Zeeshan Rashid

It's a long standing practice where potential agencies have to point out where the incumbent has been going wrong, to the brand team. 🙂 And this has happened partly because all brand teams only want to hear that! 💭 A lot of times, the incumbent agency is actually doing everything right and you can clearly see it while doing an audit as an outsider, and you should have the courage to communicate it to the brand managers. You'll never know under what conditions the incumbent agency is delivering what they're delivering, from outside. 🙃 As an industry, we have to go above this practice of dissing each other even when there's nothing to diss about, just to make the brand team happy and bag an account. 😓 Also brand side folks - you don't really have to glow up every time you hear any fault of the incumbent agency being pointed out. If you really want to change your current agency - you can just go ahead and do that. A bad or souring brand-agency relationship is a good enough reason to look out for new partners. 💯 {Go as per what the termination clause mentions that you had mutually agreed upon while signing the contract and close if off} 🤝 In your attempt at finding fault, oftentimes your new agency will start redoing/rethinking things that were absolutely working in favour of your brand and ruin the health of the same! 😶‍🌫️ #brands #advertising #clientrelationships #agencylife

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Catching up on the latest industry news today at Ad Week #adweekeurope #AWEurope24

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CIM | The Chartered Institute of Marketing Account-Based Marketing (ABM) workshop 🚀 This one-day course is designed to solve the critical challenges faced by professionals like you, including: 🎯 Lack of alignment between marketing and sales 🎓 Ineffective targeting and account prioritisation 💬 Poor customer engagement and personalisation 📊 Difficulty measuring ABM success and ROI 🧰 Limited understanding of ABM best practices and technologies Through interactive exercises, real-world case studies, and expert guidance, you’ll gain the knowledge and skills needed to start to: -Create a unified ABM strategy -Identify and prioritise high-value target accounts -Develop personalised content and campaigns -Build strong relationships with key decision-makers -Measure and optimise ABM performance https://lnkd.in/ed7dAH3

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What’s the difference between a Brand and a Religion? We discuss how deeply brands influence decisions, much like religions guide beliefs. Neil F. explores the profound impact of branding in the marketing world, discussing how brands can become belief systems that shape consumer behaviour and managerial decisions. Don’t miss this insightful exploration of branding’s powerful role in both the marketplace and the minds of consumers. #ConsumerBehavior #Branding #aglassofmarketing

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Wrap-Up: Harnessing Creativity to Build Deeper Connections with Audiences Our latest session explored the power of creativity in building deeper connections with audiences. Thank you to Noel Bunting Publicis London, Lauren Dick Mail Metro Media, Seán Doyle Pinterest, and Nicky Bullard MullenLowe UK for sharing their invaluable insights on the latest trends in creative campaigns, digital, and experiential media. Watch our video where Nicky Bullard gives their top takeaways from the session >> #UKatCannesLions #CannesLions #BusinessOfCreativity #CreativeCampaigns #AudienceEngagement

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🦁 What's the story behind media agencies not winning the 'lion's share' at Cannes? With historical data showing that creative agencies are leading the pack in the overall shortlist and win records at Cannes Lions International Festival of Creativity Awards, Campaign UK spoke to industry leaders from across the media landscape to unravel what media agencies might be missing and how they could level up with their creative counterparts. According to our Chief Executive Officer, Kelly Parker, "media and creative are inextricably linked and it is no secret that creative messaging takes the lion’s share of impact on campaign performance". However, Kelly emphasises that "we can always extract the media impact or media story of a successful campaign". A prime example is our recent collaboration with New Commercial Arts. for Nationwide Building Society’s "The Last Branch in Town" campaign, which included a sponsored takeover of a “Welcome to Windsor” road sign. Kelly uses this example to explain an instance where the creative wouldn’t work if it wasn’t in the chosen spaces, and those spaces would be less powerful without that specific creative work. Dive deeper into the article below 👇 https://lnkd.in/eAPPPnFr

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Connected TV in the UK is on the rise, with both consumers’ viewership and marketers’ advertising investments booming! Yet, it is still a new frontier for many. Our report shows that 49% of marketing decision-makers don’t understand the key advantages, and 31% struggle to name the barriers to investment in CTV. Our new UK CTV Pulse report helps bridge this knowledge gap and navigate consumers' evolving viewing preferences. 👉 Click the link to download the full report: https://hubs.li/Q02z2BCt0 #CTV #ConnectedTV #AdTech #DigitalAdvertising #DigitalMarketing #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #BestinGlassAdvertising #TeadsBestInGlass #Teads #Omnichannel #UK #UKMarketing #ConsumerInsights

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🌍 Connecting Continents, Shaping Reputations 🌍 In the digital age, businesses have the unparalleled opportunity to connect with audiences globally. At OBA PR, we specialize in bridging these gaps and shaping stellar reputations that transcend borders. 🔹 The OBA PR Difference 🔹 At OBA PR, we understand every business has a unique story to tell. Our mission is to help you share that story in a way that builds trust, creates value, and leaves a lasting impact: 🌐 Global Reach: Working with tier 1 publications, we ensure your press releases capture diverse, international attention – from New York to Tokyo, your message resonates worldwide. 💼 Building Trust: Trust is key for any successful brand. Our expertly crafted press releases highlight your achievements, positioning your business as a reliable industry leader. 💎 Creating Value: By sharing your brand's story through top-tier media outlets consistently, we add significant value to your reputation, fostering customer loyalty, partnerships, and market opportunities. 🌟 Success Stories 🌟 Our clients' success is our success. From tech start-ups to established enterprises, we've helped businesses achieve remarkable growth and recognition: - A tech start-up gained international investors after featured in leading tech publications. - An established brand expanded its market presence and boosted customer engagement through strategic press releases. - A local business went global with increased media coverage and a stronger brand reputation. ⚡ Fast, Reliable, and Effective ⚡ Timing is crucial in PR. Our team at OBA PR ensures your press releases are published promptly, keeping your audience engaged and informed. We pride ourselves on reliability and delivering results that matter. www.obapr.com #OBAPR #marketing101 #branding #publicrelations #businessexpanding #marketgrowth #reputationbuilding

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What’s next for UK Trade Shows as Imbibe Live rebrands to BCB London? With Imbibe Live joining the BCB umbrella, what does this mean for UK trade shows? Are we overloaded with drinks trade shows, or is it time for a fresh approach? How will this impact BCB Berlin and the brands that travel for it? Will BCB London become a hub for European brands, and how will they handle post-Brexit challenges? Lots of questions and eager to hear your thoughts. What do you think?

