Victoria Spadaro Grant

It's not enough to know what products people are cutting down on; you need to know what they're replacing them with. Prinova's bespoke research has uncovered men's changing attitudes to beverages, creating a North Star for brands to follow as they look to pivot in line with consumer needs. Take a look at the full report below. #WeArePrinova #PrinovaGlobal #Beverages #BeveragesTrends

19

Poll Insights: Key Executive Roles in Driving Industry Innovation Last week, we asked our network which executive role is most crucial for driving innovation in response to changing consumer trends within the food and ingredients sector. The results are insightful and reflect the strategic priorities that are top of mind for industry leaders. Here’s how the votes were cast: Chief Innovation Officer: 44% Marketing Director: 32% Product Development Lead: 19% Chief Sustainability Officer: 5% Analysis of Results: The Chief Innovation Officer emerged as the clear leader, chosen by nearly half of the respondents. This highlights the growing recognition of the need for dedicated leadership focused squarely on innovation as a driving force for adapting to and capitalizing on new consumer trends. The Marketing Director also received a significant portion of the vote, underscoring the importance of market-driven strategies and the role of marketing in communicating innovative product benefits to consumers. Interestingly, while the Product Development Lead plays a direct role in creating new products, it seems the strategic influence of innovation and marketing leadership is viewed as even more crucial in steering companies through evolving market landscapes. The Chief Sustainability Officer received the fewest votes, suggesting that while sustainability is important, it may currently be seen as a less direct driver of innovation in response to consumer trends in our sector. Strategic Takeaways: These results suggest a strong emphasis on roles that can navigate rapidly changing market dynamics and consumer preferences, highlighting the necessity for strategic vision and effective market engagement in leadership positions. Thank you to everyone who participated. As we continue to adapt and innovate, let’s keep the conversation going. What strategies have you found effective in integrating these key roles into your business operations? Share your thoughts and let’s discuss further!

2

Consumer demand for sugar reduction and zero sugar offerings is driving the need for cleaner tasting sugar-reduced beverages. Currently within the total soft drinks category in Europe, no and low-calorie products account for 41% of the market which is up from 26% from 5 years ago, this equates to an additional +10 billion litres per annum switch in consumption from full sugar to low / no sugar. One of the stand out countries in Europe is the UK, no and low-calorie drinks make up 72% of the category in 2023, up from 56% in 2018, driven by both the implementation of sugar taxes and the increase in consumer demand for healthier beverages choices. UNESDA, who represents the European soft drinks association has committed to reduce average added sugars in soft drinks by another 10% from 2019-2025 across the EU-27 and the UK. This will represent a 33% overall reduction in average added sugars over the last two decades The article on the link below from Kelly Kasulis Cho in The Washington Post and talks about the USA market and the same trend for reduced or zero sugar beverages and the alternative "better of you" offerings, their claims and positioning, a good read. For any beverages company looking to create the next great tasting low or zero sugar beverage innovation, please do get in touch, the beverages team Kerry is here to help. #beverages #soda #sugar #zerosugar #softdrinks #taste #kerry Carol Dunne Gwyneth Kelly Michelle Osagie Farrah Gilsenan Marc LEJEUNE Breda Kelly Tiphaine BEAU Mark Allen Erlon Pereira https://lnkd.in/ePmYY-UV

14

POSSIBLE ASHWAGANDHA BAN IN THE UK IN 2025 In the UK for the past 24 months we have been defending the safe use of Ashwagandha (also known as Withania somnifera) in food supplements. The issues in the UK started after a flawed DTU report that resulted in RASSF notification by Denmark in Feb 2022. Despite evidence to the contrary the UK are now requesting evidence to demonstrate safety that will go forwards to a risk assessment. I can say so far there has been no assistance to clients that faced enforcement action when carrying generic or branded forms of Ashwagandha. Now is the time for these firs to invest in a coherent defence or look to loose access of their products for lawful sale in the UK. #ashwagandha #foodlaw #fsa #foodsafety #toxicology #defense #uk #consultation #Withania Source for consultation: https://lnkd.in/eDTfBfBK

