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I’ll be speaking at MAD//FEST LONDON on Wednesday with Ira Xhelili Come listen to us on the Creator Economy stage at 12!
I’ll be speaking at MAD//FEST LONDON on Wednesday with Ira Xhelili Come listen to us on the Creator Economy stage at 12!
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I am delighted to announce that after four years of hard work, I have been awarded a 2:1 in BA Spanish from the University of Exeter!
I am delighted to announce that after four years of hard work, I have been awarded a 2:1 in BA Spanish from the University of Exeter!
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Delighted to have been nominated in this year's Citywire Top 30 Under 30. Really pleased to have been included in such a stellar line-up of talent…
Delighted to have been nominated in this year's Citywire Top 30 Under 30. Really pleased to have been included in such a stellar line-up of talent…
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Bloom & Wild
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Delighted to have received my Care Certificate from University College London Hospitals NHS Foundation Trust today. Having come into the Clinical…
Delighted to have received my Care Certificate from University College London Hospitals NHS Foundation Trust today. Having come into the Clinical…
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Excited to be in Munich today with our Germany & Austria Country Director, Stephanie Amann to launch our Bloom & Wild Germany & Austria Spring /…
Excited to be in Munich today with our Germany & Austria Country Director, Stephanie Amann to launch our Bloom & Wild Germany & Austria Spring /…
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SAARI Collective
There's a racial bias in how influencers are paid. The 2024 Influencer Pricing Report by UK-based talent management firm SevenSix Agency found influencers of every ethnicity are paid significantly less than white influencers. Among other pay gaps, South Asian influencers earn 30.70% less than white influencers. Ethnicity was cited as a contributing factor to lower fees for a majority of those surveyed in the report. Report author and head of SevenSix Agency Charlotte Stavrou (née Williams) urged influencers to understand how much they should charge for their work, advocate for transparent compensation, and collaborate with agencies prioritising DE&I (diversity, equity, and inclusion). South Asian Australian influencer Sumana Vatula spoke to SAARI about her experience. "I'm so grateful that this report and study have been conducted," Sumana said. "So many of my fellow influencers and creators have discussed these problems, and yet, due to no tangible evidence, we find it hard to back ourselves and discuss concrete measures to address these issues.” “It is quite validating that something we have anecdotally experienced has real evidence, with figures and percentages to back it up. I perceive these results to be a real representation of what the influencer and content creator industry experiences." Read the full article here on SAARI: https://lnkd.in/gDCWv6eY
126 Comments -
Penny Foster
Emails like this 🥰I’m super keen to grow the UGC arm of my business so thought I’d share this as a humble brag! I love creating valuable content for brands; if you’re on the lookout for UGC creators I’d be so grateful if you considered me. As a Social Media Manager, I know the little nuances that a brand need/look for in UGC. Areas I have covered include: beauty, wellness, haircare, fashion, parenting and travel. Can’t wait to collaborate on impactful content for your brand ✨
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SocialSphere Digital
Stories of female entrepreneurs like Aimee Smale serve as my inspiration to transform my ideas into reality. They remind me that taking action is key because if you don't try, you can't succeed. ✨ Even if your journey doesn't lead to monumental success like theirs, the mere act of trying is a triumph in itself. So, if you've been contemplating that business idea, take the leap and pursue it — I promise you, you won't regret it. 💡 ✨ #femalebusinessowner #businessowner #entrepreneurdiaries #WomenInBusiness
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Dream Lab Studio
BREAKING: TikTok have fiiinally launched collab posts! 👏 This is going to massively shift how brands can work with creators and we are so here for it. We look forward to using this new feature on our brand and creator campaigns 👀 #socialmedia #socialmediaupdate #tiktok #influencermarketing
62 Comments -
Amy Hancock
🌟 UGC Creator vs Influencer: Key Difference🌟 One thing I've noticed when talking to brands/agencies, is that the distinction between a UGC Creator and a Influencer is still not clear in the UK, and the concept of purely creating a brand asset in the style of a Influencer, is still so new. I'm forever being sent an affiliate link... So, what is my go to answer? 'I don't post on my own social media channels'. Instead, I provide the brand with a video/photo for them to upload onto their own channels for organic/paid purposes. Check out a recent UGC video I created for Protein Works below! #UGC #ContentCreation #SocialMediaMarketing #BrandEngagement
121 Comment -
Capella Synergy
Some brands have been smashing their marketing campaigns recently. What are your favourites?🤔 Here's ours... 🐦 RSPB. The social media team at RSPB are absolutely smashing their TikTok channel as they seem to have cracked the algorithm to go viral. With 213k views on their recent edition of the 'Bird of the Week' series, the team have evidently created fun, engaging, content that users love. 💚 Waitrose & Partners. What do you do when your billboard is installed incorrectly and looks wonky? You make the most of it and adapt your ad to suit it! That's exactly what Waitrose did. Their billboard in London sloped down to the right so they created an ad showing an arrow pointing downwards, surrounded by produce, with the tilted angle giving the appearance of the lower-priced food tumbling to the bottom of the image. 👓 Specsavers. Their campaign in which one of their vans found itself stuck on a bollard was fantastic. Everyone was talking about it, speculating if it was an accident or not. Not only did the stunt gain huge traction in Edinburgh where it was installed, it went nationwide on social media - well done, Specsavers! So many other brands are pulling out all the stops to create memorable campaigns. Let us know your favourites👇 #CapellaSynergy #Brands #MarketingCampaigns
