Tamara Littleton

London, England, United Kingdom Contact Info
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I'm the founder and Executive Chair of Social Element, a social media agency that works…

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Experience & Education

  • Social Element

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Publications

  • Virtual Worlds: Controversies at the Frontier of Education

    Nova Science Publishers Inc

    The book deals with the challenges that arise when virtual worlds are used for learning and teaching. The ideas and practices emerging from this field are relevant to all educators, and offers insights into the development of a pedagogy that is authentic, inclusive and enjoyable. Each chapter addresses a particular issue and is illustrated with examples drawn from both research and practice. These examples cover a wide range of learning scenarios, both formal and informal, involving teenagers…

    The book deals with the challenges that arise when virtual worlds are used for learning and teaching. The ideas and practices emerging from this field are relevant to all educators, and offers insights into the development of a pedagogy that is authentic, inclusive and enjoyable. Each chapter addresses a particular issue and is illustrated with examples drawn from both research and practice. These examples cover a wide range of learning scenarios, both formal and informal, involving teenagers, school pupils, undergraduate and postgraduate students as well as a variety of lifelong learners. The issues include the importance of virtual worlds, the influence of online games and physical-world economics and politics, the relationship between avatars and learner identity, the challenges of ensuring child safety and protection, interaction between real-world and in-world environments and activities, accessibility and the development of new pedagogues. The authors are all teachers and learners in virtual worlds; many have been responsible for designing, programming and maintaining virtual environments.

    Other authors
    • Kieron Sheehy
    • Rebecca Ferguson
    • Gill Clough
    See publication

Projects

  • FMCG: Social media and the consumer

    (May 2015) How fast-moving consumer goods brands can use social media to connect and engage with their customers to drive sales and increase brand loyalty.

    http://www.emoderation.com/social-media-publications/#sthash.wLw73CIN.dpuf

  • Tamara Littleton

    Expert insight contributor on Synapsify's Annual VOC Industry Survey and Insights: "Piecing Together the Story"
    eBook: Conducting Social Media Analysis

    Do you analyze social media content? Learn how to conduct more successful analysis from six (6) industry leading experts and an industry survey on the current practices and challenges faced by voice of the customer and research industry.
    We posed the following questions:

    What are the challenges in analyzing…

    Expert insight contributor on Synapsify's Annual VOC Industry Survey and Insights: "Piecing Together the Story"
    eBook: Conducting Social Media Analysis

    Do you analyze social media content? Learn how to conduct more successful analysis from six (6) industry leading experts and an industry survey on the current practices and challenges faced by voice of the customer and research industry.
    We posed the following questions:

    What are the challenges in analyzing content?
    What are the common practices and difficulties in processing and
    understanding this data?
    To what extent is human analysis involved and why?

    Other creators
    See project

  • CMO GUIDE TO SOCIAL MEDIA

    The proliferation of social networks, tools and platforms has dramatically changed the way we market products and services. And yet, in many ways, the principles of navigating this new world mark a return to the fundamentals of marketing: creating conversations, building relationships with customers, and using real metrics to measure success.
    This guide is a collaboration between iStrategy, the world-class conference on marketing for CMOs, and eModeration, a global social media management…

    The proliferation of social networks, tools and platforms has dramatically changed the way we market products and services. And yet, in many ways, the principles of navigating this new world mark a return to the fundamentals of marketing: creating conversations, building relationships with customers, and using real metrics to measure success.
    This guide is a collaboration between iStrategy, the world-class conference on marketing for CMOs, and eModeration, a global social media management agency that works with some of the biggest brands in the world. It is designed to provide a bird’s eye view of social media for CMOs, examining: what social media can and can’t be expected to achieve; the social principles of social media marketing; how consumers behave on social media (and what brands should expect); resourcing social media; moderating and managing communities online; the pitfalls and potential risks; and what you can (and what you can’t) measure in terms of ROI.

    Other creators
    See project

  • The Supper Club

    The Supper Club is the UK’s leading membership club exclusively for fast growth entrepreneurs. Membership offers access to an extraordinary group of like-minded peers, providing a relaxed and confidential community to inspire, support and challenge each other.
    Also a member of Forum 11 - https://vimeo.com/121014456

    See project

Honors & Awards

  • Women to watch 2021

    Cranfield University’s School of Management

    Launched alongside the Female FTSE Board Report, which provides an annual analysis of women on the boards of FTSE 350 companies, the Women to Watch 2021 is intended to shine a light on the impressive talent pool of women in business and offer a snapshot of some of those we consider potential board members of the future.