97

13 Comments

UK soft-drink maker Britvic plc has rejected a £3.1bn takeover bid from Carlsberg Group , saying the Danish brewer was “significantly” undervaluing a group whose brands include Robinsons and Fruit Shoot. Carlsberg made an initial bid of 1,200 pence per share earlier this month, before sweetening its all-cash proposal to 1,250p, which London-listed Britvic rejected on June 17. As well as producing its own brands, Britvic is PepsiCo’s bottler in the UK. Carlsberg is PepsiCo’s bottler in Norway, Sweden, Switzerland, Cambodia and Laos. The brewer of Kronenbourg and Tuborg said the acquisition of Britvic would offer it “long-term growth opportunities”. It said it was considering its position after Britvic rebuffed its second bid. The acquisition of Britvic would offer Carlsberg the opportunity to expand its drinks bottling in Britain, for both alcoholic and refreshing beverages products. Interesting to see how all this plays out in the weeks and months ahead for both Carlsberg Group and Britvic plc and what potential wider impact this may have on the beverages industry, across both alcoholic and soft drinks categories. #carlsberg #Britvic #beer #softdrinks #alcohol Lars Jensen Jean-Philippe Delforge Paul Villis Carol Dunne Alison Wilkinson Thomas Hahlin Ahlinder John Savage Farrah Gilsenan Sheelagh Pentony Erlon Pereira Ian Chesworth Marc LEJEUNE Breda Kelly Francois Sonneville Stephen Rannekleiv Bourcard Nesin Jim Watson John Craven Bryan Roth Mark Gallo Erika Minaguchi Kristof König Linda Chatton Gilles Halotel Jerry O'Keeffe Wayne Donovan David Deeley Brian Short Gwyneth Kelly

26

1 Comment

AI has multiple use cases. Getting your personalized cocktail that suits your taste and palette is one of them 😊

36

👓 Exciting insights from a recent report reveal significant growth opportunities in the plant-based protein market. Despite 54% of consumers being put off plant-based products by concerns over taste and 42% by texture, an impressive 91% of consumers report satisfaction after trying plant-based products. To expand this market further, improving taste and texture, enhancing product placement in stores, and implementing educational initiatives are crucial. For more details on growth in the plant-based space read the full report from Dig Insights and Upsiide: https://lnkd.in/eePGUSXU #plantbased #innovation #consumertrends #cibusnexum

6

1 Comment

Global beverage alcohol 🍷🍸🍺 market set for moderate recovery in 2025, while challenges persist in 2024 IWSR data shows that India, China and the US will be key value growth drivers, adding US$30bn in incremental value by 2028; brand owners will have to navigate an increasingly complex macroeconomic and regulatory landscape. Following declines in 2023 and continued challenges in 2024, global beverage alcohol is expected to begin its recovery in 2025, according to comprehensive new data and forecasts from IWSR, the global authority on beverage alcohol data and intelligence. For the first time in nearly 30 years, IWSR recorded a decline (-2% in 2023) in the volume of spirits sold in the key US market. Meanwhile, global total beverage alcohol (TBA) declined -1% by volume and rose +2% by value (US$, variable exchange rate) in 2023. Excluding national spirits such as baijiu and shochu, global volumes were down -1% and value increased by +3%. While some more positive signs are starting to emerge in 2024, the global TBA market remains subdued after several years of above-trend growth, with challenges expected to continue until 2025 as household spending rebalances after strong inflationary pressures of the past 2 years. TBA volumes are expected to edge up by only +0.4% this year. Growth opportunities 💡 ✨️ are in RTD formats, premix cocktails, premiumisation, zero alcohol and signs of a (slight) rebound for the beer 🍺 segment. For any alcohol beverages manufacturer or brandowner looking to create the next great tasting innovative 💡 alcohol or zero alcohol 🍸 beverage, please do get in touch the team at Kerry is here to help. #alcohol #beer #wine #spirts #rtd #zeroalcohol #taste Lars Jensen Paul Villis Carol Dunne Jean Noel Ortal Kristof König Jean-Philippe Delforge Linda Chatton David Deeley Brian Short Thomas Hahlin Ahlinder John Savage Sheelagh Pentony Virginia Traldi Nina Riggins Elizabeth Horvath Travis Ralph Chantal Drolet Marc LEJEUNE Farrah Gilsenan Michel Aubanel Gilles Halotel Bourcard Nesin Jim Watson Francois Sonneville Stephen Rannekleiv John Craven Bryan Roth