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Patricia Velasquez
🐾 Black Friday Chaos? Not at www.petshop.co.uk 🐾 Here are more customer stories that went to different levels at Wayflyer we rise by lifting others. Thanks to our partners at Wayflyer, we’ve mastered the art of cash flow wizardry! 🧙♂️💰 This Black Friday, we're ready to fetch every opportunity without a hitch. #Challenge: Cash flow crunch during peak sales 🐶😬 #Solution: Wayflyer’s cash flow magic 🪄 #Result: Pawsome deals and smooth sailing! 🐾🚀 https://lnkd.in/eBfC9QAW Here’s to a tail-waggingly successful Black Friday! #BlackFriday #Petshop #Wayflyer #CashFlowMagic #BusinessGrowth #Partnership
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Adam Gordon
a Friendly Bunch is one(ish) 🥳 Here’s my five main learnings from the first 12 months running a micro-agency: 1) Starting an agency with no clients is tough 2) Starting an agency with your wife (Louise Ellwood (Gordon)) is daft 3) Running a business how you want to and treating everyone you work with respectfully is good for the soul 4) Doing impactful work for clients you’re truly invested in is rewarding 5) Working with your wife is - on the odd occasion - great, because you have a truly shared vision, you can cut the BS and get straight to the core of things and you know exactly what each other’s strengths are. You can also say things like “I think it’s best if you work from home today and I’ll go to the office” Shout out to all our fantastic clients, our amazing freelance network and last but not least, Louise 🙌
131 Comment -
Lindsey D.
5 ways the ASA could help to demystify the world of sponsored influencer content👇 We’ve all seen the Grace Beverley / TALA controversy this week regarding Ad declaration and the ASA. Whilst I agree with their ruling and the fact that Grace should absolutely have known better, I do believe some responsibility also lies with the ASA to make their Ad guidelines clearer and more accessible. As someone who has worked on both sides of the industry, I’ve found the ASA’s guidelines to be murky and honestly, a bit confusing, even as a seasoned creator and influencer marketer. Here’s how I think the ASA could help to clear things up: - Create a glossary of Ad disclosure terms for different circumstances e.g. if a product is simply gifted, or if the influencer is being paid to feature a product, or if a pr visit is paid or unpaid. Influencer collabs come in many forms, and this needs to be accurately reflected in Ad disclosure. - Produce an accessible handbook for creators who are thinking about starting a business, detailing the things they should consider from an ASA point of view. In an age where people can become influencers or businesses can go viral overnight, I believe an easily-digestible guide is needed for absolute beginners who find themselves in this situation. - Share a clearer definition of what an influencer is. When does someone become an influencer? Currently, the ASA states that this label isn't defined by numbers, but 'any human, animal or virtually produced persona that is active on any online social media platform, such as Facebook, Instagram, Snapchat, TikTok, Twitch, YouTube, and others.' But does that mean your gran who has a Facebook account is an influencer? - Work directly WITH influencer marketing agencies when developing new guidelines, I feel this should be more of a collaborative effort and both parties have a lot to learn from each other. - Get social! The ASA’s guidelines currently lie within the depths of PDF, linked on its website, and if new creators don’t know what the ASA is in the first place, how are they supposed to navigate this? Launching education-led social channels would be a fantastic way to raise awareness of what the ASA guidelines are and how to follow them. Phew, I could go on and on. But all in all, I believe that more clarity from the ASA and collaboration with practising influencer marketers /creators would help make the influencer marketing space a fairer one for everyone. #InfluencerMarketing #GraceBeverley #ASARuling
352 Comments -
Dane Brocas
ASOS.com is shaking things up with a whopping £30m investment in brand building! 💼 Say goodbye to the old and hello to the new with the exciting 'Asos Your Way' campaign! 🚀 This multi-channel initiative is set to redefine how ASOS connects with their audience, embracing guerrilla marketing, influencer collaborations, and a social media blitz! 💥 "We're stepping away from the allure of performance marketing to focus on building lasting relationships and unforgettable experiences. 🌈 Despite anticipated sales dips, we're confident in our journey towards profitability by 2025!" 💰 Take a read below ✨ #brand #marketing #tracksuit 🛍️💃
242 Comments -
Abigail Dixon FCIM/ICF
The Whole Marketer podcast is opening up sponsorship slots for September and has one last one late june/july before we break for the summer 🎙️ With over 100 episodes under our belt, we've cultivated a loyal following of passionate marketers both in the UK and internationally. Our lovely listeners are dedicated professionals eager to stay abreast of latest marketing trends and develop holistically making this the perfect platform to showcase your brand. An example of our previous partners include Stickybeak - the rapid global consumer testing platform that delivers actionable insights in hours, not weeks, so you can find out what your consumers think before going to market Tracksuit - the beautiful, affordable, and always-on-brand tracking dashboard that gives you full visibility on your brand health metrics If you're a business who supports marketers to grow the brands and businesses of tomorrow and are looking to connect with a passionate community of marketers and marketing leaders, we'd love to collaborate. To receive our sponsorship pack and learn more, please get in touch. A x #TheWholeMarketer #PodcastSponsorship #MarketingCommunity #MarketingOpportunities
