which is approximately USD 2.01 billion.
Read more about us: www.royalenfield.com
Catch-up on all the latest openings: https://royalenfield.com/aboutus/careers/
What will it be like to work for Royal Enfield?
Headquartered in India, Royal Enfield is a multi-geography, multicultural organization that spans across 65 countries in the world. The global leader in the middleweight motorcycle segment (250 750cc), the team at Royal Enfield has been growing consistently, competitively and profitably over a decade now, actively chasing its aim to be a global premium brand from India.
At Royal Enfield, we don’t simply focus on what we do, but how we do it is also very important to us. We do not follow the industry conventions, or take the well-trodden path. We create our own path and that has led us to this outstanding success. Our values and the brand remain at the core of all our activities, as we work towards transforming Royal Enfield into a complete experiential brand.
To that effect, we are adding quality and diversity to the existing team by bringing in new people from different industries providing us with a wide range of thoughts and ideas; people from different parts of the world to help us learn about the markets we intend to serve in the future.
Seniority level
Associate
Employment type
Full-time
Job function
Business Development and Sales
Industries
Motor Vehicle Manufacturing
Referrals increase your chances of interviewing at Royal Enfield by 2x