41

💡 Why do I love working in Food and Nutrition Innovation? For me, the answer is simple: the impact is massive 🏔! Innovation in these fields has the potential to tackle pressing societal challenges, improve public health, promote sustainability, and enhance the well-being of individuals and communities. 📣 Did I convince you? Interested in learning more about this topic? Tune in to my chat with Vincent Pirenne. Thanks Vincent, for the opportunity to share my thoughts and the great discussion!

73

5 Comments

🌍 The Future of Food and Climate: A Path to Sustainability 🌎 Two very interesting reports highlight the transformative potential of the agrifood and alternative protein industries in addressing climate change and food security. vegconomist - the vegan business magazine - The World Bank 1. Alternative Protein Industry: Despite recent challenges, the sector is poised for significant progress in the next 3-5 years. ProVeg Incubator's report (https://lnkd.in/gsZ7nks7) predicts that new, competitively priced products with improved taste, nutrition, and texture will drive mainstream adoption, potentially attracting over USD 10 billion in annual investments. This "correction phase" will ultimately strengthen the industry's long-term prospects by focusing on genuine potential and innovation. 2. Agrifood System: The report "Recipe for a Livable Planet: Achieving Net Zero Emissions in the Agrifood System (https://lnkd.in/geSCXniJ outlines a strategic framework to cut greenhouse gas emissions to net zero by 2050. It details affordable, readily available measures that can reduce nearly a third of global emissions while ensuring food security. Key actions across investments, incentives, information, innovation, institutions, and inclusion are urgently needed, requiring collaboration among governments, businesses, citizens, and international organizations. Together, these insights map a pathway for the agrifood and alternative protein industries to play a significant role in mitigating climate change and securing a sustainable future for all. The Good Food Institute #sustainablenutrition #Sustainability #ClimateChange #Agrifood #AlternativeProteins #Innovation #FoodSecurity #NetZero #FutureOfFood

21

🌱 Pioneering Sustainable Proteins for UK Food Self-Sufficiency 🥦 Amidst global challenges, the UK’s shift towards sustainable proteins not only boosts our food self-sufficiency but also aligns with our environmental and economic goals. Sustainable sources like plant-based proteins, insects, and lab-grown meats present viable alternatives to traditional animal proteins, which are resource-intensive and environmentally costly. Opportunities for the UK: Enhancing Food Security: By reducing reliance on imports, sustainable proteins can help the UK mitigate global supply disruptions, enhancing our national food security. Environmental Benefits: These innovative protein sources demand fewer natural resources, significantly lowering greenhouse gas emissions, water usage, and land needs. Economic Growth: Developing these proteins domestically can spur local economies, create jobs, and position the UK as a leader in Agri-Tech innovation. Emerging Protein Sources: Plant-Based Options: Innovations in fava, pea, and hemp proteins are meeting growing consumer demand for eco-friendly alternatives. Insect Protein: Efficient and sustainable, insect farming uses minimal resources for high protein yield, introducing a promising solution to sustainable diets. Cultured Meat: Although in nascent stages, lab-grown meats promise meat production without traditional livestock farming’s environmental and ethical concerns. Navigating Challenges: Consumer acceptance and regulatory adaptation are crucial. Transparent communication and robust public education about these proteins’ benefits will be key to widespread adoption. As the UK invests in these technologies and fosters favourable policies, we can significantly enhance our food system's resilience and sustainability. Embracing sustainable proteins is not just strategic; it’s imperative for our future. Join me in advocating for a future where sustainable proteins are integral to our national food strategy, promoting a healthier planet and a more self-sufficient UK. #SustainableProteins #FoodSecurity #UKAgriculture #Innovation #Sustainability #FutureOfFood

