About
Articles by Chris
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Establish Balanced Revenue Streams for a Thriving, Secure Tour Business
Establish Balanced Revenue Streams for a Thriving, Secure Tour Business
By Chris Torres
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From Boom to Balance: Navigating the Travel Slowdown
From Boom to Balance: Navigating the Travel Slowdown
By Chris Torres
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Tourpreneur is an official partner with Google!
Tourpreneur is an official partner with Google!
By Chris Torres
Contributions
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Here's how you can adapt brand guidelines for remote work.
One aspect far too many businesses get wrong is their brand voice. Businesses spend time getting the visual aspect of a brand right but then have no direction on how to communicate effectively across all channels, be it in person or online. Setting out a clear brand voice will make sure your communications are cohesive and keeps them on brand. I would urge any business to conduct an internal survey asking key questions about the business. Ask how they feel about the business and what they feel the business stands for. You will probably fine a lot of differing thoughts and if that is the case, your brand voice is not cohesive for your team, so will not be for your customers.
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Here's how you can gauge the effectiveness of a UX design by task completion time.
Understanding the customer journey is key to understanding the patterns in user behaviour. Working in travel, the customer journey we focus all marketing around is Dreaming, Planning, Booking, Cancellation, Experiencing and Sharing. You need to make sure your marketing, UX and content is focused on each of these areas to help your customer make informed decisions and purchase form you.
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Here's how you can enhance animated advertising campaign success through collaboration.
From my experience, not defining clear goals and expectations is the downfall or most agency/client relationships. This needs to be set out during the initial discussions prior to them becoming a paying client. Set out what is achievable within the constraints of the clients sector and budget and agree goals together. In saying this, I tend to find most client goals are unachievable, but this is down to lack of data so research and diving into their current data is key.
Activity
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It's always a fantastic time with New York City Tourism + Conventions! Thank you for hosting an energizing event this morning and providing the…
It's always a fantastic time with New York City Tourism + Conventions! Thank you for hosting an energizing event this morning and providing the…
Liked by Chris Torres
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Dubrovnik Tourpreneur Shindig- Community Meetup (hosted by Chris Torres & Luksa Malohodzic) Join Tourpreneur Community Memberships for a few hours…
Dubrovnik Tourpreneur Shindig- Community Meetup (hosted by Chris Torres & Luksa Malohodzic) Join Tourpreneur Community Memberships for a few hours…
Liked by Chris Torres
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Irritation of the day #2. Personalization. This warrants a full article. But the nonsense has to stop. I feel like the entire industry has just…
Irritation of the day #2. Personalization. This warrants a full article. But the nonsense has to stop. I feel like the entire industry has just…
Liked by Chris Torres
Experience & Education
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Tourism Marketing Agency
View Chris’s full experience
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Licenses & Certifications
Publications
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How to turn your Lookers Into Bookers
Tourism Marketing Agency
See publicationOver 400 pages of practical digital marketing advice with downloadable worksheets and video guides.
With this book, I will help you figure out where your tours and activities business currently sits, and the path it needs to take to grow. I will also provide the tools to get there by offering practical advice, worksheets, and videos. Ultimately, the aim of this book is to help turn your online lookers into revenue-generating bookers.
If you are a tours and activities operator, you…Over 400 pages of practical digital marketing advice with downloadable worksheets and video guides.
With this book, I will help you figure out where your tours and activities business currently sits, and the path it needs to take to grow. I will also provide the tools to get there by offering practical advice, worksheets, and videos. Ultimately, the aim of this book is to help turn your online lookers into revenue-generating bookers.
If you are a tours and activities operator, you are in a unique position. Be it walking tours, cycling tours, bus tours or an axe throwing experience (amazing, you must try it), you have the opportunity to enhance the life of someone who experiences one of your amazing products. But before you can do this, people first need to know that your business, and your product, exists. For this, you’ll need to put some time and thought into your digital marketing.
When you begin working on digital marketing in the T&A sector, it can be easy to get lost in the sea of social media platforms, online travel agents (OTAs) and Google rankings, but bad digital marketing is normally down to just one thing — a poorly conceived or non-existent digital strategy.
My hope is that ‘Lookers into Bookers’ helps tour operators around the globe to grow their brands and flourish online. The tours and activities sector is growing as more and more travellers seek authentic or exciting experiences. As more people plan the entirety of their trips online, good digital marketing and social media are a necessary road to success.
At 80k words, ‘Lookers into Bookers’ is not a glancing attempt to cover the subject; it provides all of the tools you need to market your tours and activities business successfully.
Projects
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Gray Line Worldwide
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Senshi Digital delivers revolutionised, and multi award winning, web experience for world’s largest sightseeing company, Gray Line Worldwide.