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Sarah Canning
I have been listening to The Girls in Marketing Podcast this morning with Richard Cook from Monzo Bank and he hits the nail on the head "customer service is marketing." But how closely aligned are your customer service/ops/marketing departments? These departments should be involved in a continuous feedback loop to help the marketing department with their content, to surprise and delight customers and to improve the product and service - which leads back to marketing. We were only discussing the crossovers between sales and marketing training and customer service with a potential mystery shopping customer yesterday and we explained the go hand-in-hand. Great customer service will give you more customers. Fact. Anyway, have a listen, it is a great interview with loads of actionable tips.
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Annie-Mai Hodge
Social media updates you NEED to know: ⏱️ TikTok is testing 60-min uploads 😬 Six ads by Grace Beverley, owner of Tala, have been banned by ASA (Advertising Standards Agency) for not being disclosed properly as ads 📲 Instagram is allegedly working on users being able to create public Reels playlists (like on TikTok) 👯♀️ TikTok is testing a collaboration feature 👀 Instagram is allegedly working on Peek - FKA Quick Snap - one tap to capture and send, real images with no edits or filters and once you’ve viewed it, it’s gone. (Sounds like Snapchat) 🫢 Vine actually STILL exists, and it's been available this entire time on a website called roadworkaheadyeahisurehopeitdoes[.com] (this is for the folks who steal my content, this is a FAKE update by Annie-Mai Hodge and ily) 🪡 Threads is testing Pinned Columns via the web, similar to what you could do via TweetDeck 👏 TikTok has announced its Change Makers programme, where the platform will support creators to build engaged communities and “and unlock real-world opportunities through dedicated tools, resources, and donations to designated non-profit organizations, which will allow them to drive an even greater impact around their causes” 💸 TikTok will donate $25,000 to a nonprofit of the creators choice in the Change Makers programme 🤯 Instagram said that engagement bait, Reels over 90 seconds, videos with third-party watermarks, low quality videos and posting content you didn’t make HURTS distribution 👋 X, FKA Twitter, is making liked posts PRIVATE 📌 According to a new report by Pinterest, Gen Z make up more than 40% of its global monthly users AND “they’re even more engaged than other generations, searching and saving at higher rates.” 🤖 OpenAI and Reddit have come to a deal that allows OpenAI to train its models on Reddit’s data 💅 Girl Power Marketing (my business) was inspired by my fake news and started using their broadcast channel on Instagram to send the community reminders to Touch Grass and actually take a break 🐝 Bumble has acquired community app, Geneva, in a mission to “rapidly expand the Bumble For Friends experience from one-to-one connections to groups and communities” 👩⚖️ Facebook and Instagram are under formal investigation over child protection concerns in the European Union ALSO Instagram sent an email this morning providing quick tips for “improving reach’ - check the comments to read what they had to say! 👀 And that's all for now folks! I missed writing these and I missed you. See you next week for the next round of Social Tea! 👋🖤
823140 Comments -
Calum Whittingham
Google Analytics has been a major part of my previous and current roles, and the transition from UA to #GA4 certainly caused me a few headaches in the early stages. Where have my reports gone? Why have my bounce rate figures changed? Why are the migrations not working properly? Its safe to say there's a lot to unpack, and this training course in GA4 can help you to get the most out of it. 👇
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Olivia Harvey ✨
Are you ready to hit the road to success? 🏎️💨 Fancy working for Starcom (who by the way... secured a spot on The Sunday Times "Best places to work"🥇) then rev up your career and get in contact as I am on the on the hunt for an Account Manager to join the media planning team and work with some of our amazing automotive clients: Vauxhall, Fiat, Peugeot, Alfa Romeo, and DS. If you're ready to shift into high gear, check out the job ad below and apply now and let's start the conversation🌟 📩 Breno Gomes Miranda Charlotte Marsden #hiring #mediajobs #mediaplanning #Stellantis #automotive #Publicis #publicismedia
274 Comments -
Rishi Patel
I’m a huge fan of tone of voice (TOV) guidelines, I just love reading them, probably because they’re always written by the most talented copywriters. Last week I came across Monzo’s TOV that they’ve bravely, and beautifully, shared publicly. I’ve admired Monzo’s brand for many years (who remembers Mondo?!) because from the very start, from setting up on the app, to receiving the card in the post, to chatting to their customer services, it has always felt like you’re dealing with Monzo. Have a read here if you’re interested: https://lnkd.in/etKbdQFE Clear, user-friendly and consistent TOV are positive signals for SEO, but it’s not just an important practice for the marketing department. The guidelines need to be presented in a way that helps each business area be a voice for the brand consistently across all touch-points – from marketing materials to customer service interactions, and even instruction manuals. In a world where brand is so increasingly important, let’s smash the TOV and get it heard loud and proud across the board.
