Tobi Oredein

Without realising it, it seems that Malcolm and I have been practicing co-production all our lives, supporting each other to be the best that we can be. Read more 👉 https://lttr.ai/AGgGH #coproduction #InclusiveSociety #thinkingdifferently

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Never forget the limitations of artificial intelligence and the whole digital world. We only can create the future and life we want to live when being firmly grounded in reality, as this picture illustrates… 😅

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Theories about the rise of MK are flooding timelines. They usually talk about 'Zulu nationalism' and Zuma's popularity, both of which are factors and both of which make for sexy social media talking points. If we have learnt one thing from this election it's that social media talking points are divorced from reality. In my view, the single biggest reason is more prosaic: Decades of governance failures in the major cities, in the towns and villages. Add to that the collapse of tourism due to municipal infrastructure problems and economic malaise due to the failures at the ports and you get a picture of stagnation, pushing a lot of people into poverty.

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🚨 Attention: Deep tech founders in the Creative Industries! 🚨 @Digital Catapult partners with @Sony Music and Sony Music Publishing UK to support Black founders in growing their businesses closes 7 July. The 13-week programme will support up to 10 deep tech pre-seed and seed startups in the Creative Industries with: - Investment readiness expertise - Coaching & Masterclasses - Mentoring with Sony Music Group experts To be eligible for the programme, applicants must meet the following criteria: - UK-based pre-seed and seed-stage companies in the creative deep tech sector - Applicants looking to raise investment in the next 12 months - Applicants must have at least one founder who self-identifies as Black or multiracial with Black heritage - Are currently working within the creative space (for example music, arts, gaming and advertising) - Applicants must be eligible to receive £20,000 in State Assistance (De Minimis Aid) To be considered, Digital Catapult supports companies using advanced digital technologies including: - Future networks and advanced digital infrastructure (Internet of Things including low-powered wide area networks, NB-IoT, LIFI etc. and includes sensors, edge devices, wearables etc.) - Immersive technologies – extended reality (virtual, augmented, mixed reality and haptics) - Artificial intelligence and machine learning (natural language processing, machine vision, deep learning) - Distributed ledger technologies (blockchain etc.) - Quantum

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I was invited to discuss how to build loyalty amongst Gen Z🥹. Yesterday at was invited by Pion to sit on a panel and discuss all the ways to build brand and loyalty amongst Gen Z alongside Simon Squibb & Charu S. hosted by Harriet McCulley 🖤. Simon Squibb was actually someone who I met as a supporter of his work 2 months ago so was a real privilege to share the stage with him just 2 months later. As someone who has built brand loyalty with thousands of Gen Z through my company The Gen Z Club I felt right in my element. Here are my favourite takeaways from the session and no I’m not going to share the boring stuff about being transparent and authentic you have already heard 1 million times. 1. Simon Squibb has millions of followers on Instagram and tikok and has generated millions of views on his YouTube channel. He shared that it took him 4 years of intentionally posting every single day to reach this point. Most people give up after 3 months of posting once a week, Patience is one of the fundamental tools for social media success. 2. Simon Squibb shared that he has the most viewed business YouTube video ever made at 4 million views. This is a long form video. With the rise in YouTube shorts and the organic reach it’s easy to get caught up into only doing short form content. However long form content is really where you are going to build your brand loyalty and connection, it’s also an opportunity to truly show yourself as an expert. 3. I shared on the session my favourite marketing strategy and the most underrated is trial and error. Too many people spend their time and resources trying to make the perfect content, instead of putting content out there and learning what works. 4. There was a really interesting question around the fact Gen Z have been painted as one massive community and not enough is spoken about he sub community’s within Gen Z. I LOVED this point. A black Gen Z will likely have different interests to a Latino , Asian or White Gen Z. Charu S. shared A pregnant Gen Z will have different needs to another Gen Z. It’s important you really understand the person you are trying to speak to and what drives them, what are their pain points. This is why diversity within your organisation is also important. Diversity and inclusion being a buzz word or something that is a charitable act is nonsense. Diversity within your team is the only way you’re going to be able to connect with people from different communities who have different needs and interests as you need diversity in your team to be able to speak the language of the various communities. Your team needs to represent the people you are trying to speak to. If you’re targeting London for example. Your team should be as diverse as London is to reach all the different sub communities effectively. All in all a great session and I hope it was valuable to those that tuned in! Harriet McCulley 🖤 did a great job hosting🔥