Senshi Digital launch a revolutionised web experience for Gray Line Worldwide, the largest sightseeing company on planet earth. Focusing on a clean modern design and a simplified mobile booking experience, the Senshi team created a new responsive site located at GrayLine.com that focuses on accommodating today's changing consumer…Senshi Digital delivers revolutionised, and multi award winning, web experience for world’s largest sightseeing company, Gray Line Worldwide.
Senshi Digital launch a revolutionised web experience for Gray Line Worldwide, the largest sightseeing company on planet earth. Focusing on a clean modern design and a simplified mobile booking experience, the Senshi team created a new responsive site located at GrayLine.com that focuses on accommodating today's changing consumer behaviour.
Senshi, an emerging leader in the Scottish design community, established itself as the best partner to create Gray Line's new web strategy over some top global digital agencies due in large part to its successful track record with travel companies – especially within the tours and activities sector.
"We felt the Senshi team understood our business, collaborated well, had great knowledge about today's web technologies and, most importantly, met our deadlines," said Brett Asbury, executive vice president, Gray Line Worldwide. "Gray Line is very proud to be the leader in delivering incredible tour experiences on the ground, and we wanted to transition that expertise to our online offering. As a first-mover to a fully mobile-responsive offering of this scale within our industry, we are well positioned for the future and hope to continue working with Senshi Digital to expand our online consumer presence."
Other creators -
Honors & Awards
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Business Man of the Year 2018
Scottish SME Business Awards
The event acknowledged and celebrated the achievements, determination and hard work of professionals and businesses from the SME industry in Scotland.
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Gold Award for Best Tourism Website for macsadventure.com
W³ Awards
Senshi Digital won an award for the best worldwide tourism website, macsadventure.com, by W³ Awards.
The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs. Simply put, the W³ is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international…Senshi Digital won an award for the best worldwide tourism website, macsadventure.com, by W³ Awards.
The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs. Simply put, the W³ is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies. -
Herald Digital Business Award
The Herald
Getting an award is always a nice feeling but the award we received from The Herald Digital Business Awards was as sweet as it could get. Why?
Well, the team here are Dojo have worked their socks off on grayline.com, as well as the various Gray Line Licensee sites, for over a year now. I truly believe Dojo employ some of the best developers in the industry and this award paid testament to the hard work and long hours they have put into the Gray Line Worldwide project.
The main…Getting an award is always a nice feeling but the award we received from The Herald Digital Business Awards was as sweet as it could get. Why?
Well, the team here are Dojo have worked their socks off on grayline.com, as well as the various Gray Line Licensee sites, for over a year now. I truly believe Dojo employ some of the best developers in the industry and this award paid testament to the hard work and long hours they have put into the Gray Line Worldwide project.
The main website, grayline.com, took over 8 months of design, development, testing and testing again. The functionality the team created that goes on behind the scenes is outstanding and helps make the user experience an enjoyable and easy one. The results so far have been terrific. A true Lead Generating Monster!
Ally, Iona, Adam, Jenn, Lauren and Forbes, I am very proud of you all and thank you for helping make Dojo the success it is today.
Also, can I thank Alex and Paul of TourCMS, who recommended us to Gray Line. Not said that enough.
Finally can I say a massive thank you to the guys at Gray Line Worldwide as working with such a prestigious brand is an absolute honour, and the guys there happen to be a great bunch of people too. You could not ask for better than that.
I will now sign off before I start sounding like a proud father... too late!
Chris -
Not 1, not 2 but 3 W3 Awards for grayline.com
W3
The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs. Simply put, the W³ is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.
Languages
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English
Native or bilingual proficiency
Organizations
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Travel Massive Glasgow
Chapter Leader
- PresentThe Glasgow Travel Massive aims to provide a supportive and welcoming community where travel enthusiasts and professionals can get together to discuss travel trends, improve skills and build meaningful relationships in a fun and inclusive environment. Our current focus is to foster stronger partnerships between the local tourism industry and our outstanding tech community to improve use of digital technologies in tourism. Our regular events are open to anyone involved in, and passionate…
The Glasgow Travel Massive aims to provide a supportive and welcoming community where travel enthusiasts and professionals can get together to discuss travel trends, improve skills and build meaningful relationships in a fun and inclusive environment. Our current focus is to foster stronger partnerships between the local tourism industry and our outstanding tech community to improve use of digital technologies in tourism. Our regular events are open to anyone involved in, and passionate about travel and tourism including individuals, businesses, entrepreneurs, bloggers, vloggers, photographers, media, travel brands, industry enthusiasts, tour operators, hospitality professionals and PRs.
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Born and raised on picturesque Šipan Island, I'm your fun-loving guide for an unforgettable island-hopping adventure! Summers are all about sharing…
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