  • Women in IT Awards - Business Leader of the Year

    Information Age

    Nominated and highly commended for the Business Leader of the Year at the Woman in IT Awards, an award recognising the outstanding innovation achieved by women in the tech industry. The high commendation was based on the innovation behind my leadership of social media agency The Social Element and crisis simulation company Polpeo.

  • The Drum Independent Agency Census

    The Drum

    The Drum’s Independent Agencies Census, conducted in partnership with the Recommended Agency Register (RAR), outlines the performance of independent agencies across the UK.

    Emoderation was ranked at number 19 in the 'large agency' category

  • The Drum Network Awards - Finalist

    The Drum Network

    Emoderation was a finalist for Social Media Agency of the Year at the Drum Network Awards in London in December 2015

  • Inflexion International Growth Business of the Year Award 2015

    The Lloyds Bank National Business Awards UK

    Emoderation was awarded the International Growth Business of the Year Award for consistent year on year growth, financial performance and commitment to customer service. The Lloyds Bank National Business Awards is the flagship awards programme that recognises and rewards excellence across all sectors.

  • Rising Star of the Year 2015

    UK Private Business Awards

    Emoderation was awarded the Rising Star of the Year award at the 2015 UK Private Business Awards, celebrating the best in the private sector. It was sponsored by HSBC, PwC and The Supper Club.

  • #45 in the 2015 SME Export Track 100

    The Sunday Times

    Emoderation was ranked 45 in 2015 The Sunday Times SME Export Track 100. The league table ranks Britain’s private small and medium-sized companies with the fastest-growing international sales over the last two years.

  • Leap 100

    Mishcon de Reya/City AM

    Emoderation was included in Mishcon De Reya's 2015 Leap 100. The Leap 100 is a select group of the UK’s most exciting, high-growth companies. Each month this ambitious group provides a collective voice for fast-growing firms, focusing on the most pressing issues and challenges they face in their quest to expand.

  • #65 in the 2014 Tech Track 100

    The Sunday Times

    Emoderation was ranked 65 in the 2014 The Sunday Times Tech Track 100. The Tech Track 100 ranks the private British tech companies with the fastest-growing sales over the last three years.

  • First Women Awards

    Real Business First Women Awards

    Shortlisted for the Real Business - First Woman in Media award

    Tanya Goodin, CEO, Tamar
    Melanie Leach, Managing Director, Twofour Broadcast
    Tamara Littleton, CEO, Emoderation
    Hy Money, Media Photography Hy Money
    Justine Roberts, Founder, Mumsnet

    http://realbusiness.co.uk/article/26529-first-women-awards-2014-shortlist

  • First Women Awards

    First Women Awards

    Shortlisted for the Real Business - First Women of Business Services Awards

    Tamara Littleton, CEO, eModeration

    * Founded eModeration pre-Facebook and grown it to £8m turnover adviser on social media management
    * Pioneer of new, flexible, virtual working – eModeration has a 450-strong team across the world, offering 24-hour service and 50 different languages
    * Passionate about child safety online; member of the UK Council for Child Internet Safety (UKCCIS), advising the…

    Shortlisted for the Real Business - First Women of Business Services Awards

    Tamara Littleton, CEO, eModeration

    * Founded eModeration pre-Facebook and grown it to £8m turnover adviser on social media management
    * Pioneer of new, flexible, virtual working – eModeration has a 450-strong team across the world, offering 24-hour service and 50 different languages
    * Passionate about child safety online; member of the UK Council for Child Internet Safety (UKCCIS), advising the British government on moderation of communities to help safeguard children

  • Best Service Provider

    ReputationOnline

    The award was in recognition of eModeration’s work as Social Media Management agency on The Teens' Speech campaign by Barnardo’s (moderation of video content), ITV’s X-Factor (post-moderation of user comments and live chat moderation on the website) and ITN’s Election Night coverage (live chat moderation).

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