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Ahead of the election tomorrow, I explored the significance of the Black and BAME vote, looking at historical victories and low Black voter turnout out. Is it racial solidarity or political homogeny? Read my take https://lnkd.in/e46eMyR5

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Grants to Decarbonise the UK’s Creative Industries - Round 2 Open The Creative Catalyst Challenge Fund enables creative talent to apply their capacity for innovation to tackle a specific challenge within the industry. The Fund is intended to be used for the research and development of an innovative new product/system or process that decarbonises or reduces waste within the creative industries, reducing impacts on the climate and/or leading towards net zero. For Round 2, the overall £250,000 funding pot will be allocated as follows: One award of up to £100,000 for more established businesses with market traction and customers of a product, ideally with co-investment in place. Two awards of up to £50,000 each for businesses 2+ years old looking to develop a new product or idea. Two awards of up to £25,000 each for very early-stage/new businesses and R&D ideas. Applications are invited from registered limited companies/SMEs based in the UK and working in the following sub-sectors of the creative industries: Music & Sound Advertising & Marketing Crafts Visual Arts Dance, Theatre & Performance Architecture Publishing AR, VR & Immersive Createch TV & Broadcasting Film Gaming The funding can be used for a variety of purposes, for example: Developing/ prototyping new tech for reducing excess waste at music festivals. Developing innovative new manufacturing processes for an everyday product within a creative industry. Innovation in access to power – eg on a film set. The deadline for applications is 22 July 2024 More https://lnkd.in/eGAxbVm3

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📢 We're looking for three Black women to join us in conversation at Advertising Week Europe on Wednesday 15 May at 2.30pm where we discuss The Shake Up. You'll join one of our JOT founders for a 10 minute conversation on one of these themes: The power of insight The power of change from within The power of mentorship/sponsorship sharing your experience as a Black women working in advertising, media, marketing or communications driving necessary change in the industry through one of the above. How to apply: send a short video, no more than 2 minutes long showcasing your key talking points in relation to the relevant topic. Please include your name and chosen area of expertise in the video. Send or share a link with access to hello@joinourtable.co.uk subject line: The Shake Up by Tuesday 30 April. More details about the event are available here: https://lnkd.in/gCsucv87

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Watch the beautiful New Instagram Reel: https://lnkd.in/edGWCZwu Making your dreams for brand identity a reality🌟 It's a joy directing brands toward greater success, breaking new territory and leaping ahead in technology! Providing truly unique and tailored content🌟 Find out more on the phenomenal results I've already achieved for my Brand Identity and Marketing Clients🌟 Take a look👇 ✔ Providing connection for a major #Hollywood Celebrity for cinema screening, with press coverage ✔ Creating incredible organic reach analytics results for social media, including the addition of influential followers ✔ Liaising with top influencers for collaboration for hotels, cinema, restaurant, gym and events ✔ Directing, shooting and filming at numerous photo shoots and events for brand identity, marketing and social media I’m able to do this due to my established success creating company brands, raising the profiles of film festivals, successfully creating and establishing brands for companies, content strategy and with proven creativity – creativity is key! Lets work together and tell your brand story. To contact me click the link in my bio, or you can contact me via my website 👉 Sara Jane Charles https://lnkd.in/eEKwf8y I love that my work with my clients brings them success and the smiles back to their customers and their employees. It's time your Brand tells its amazing story, and my specialty is assisting you in reaching your goals🌟 ✔️ Reaching and connecting with your audience. ✔️Creating phenomenal success, across all media. ✔️ Creating a strong, abundant and successful future for your brand. Being an established filmmaker provides a winning formula in Marketing. All of the above my expertise has proven very successful for my diverse portfolio of prestigious clientele that covers Corporate, #Broadcasting Organisations, Companies, VIP’s, App Developers, Businesses within the #Entertainment Industry, Charities, #Musicians, Movies and Film Festivals, Construction, Hospitality Industry, #Cinema, Gym’s and more. #film #media #marketing #broadcasting #brandidentity #communityengagement #corporatebranding #storypower #filmmaker #organicreach #branddevelopment #mentoringmatters #mentoringworks #mentoring #brandbuilding #movieproduction #filmfestivals #projectmangement #idealcustomer #brandbuilding #movieposter #brandstrategymatters #brandstrategy #brandingphotography #brandidentity #hospitalitymarketing #gym