2

Some things are worth subscribing, some aren't. Through a pandemic and out the other side, the prevalence of online purchasing and all-in-one subscriptions has skyrocketed. Most of them sell you on convenience (whether time-convienence or variety-convenience), but what about everlasting-convenience (convenient quality with necessity)? A subscription should give you the quality you require for what is needed on a consistent basis. The products, consistent and then exciting if you need a change. The process easy and customizable. How are you subscribing your future? https://lnkd.in/ec3JkQXt

18

Embracing #Stealth #Health: How Eatlean Ingredient cheese can assist in the subtle revolution in Nutritional Enhancement… In the competitive landscape of #B2B food manufacturing, the concept of “stealth health” is revolutionising the way we approach nutrition in ready-made foods. This is not about radically overhauling recipes ; it’s about intelligent, subtle modifications that elevate the nutritional value of foods. The Art of Subtle Nutrition; Stealth health operates on the principle of smart substitutions and ingredient enhancements. For instance, incorporating Eatlean cheese into recipes, boosts the nutritional profile without compromising taste; by increasing the protein content whilst reducing saturated fat and calories.  So, it’s no surprise that major retailers like Tesco are at the forefront of this movement, taking incremental steps to reformulate their most popular ready-meals, pizzas and snacks, making them healthier without sacrificing flavour. Incremental Changes, Significant Impact; Many UK retailers have made notable strides over the years; for example, by eliminating hydrogenated fats and reducing sugar content in food and beverages. Today, with the focus now on boosting protein and reducing saturated fat and calories, using Eatlean Ingredients cheese as an ingredient makes it a lot easier to deliver impactful changes to everyday convenience foods. Targeted Reformulation: Ready Meals and #Pizza; With regulations like #HFSS (High Fat, Salt, and Sugar) targeting specific categories; ready meals and pizza as an example; key products in the hugely important Italian category. Retailers have been busy making pasta-based ready meals and pizzas healthier, albeit without the customer necessarily noticing any change.  An example would be the classic Mac n’ Cheese dish. Adding as little as 10% Eatlean original cheese (by partially replacing the full fat cheddar) turns the #nutritional traffic lights to a green for both fat & saturated fat.    In fact, the sat fats are reduced by an incredible 60%, calories are reduced by 18% and #protein is boosted by 18%!   In summary, the stealth health strategy is a win-win for food manufacturers and consumers alike. As we continue to navigate the demands of health-conscious consumers and regulatory landscapes, stealth health remains a key tactic in the quest for a healthier, happier society. For more information or samples, please contact Richard Thorpe at richard@eatlean.com *

14

2 Comments

Exploring Digital Transformation in the Food and Ingredients Sector: Poll Results Last week, we delved into the state of digital transformation within our industry, seeking to understand how far along companies are in this critical journey. The results are in and they reveal a spectrum of progress that highlights both the challenges and achievements faced by our sector. Here’s a snapshot of where we stand: Just Starting: 29% Making Progress: 43% Well Advanced: 14% Fully Integrated: 14% Key Insights: A significant portion, 43%, are actively Making Progress in their digital transformation efforts. This reflects a dynamic industry in transition, with many companies investing in new technologies but still on the path to full integration. Nearly a third of respondents are Just Starting their digital journey. This indicates a considerable opportunity for growth and adaptation, emphasizing the importance of early steps in laying a digital foundation. Both Well Advanced and Fully Integrated stages have the same proportion, at 14% each. These companies represent the leading edge of digital integration, having embedded advanced digital practices into their core operations. This distribution underscores the varying degrees of digital maturity across the sector and points to an ongoing transformational shift. For those just beginning or making progress, it’s crucial to continue leveraging new technologies to enhance competitiveness and operational efficiency. For the leaders who are well advanced or fully integrated, your experiences can serve as benchmarks and learning points for others. Call to Action: Are you looking to advance your digital transformation strategy? Or perhaps you have insights from your journey that could benefit others? Let’s connect and share experiences to drive our industry forward. Thank you to everyone who participated in this poll. Your contributions are invaluable as we navigate this digital evolution together.