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Rosie Davies-Smith
Yesterday, PrettyLittleThing (PLT) went viral on TikTok with a failed publicity stunt: an open casting call in London to find the new face of their brand. Over 3,000 hopefuls lined up for a chance to represent PLT. Many queued for more than 5 hours, to be turned away at the door. The brand has offered an apology on Instagram, but turned off the comments due to the outrage. Yes, this has generated significant buzz, but it raises important questions about the ethics behind brand moves like this one. By scouting unsigned models, PLT avoids hefty agency fees and professional day rates. This isn't limited to the models, it has been reported within the brand stylists, photographers and other industry professionals have had their rates slashed by up to 60%. In an industry where so many brands are thriving, how is this approach sustainable or ethical? I think it sets a concerning precedent for how talent (especially in the creative industries) is valued and compensated. I think bad PR is good PR if it makes people have conversations and force PLT to make the changes. However, it remains as bad PR if it doesn’t do or inspire anything progressive for brands like these. Thoughts? #Marketing #PublicRelations #FashionIndustry #PLT #PublicityStunt
153 Comments -
Rachel Glazier
Right 👏 up 👏 my 👏 street! Have you watched any of the Channel 4 ‘Inside Retail’ episodes? I’m obsessed 🤩 ✔️ Marketing & advertising ✔️ Product development & user testing ✔️ Trend analysis & growth strategies YES PLEASE 🙏 And hey, I’m all for fighting for the ‘little guy’ / the underdog, but there is just so much to learn from the market leaders. (Although, their giant marketing budgets do help..) This episode has some interesting case studies on diversification, the importance of product quality, how to stand out in saturated markets, and growth tactics including ‘when you can’t beat them - buy them!’ Martin Glenn, the President of Walkers Snackfoods (1998-2005) shared some advice - “In all commercial enterprises, there is a restlessness to get bigger and be the best. When you’re on top of the tree, look at the forest, don’t try to get an extra inch up the tree because you’re basically at the top. How can you spread out?” So, regardless if you’re team Cheetos or team Wotsits 🧀👇 There are many transferrable insights to take away💡 - highly recommend! (Also, is it just me that has a crisp drawer?! Coincidentally, ours was fairly well stocked in multipack variety before I started watching this.. 😋) Episode on YouTube - https://lnkd.in/ekJT6eGB #productmarketing #docuseries #teamsavoury
171 Comment -
Dan Chapman
Iv sold £15M+ online in my own eCom business, consulted for brands doing combined £30M a yr, spent £4M+ on PPC ads & worked with £200M+ retail CFOs. I am convinced that EVERY single brand, founder, head of department & manager in the UK should be working with global assistants! Heres why 👇 There are amazing people internationally that cost up to 80% less than UK equivalents - Without compromising on quality. College educated specialists in growth, marketing, creative & sales. More qualified, more life experience & with amazing attitudes towards work and culture. It's ignorant to think that 'cheaper' salaries mean lesser quality. That's such rubbish! EVERY single time brands implement global talent - founder, managers and teams are blown away by the work ethic and talent and wonder why they hadn't done it before. Changing people's lives feels AMAZING!! You can pay someone 30/40/50% more than they were being paid in their own country and still save up to 80% on fixed costs! I've had team members move their kids to better schools, get a second car, move to new neighbourhoods. Everyone wins! The no.1 challenge for growing startups is balancing time vs cash flow. There is never enough time in the day to get things done but cashflow is tight! This is the ONLY solution that frees up time for leaders to focus on higher level activity whilst actually saving brands 10s of thousands of pounds in fixed costs. De-risk your growth, improve cash flow and profitability and free up capital to deploy in other areas. No down side, no opportunity loss. Just more savings month on month, year on year www.globalrise.co.uk
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