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*Exciting Announcement Incoming* If you’re looking to target travellers, frequent business flyers or UK consumers at the point where they are on their way to the airport or even already abroad… we have something special for you. Get in touch to find out how we can be your competitive advantage. #advertising #creativeconsultancy #digitalmarketing

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The whole ‘Rishi Sunak has killed Sambas’ thing is funny. I think if someone like #Rishi (establishment figure, tries to be cool but is always a bit behind trends rather than in front of them) is flexing a pair, then we’d probably hit peak #Samba anyway; irrespective of Rishi himself bringing his whole tainted goods loser vibe to the game. But I would imagine Sunak has accelerated what might have been an otherwise slow and steady descent down the other side of the hype curve - and lost #Adidas a fair bit of cash in lost sales in the process. The whole sorry tale does, though, highlight the awesome power of #culture as a negative force for brands as well as a positive one. We tend to think of culture as a wave to be surfed or a well to be tapped, but equally it's a fickle beast that can just as easily dump us or run unexpectedly dry (to torture both metaphors). And in an age when brands are chasing cultural relevance like it's their next crack fix, it probably highlights the need for #brandmanagement to include a deeper focus on managing a brand’s place in culture – and to be nimble enough to flex when the unexpected happens.

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AC Founder Tom Ollerton recently spoke with Abhilasha Mohandas on the Root to Rise podcast, covering our mission to #UnlockCreativeValue and how AC delivers improvements of 17% to #CreativeEffectiveness. Read our key takeaways and get the link to listen to the full episode at the link in comments 👇 #MarketingPodcast #DataDrivenMarketing

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The brilliant Alastair Green Agency Partnerships Manager at TikTok will be joining us on the 8th May SocialDay in London for an exciting session. Alastairs session: Entertainment Redefined: Why It All Starts on TikTok is going to be well worth attending. With eight years of experience in the advertising industry, including four years at TikTok, Alastair has a profound understanding of digital advertising. He has successfully collaborated with major brands such as Admiral, Disney, UA, Samsung, and Lidl, driving innovation and strategic partnerships. What is Alastairs session about?  "Entertainment Redefined: Why It All Starts on TikTok" Alastair will provide a fresh analysis of TikTok’s growing user base and present case studies from leading brands that highlight the platform’s impact on digital marketing. Key discussion points will include: 1) How has Entertainment evolved over the decades 2) What is entertainment now and how is TikTok impacting both user and brand engagement 3) Three spotlights on brands that have used entertainment in different ways to drive business goals Key Takeaways: Attendees will gain insights into: Entertainment has evolved and made it more complex but more personable for brand and customer connection TikTok has played a major role in how we consume content and has dramatically evolved from just an awareness platform Brands use entertainment in many different ways to drive business outcomes Not one to be missed! Few tickets left now. #socialday #socialmedia #socialmediamarketing #brandmarketing #tiktok

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🌟 Transforming the Creative Industries in the North East of England 🎥🎨 The North East of England is experiencing a vibrant transformation in its creative industries, driven by strategic initiatives and collaborative efforts. Key highlights include: 🔹 North East Screen Industries Partnership (NESIP): This partnership is working to double the region’s share of the UK production market, aiming to deliver an annual economic impact of £88 million. North East Screen 🔹 Northern Creative Corridor (NCC): A grand coalition involving local authorities, the BBC, and Creative UK, aiming to boost the region’s economic output by £10 billion annually. 🔹 Creative UK Initiatives: Programs like the North of Tyne Culture and Creative Investment Programme and the North East Create Growth Programme offer tailored business support, investment opportunities, and grants to freelancers and businesses in the creative sectors. Creative UK These efforts are not only enhancing the region’s creative output but also significantly contributing to economic growth and cultural regeneration. The future looks bright for the creative industries in the North East! #CreativeIndustries #NorthEastEngland #EconomicGrowth #Culture #Collaboration #Innovation Sources: • NESIP • Northern Creative Corridor • Creative UK

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Repeat client Ammar Bashoeb recognises the benefits of having professionally produced, up-to-date career branded collateral. We've worked together several times now, to ensure that his career documentation (including his LinkedIn profile) reflect his career progression and ambitions. 🛎As a career brand consultant that has assisted a range of professionals to amplify their career prospects, please book an appointment if you'd like to discuss your future plans/objectives. Also feel free to follow me on LinkedIn and subscribe to my newsletter, for regular career branding tips and advice. #careerbranding #careerdevelopment #linkedinprofileoptimisation #resumewriting

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£36.6bn reached the UK's ad market in 2023, a growth of +6.1% YoY 📈 Online formats accounted for 78.4%, and grew by 11% to reach a total of £28.7bn 💪 If you want to reach your audience on the UK market, or if you're looking for data about online users, just contact us at hello@tl1mkt.com and let's talk! We're a data provider that collects data from almost every country in the world 🌍 #audiencedata #targeting #campaigns #programmatic #bigdata

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