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Building on our internal theme of allyship, we want to extend a massive thank you to InterInvest LGBT+ equality and inclusion Allyship Working Group for their interactive and engaging intersectional allyship training programme. As one of the co-founders of InterInvest, the first LGBTQ+ network dedicated to the asset management and savings industry, I am extremely proud of the fantastic work being done by Alison Proud Claire Mediene and Tom Whateley, CAIA and team. Intersectionality is crucial in our journey toward becoming effective allies. Intersectionality acknowledges that people's experiences of discrimination and privilege are shaped by multiple, overlapping social identities, such as race, gender, sexuality, and class. Effective allyship involves recognising these intersecting identities and addressing the unique challenges faced by those at their intersections. Key Actions Allies Should Take: Educate Yourself: Continuously learn about different identities and the systemic issues affecting marginalised groups. Listen Actively: Engage in conversations with an open mind and a willingness to understand others' perspectives. Advocate: Use your platform to amplify marginalised voices and challenge discriminatory behaviors and policies. Reflect: Regularly reflect on your own biases and actions, striving for continuous personal growth. Support: Offer tangible support, whether through mentorship, sponsorship, or creating inclusive environments. The Gender Unicorn and Allyship Pledge The Gender Unicorn is a valuable tool for understanding the complexities of gender identity, gender expression, and attraction. It helps allies grasp the non-binary nature of gender and recognize the diversity of experiences within the LGBTQ+ community. Our colleagues took the Allyship Pledge, a call on everyone to commit to ongoing learning, active support, and advocacy for all marginalised groups, ensuring that our workplace is inclusive and equitable for everyone. A heartfelt thank you to our Legal & General colleagues for their enthusiastic participation and willingness to share their knowledge and experiences. Your contributions are invaluable in fostering a culture of inclusivity and allyship within our organisation. Together, we are building a more inclusive industry and paving the way for future generations. Let's continue this important work with dedication and compassion. Find out more about InterInvest LGBT+ equality and inclusion at

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⏳ Just 4 days left to make your voice heard! We're calling on all Black PR and comms professionals to share your experiences. Together with PRWeek UK and Opinium, our One Step Forward Two Steps Black survey aims to uncover the truth about inequities, celebrate successes and set a new standard for our industry. Back in 2020, nearly half of Black communication pros told us they’d never received an internal promotion. We want to know if things have changed. Are you being hired, recognized, and rewarded fairly? Your input is crucial to shaping meaningful recommendations for change. The survey is anonymous and takes just 6 minutes to complete. 🔗 Hit the link below to participate and help us pave the way for a more equitable future in PR and comms. 📅 Remember, the survey closes this Friday, 28th June 2024. Let's make a difference together! ✊🏾 https://lnkd.in/eM--X-Fs

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Back in 2020, nearly half of Black communication professionals reported never having received an internal promotion. That's shockingly dismaying! As a 100% BME-staffed agency, we encourage every Black PR professional to join the survey. Let's see what progress (hopefully) has been made, and most importantly, affect change!