3

1 Comment

Are financial markets missing the value of healthy food is the question on the table? Super interesting report just released from Access to Nutrition Initiative and partners looking at nutrition with respect to financial outcomes in large global food & beverage companies. The conclusion states: Nutrition represents both an investment opportunity and an investment risk, and our analysis - which is based on a sample representing 10% of the market by revenues - suggests that the issue of nutrition would be given a higher priority if there was greater corporate disclosure regarding nutrition. In the 7% of cases where the issue of nutrition was mentioned by both analysts and the company it was because an analyst asked a question and the company responded. In all the other instances where nutrition was mentioned (33% of the calls) it was the company initiating the discussion with no analyst follow-up or questions. The analysis in this report highlights that there is a positive association between healthier food product portfolios and higher margins for companies with broader food portfolios. Companies with narrower food portfolios exhibit the opposite effect with the result that they are more at risk from regulatory changes that could threaten their business models. Even if you aren't a financial analyst reading about EBITDA all day, this is worth a read! #nutrition #health #diet #wellness #food #foodscapefinds Access to report here: https://lnkd.in/gGxJGQEx

27

2 Comments

Eating whole foods, without chemicals, such as preservatives and coloring, is key. Non or less processed the better. Certainly fruits, veg, legumes, nuts, and grains are all important. And water is huge! The funny (not funny ha ha) thing is that many produce people are not big followers of what we all talk about. Heck, even the events serve way too much "stuff" (food and drink) that is less than healthy. The other issue is portion control. Speaking of science, it's widely understood that when creatures (animals and people) eat less they live longer. Food is our primary source of vitamins, nutrients and fiber, etc. Food is medicine. On a related tangent, let's talk labels: 1. Ingredient and nutrition labels need to be bigger! The packaged salad companies need to understand that we're an aging population and those teeny tiny words are impossible in the grocery store if one forgets their reading glasses or the battery on their cell phone is dying. Speaking of which, kits should have ingredients that are healthy, including dressings, croutons, etc. 2. Allergy Statements are important: "GF," Nuts, Dairy, etc. (FYI: Soy sauce contains gluten) 3. Someone look at Rx bars. That's a great idea! Ingredients front and center! Let's proudly communicate ingredients and nutrition. Heck, fresh produce is healthier than 99% of the so-called "health food," and we don't communicate at the point of purchase. 4. Idea for the day: Someone create a line of healthy kit salads without allergens and/or animal products. GF, V, No peanuts, Non GMO, Etc. **Caveat - They have to taste great and have a great nutritional panel, so don't load them up with sugar and/or salt, etc. Carpe Diem!

1

Personalised nutrition has captured the spotlight in recent years, with its market value poised to double by 2025, according to Statista. But what are consumers really thinking? Factors such as dietary habits, health status, and genetic makeup shape the personalised advice individuals receive, promising optimized health outcomes. However, concerns linger, notably around accessibility and cost. While personalised nutrition offers tailored solutions, its affordability remains a barrier for many. Moreover, skepticism persists, with some viewing it as a mere marketing gimmick rather than a genuine health-enhancing tool. Brands should anticipate further advancements in personalisation, as consumers seek not only solutions but also the necessary information and reassurance to integrate personalised nutrition into their daily lives. What do you think? Is this something you would invest in? #PersonalisedNutrition #ConsumerInsights #HealthTrends

14

2 Comments

Geopolitical tensions aren't just disrupting the vitamin market; they're also causing chaos for amino acids. In May, the appreciation of the yuan against the dollar led to a surge in the price of glutamic acid but the problem doesn't stop there. The deteriorating relationship between the US and China, as well as the emergence of supply chain bottlenecks, has only served to drive prices even higher. At Prinova, we're committed to maintaining strong relationships with our Chinese suppliers. Not only will this help us get you the best prices, but it will also help to prevent shortages of important amino acids in the future. Through collaboration, we can build a stronger industry. Learn more: https://lnkd.in/gDJ2WCUH #Geopolitics #AminoAcids #GlutamicAcid #WeArePrinova #PrinovaGlobal

30

The UK's world foods market saw a growth spurt of 7.7% in 2022. Dive into our exclusive chat with Golden Acre Foods | B Corp about the nation's evolving culinary diversity https://lnkd.in/eemYETHT #WorldFoodMarket #foodtrends #worldfoods #ukfoodtrends

3