Tamara Rogers

How can we make progress towards tackling one of the world's leading causes of death that so many have never heard of? At AstraZeneca, we believe the solution towards improving chronic obstructive respiratory disease (COPD) care lies in collaboration and raising awareness. That’s why we are working with our industry partners, clinicians, policymakers and patient advocates to bring COPD centre stage in the public health conversation and eliminate it as a leading cause of death. Learn more about how you can #SpeakUpForCOPD and be part of elevating COPD as a public health priority:

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Optimism, focus, and making it matter Anyone else still recovering slightly from last Thursday/Friday? Ok, I mainly mean the election, but many in my network were also at the Communique Awards event last Thursday night where I am so proud to say my AstraZeneca UK Corporate Affairs team won the category “In House Team of the year”. (Alan Dedicoat should read the exit poll every time) I sit here today reflecting on the last week, and most directly on Tuesday’s TBI Future of Britain conference. Pat McFadden gave my favourite quote of the conference. Asked “how are things going?”, he paused, smiled and said “I’ve had worse weeks”. Why am I crowbarring these topics together? Well, a few big things struck me at the conference. 1.      Optimism is fuel – We’re in a moment of huge challenge, but also huge opportunity, as a country but also as an AZ team trying to work more and more in partnership with the NHS. Tony Blair said it's “the most exciting time ever to govern” 2.      Time management remains key – Tony Blair and William Hague sat side by side on the stage talking about how to “get things done”. In macro they were talking about the UK taking its chance to be a leader in this next (and maybe biggest?) industrial revolution of AI. In micro they talked about the challenge of balancing important and urgent. You can only do the important if you genuinely carve out time and space for it 3.      Health policy has changed – For a long, long, long time many of us have talked about health and wealth being linked, but we haven’t managed to land the link meaningfully. I’ve (too often?) spoken about how the Wanless Review happened at roughly the same time as SpaceX being founded, but that Musk is closer to Mars than we are to doing what we all know needs to be done for a sustainable health system. With the words from Wes Streeting at the conference, and critically from others too, it feels like health and prosperity are finally properly linked in policy terms – that could be very big indeed Across each of these I reflect with immense pride on how our AZ UK Corporate Affairs team has embedded optimism, focused on the specifics of what is truly important, and played perhaps a small part in moving views on health forward. It may well be the most exciting time ever to govern – I think it may well also be the most exciting time ever to be working in life sciences corporate affairs. Huge thanks to Tom Keith-Roach for his AstraZeneca UK leadership, Ava Lloyd and Daniel Widrig for support from regional level and Sjoerd Hubben, Amie Baker, Stefan Werner Weber, Shira Gerver and others from our Global Corporate Affairs organisation. Most importantly, huge thanks to my team – winners in my eyes even before the award – Karen Davies, Jennifer Harris, PhD, Christian Petrovic, Paul P., Emily Burns, Lucy Wansbury, Heidi Suter, Vibushan Pathma, Elaine Akpan, Georgia Clarke, Shani Hutchinson, Rosie Mughal and Emma White

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It’s been an insightful day at the Patient Centricity & Engagement Conference in London. There has been extensive discussion around how and when to involve patient advocacy groups, what companies mean when they say patients (or do they mean advocacy groups), how to overlay the nuances of patient experiences onto clinical data and how can all this improve patient experience and outcomes? At the end of the day, we all know that patients are at the heart of what we do, so how can we bring them further into the process? I’d love to continue the discussion, especially around how patients can be further involved in HTA. #patientadvocacy #patientengagement #hta #patientcentricity

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Another insightful presentation by Xierong Liu at the year's EphMRA conference. Please feel free to reach out if you want to talk more about the topic of Omnichannel

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How can a brand become a category leader? Our research found that 70% of US consumers expect brands to play a crucial role in building a healthier planet. Consumers are looking for brands that act as catalysts for positive change. Do you have a brand that you want to elevate to lead in the market? Learn more about the Brand Impact Index 2024. #brandindex #suatainability

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World Asthma Day marks an important opportunity to acknowledge the urgent unmet need in severe asthma, a distinct and frequently underestimated condition presenting unique challenges to quality of life.    Patients often face a long and difficult journey from diagnosis to management. AstraZeneca is calling for policy reform, which supports severe asthma patients and addresses some of the barriers they currently face moving from primary through to secondary care. Watch the full video and find out more! #WorldAsthmaDay

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As lovely as Lisbon 🇵🇹 was, nothing beats home London 🇬🇧! Thanks to my LinkedIn colleagues, friends & connections for sharing + interacting with content, very much appreciated. We are thinking of making content on:- 🧠 Neurodiversity, dyslexia, ADHD & VAST. 🏢 Exploring positives in unlocking creativity. 💫 Challenging some stereotypes. 🐬 Sharing some personal stories. 🙋‍♂️ Would this be of interest? If so what would you like to be covered? Please let me know in the comments. Jo Appleton Liat B. Monica Varo Dean Fathers Peter Fenici Ann Critchell-Ward Kirstan Summers Stefano Francescon Matthew Syed Andrew Wise Andrew Vallance-Owen Catherine Haines Catherine Allen 📝 Catherine Wormington Spencer Wilcox Jonathan Bowen Naomi Chapelhow Pooja P. Emma Cowdray Emma Pellegrini Grace Thornton Janesh Mistry Noa Weinberg Christy Parzyszek Nigat Parveen Alex Maher Sophia Frost Nazia Shah Dr. Markus Scheerer Dr. André Stürzenbecher Martin Rigley OBE Martin van Eickels Dr Iain Campbell Miles Jervis-Denison Jeni Fagan Trevor Palmer Mark Fensom For those of you who may have missed the LinkedIn lives- 1️⃣ Lucas & I had a discussion about catalysing the communication of scientific content at congresses & the role of life sciences in doing so. https://lnkd.in/d_tNFiDf 2️⃣ Cormac & I had a discussion on what Gen Z sees as innovative content and touching on AI tools available to help people unlock their inner creative. https://lnkd.in/dKh6HWQV 🧠 💯% authentic human content - Gen AI 🤖 was not used in the creation of this post 🛑

