Brand Manager Hennessy

A rare opportunity to join the Hennessy UK Marketing team, where you'll play a key role in maintaining the brand's strong momentum and recruiting the next generation of Hennessy consumers. We are seeking a candidate who possesses strong cultural acumen and demonstrates the drive, adaptability and proficiency to deliver exceptional results.

• The Brand Manager will work hand in hand with the Consumer Engagement Team to develop a set of tools that enable the Sales Team to achieve their targets across On and Off Trade ensuring an integrated and consistent approach to reaching audiences across a wide range of touchpoints.
• The Brand Manager will always act as Brand Ambassador vis-a-vis trade partners, press, VIPs and other friends of the brand.

STRATEGY

• Partner with the Senior Brand Manager to shape global strategies and establish a UK-focused strategic approach informed by an understanding of brand health, cultural significance, and market dynamics.
• Collaborate with the Brand Team to create an annual brand plan that aligns with global strategies, achieve sales goals, and meets financial expectations.

MARKETING PROGRAMS / BRAND ACTIVATIONS

• Design and manage impactful marketing activations from inception to execution that resonate with consumers, drawing on insights and competitive analysis, while staying true to our brand identity.
• Deliver marketing operational excellence by ensuring ways of working are compliant with standards set by MH & LVMH internal control and in accordance with the Marketing Code of Conduct.
• Manage POSM, ensuring availability of necessary skus to activate in balance with MH sustainability objectives and local commercial needs.
• Coordinate with Customer Marketing to tailor activities for specific channels that enhance rate of sale, profitability and brand-building opportunities.
• Work closely with Communications & Culture and Media teams for holistic communication and engagement strategies that support major brand initiatives and trade relationships.
• Lead all brand CRM communications and initiatives to build the Hennessy UK database.
• Ensure program delivery is timely, within budget, and meets quality standards.
• Assess program outcomes against KPIs, extracting lessons learned for future improvement and recommendations.
• Utilize Insights Team data for continuous monitoring of brand health and adapt strategies accordingly. Share these insights broadly to guide future activities.

BUSINESS MANAGEMENT

Contribute to delivering the budget & business results for Hennessy Masterbrand

• Manage the A&P budget meticulously; handle invoicing processes efficiently.
• Use varied data sources—sales figures, financial reports, market trends—to monitor brand performance and suggest necessary adjustments.

TEAM

• Nourish and develop internal working relationships at all levels across Maison and Market.
• Foster management skills, managing an intern, leading their personal development plan and coaching journey over their internship
• Drive cross-functional coordination between internal teams and external agencies ensuring project excellence.

ADDITIONAL RESPONSIBILITIES

• Safeguard the integrity of the brand's core values, identity and consumer engagement strategy.
• Stay updated on industry trends to identify opportunities for commercial growth. Regularly engage in field analysis to gain firsthand experience of trade dynamics.

Professional experience & skills:

• Minimum 5+ years of strong brand management experience gained in either the premium/luxury goods or FMCG sector.
• Organized and structured, capable of dealing with several tasks and deadlines simultaneously
• Organised and structured, capable of dealing with several tasks and deadlines simultaneously with a strong attention to detail

Creative with fresh ideas that capture attention

A strong ability to quickly establish cultural relevancy and brand fit

Market and cultural awareness (UK) and an understanding of what drives consumers

Effective communication and presentation skills

Excellent project management skills

Advanced/Expert level across Microsoft Office products