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Are you a media professional constantly in need of finding the right expert to corroborate your work? www.expertsources.co.uk EXPERTSOURCES is an online platform ‘WHERE JOURNALISTS FIND PEOPLE WITH EXPERTISE’. We have over 7,700 Media Members representing every branch of the media; from regional, national and international TV, radio, newspapers; trade & monthly magazines, conference organisers, blogs & podcasts. Join here in less than 20 seconds FREE OF CHARGE https://lnkd.in/gWTuBX5 and search with keywords related to your topic to find matching keywords from the expert profiles, and then contact those directly when there’s a match! If you’re an expert wanting to further enhance your reputation, and wanting to increase your revenue through potentially gaining valuable media publicity join here https://lnkd.in/dbnVv_m at a greatly reduced fee.  If you’d prefer to pay us via bank transfer, contact us on the Contact Us page https://lnkd.in/dNqkfNh3 USEFUL LINKS: 🌸 Watch Founder Bob Mills in an interview talking about ExpertSources https://lnkd.in/gBJZyHs 🌻 Testimonials by previous and existing Media & Expert members https://lnkd.in/gzxMcmN 🌼 Search Advice - https://lnkd.in/dzPiP74 🌷 Who’s Searching https://lnkd.in/dqWTe9k #Publicity #Media #MediaProfessionals #Journalist #Journalists #MediaExposure #Revenue #PR #PublicRelations #Expert #Experts #Charity #University #Business #Journalism #Editorial #Podcast #Vlog #Magazines #TV #Radio #SocialMedia #ROI #Business #StartUp #Entrepreneur #Success #BusinessSuccess #Revenue #YourDream #Reputation #Journalism Photo by Dan Dumitriu on Unsplash

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Triple the Vote Find three friends. Get them to the polls. We love this film encouraging young people to vote. Full of energy, importance and impetus. For the upcoming UK elections, young voters (typically defined as those aged 18-24) play a significant role. Young voter registration has seen an uptick in recent years, driven by social media campaigns with approximately 65-70% of eligible young voters registered to vote. Historically, voter turnout among young people has been lower than the national average. In the 2019 general election, around 47% of 18-24 year olds voted, compared to a turnout of 67.3% for all age groups. However, there are indications that the turnout could be higher in the upcoming election due to increased political mobilization and issues directly affecting young people. Key issues for them will include ·      Climate change ·      Education ·      Employment ·      Housing Whatever way you vote, make sure you vote.

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What I find interesting in doing Shed Talks and meeting the different guests is how easy it is to assume they’ve all had a charmed life. You know the kind of thing with someone very successful and you always think they’ve had a easy.? Not quite the case I found. Check out the episode we’re talking about here.

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Voice actors - do this one thing… And I promise it will make you a better voiceover ★ Listen widely Commercial voices… love those ad breaks as much as the programmes Animation actors… watch cartoons, anime and animated movies like a demon Audiobook narrators… pop in those ear buds whenever you’ve got a spare moment Play those video games, seek out those documentaries, relish being on-hold for hours, lose yourself in an audio drama, stand still in the middle of Marks and Spencer’s and really listen when the announcements start… You get the idea 💡 I coach A LOT of voices who admit they never listen to the genres they want to work in. “Then why do you want to work in them?” (asks that little voice in my head) “…and how will you know what to do - that isn’t based on guesswork?” There are so many reasons why it makes sense to understand the niche you want to work in. So this weekend - treat yourself… ★ happy listening! PS: this might be controversial - I don’t know if it is or not! What do you think?

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Beth ydy nod a rôl eich elusen chi? What are the aims and role of your charity? It's so fundamental that people outside understand who you are and what you do. But it's something that can get missed. Try using a 'vision' and 'mission' format, perhaps taking inspiration from these examples. There's more information via the link below - or let me know if you want freelance facilitation and support to help communicate your aims. Mae hyn mor ganolog i bob sefydliad, fel bod pobl tu allan yn deall yr hyn dych chi'n wneud a phwy ydych chi. Weithiau mae hyn yn cael ei anghofio, felly beth am ddefnyddio'r fformat yma? Mae rhagor o wybodaeth trwy'r linc isod. Neu rhowch wybod i fi os dych chi angen cefnogaeth er mwyn cyfathrebu eich amcanion yn well. https://lnkd.in/e2BpinKr #communications #strategy #charity

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