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“Leveraging artificial intelligence and machine learning algorithms can also help companies uncover hidden patterns and trends in social data, enabling more precise targeting and strategy development.” Over at Frankly Pharma we caught up with Stuart Oldham from Meltwater to dig into social listening and the use of real-time conversation data in the pharma industry. We discussed: > The role of social listening for comms and marketing planning > How pharma companies can enhance their use and derive more value from social listening tools > Lessons learned from other industries > Potential limitations or challenges with social listening Come check it out > https://lnkd.in/g-iZ5sFm

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Watch the first episode of our cardiology series, where we explore the challenges and solutions related to capacity in cardiology. #cardiolodgy#capacity in the NHS# remote monitoring# improving services #digital innovation

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Each week I'll be highlighting one key area of SkyBlue Healthcare's insights capability 💪 to help signpost any colleagues who are planning how to optimise their situations. Being at the #BHBIA2024 conference a week ago reminded us all of the sheer power of connection 🤝 . So this week I would like to talk about interventions ⚡. What do we mean by interventions - any planned activity where cross-functional teams can influence decisions. These can be 1:1's, group workshops, diagnostic interviews, coaching meetings or a combination of curated techniques. SkyBlue's team is made up of highly experienced life sciences insights practitioners, most of them with client-side and consulting experience, bringing an impartial yet robust, rounded perspective 📸 to our client's issues and opportunities. As natural facilitators we will challenge your teams to improve their situations, whether in the primary, secondary or executional contexts. All workshops and other interventions are built bespoke to address your specific situation - no 🍪 cutters here! Our advice is free and we'd love to hear what's on your mind. Perhaps you're localising an incoming global brand plan, grappling with your omnichannel readiness, or reviewing alternative GTM capabilities for a launch - if you'd appreciate an outside-in, impartial perspective we're here. Where are the opportunities and challenges? Which areas might benefit from our insights focused expertise? Check out our unique and proven approach here: 👇 https://lnkd.in/evmTBDJf Thanks for reading and do remember to reach out for an initial chat! 👌 It's hello@skybluehealthcare.com!

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Take a look at the key CHC topics analysed in my bestselling signature report, New Paradigms for Consumer Healthcare 2023: https://lnkd.in/eivrJez2 To find out more or to order your copy, contact Melissa #CHC #consumerhealthcare #NewParadigms #competitiveintelligence

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An enlightening analysis on mastering executive profiling by Jamie Whyte and Adam Cox. Based on in-depth research benchmarking 100 CEOs across media and LinkedIn. Find the results and the framework for success at https://lnkd.in/eX8BUvpt.

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Here's an urgent call to action: It's 2024 and still, inclusive health research is lagging. Demand Diversity is stepping in to initiate a powerful change. Our first mission on our relaunch? Making health research more inclusive for the LGBTQIA+ community. Imagine a world where healthcare is shaped by diverse minds, harnessing the varied life experiences of us all. Let's boost our support for LGBTQIA+ inclusivity, not tomorrow, but today. Discover our top 5 strategies for LGBTQIA+ inclusive healthcare at https://lnkd.in/eRD-nuaT Enough of just talk. It's time to walk the walk. How will you champion diversity in your work today? #DemandDiversity #InclusiveResearch #ClinicalTrialDiversity

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Want to be inspired, read a few pages of our new book entitled, “My Dear, be a Happy Leader”.

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Managing your cardiovascular #health starts with recognizing risk factors, and 80% of major heart attack risk factors can be managed through lifestyle changes. ❤️ #TeamBayer believes in harnessing the power of technology to improve health outcomes and is proud to collaborate with Huma which has developed an AI-powered tool that assesses your risk for cardiovascular disease in the next decade. It offers insights that you can discuss with your doctor, inspiring healthier daily habits. This is part of our commitment to boosting healthcare efficiency by providing easy access to vital health information and assessments with #PrecisionHealth, enabling personalized, predictive care for better health outcomes. #HeartHealth #BayerInnovation

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Thoughts on this? >> 'Groundbreaking' gene therapy cured a baby of her deafness - Metro.co.uk >> Comment below! >>> lqventures.com #strategy #competitiveintelligence #marketing #biotech #pharmaceutical #healthcare #pharma #competitivemarketing

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The quest for your True North starts with a Challenge... 🧐 A brand or a portfolio may come across a series of months or years when it seems lost in the sea of competition and market. For a Marketer, the struggle gets real and intriguing when the Brand/Portfolio faces challenges while the routine deliverables become a priority. To navigate Brand challenges through the Ground Zero experience read the full article here: https://lnkd.in/dB337A2q #TheBrandGame #TheBrandMasters Workplace Dynamics Prashant Menon Dr. Priya Cholayil

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I just wanted to share the blog I recently posted on MedTech Views on the important topic of Supporting the wellbeing of healthcare professionals and its impact on patient outcomes and healthcare system sustainability. https://lnkd.in/e6QKQaNx

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