About
At LEK, I work towards revolutionising the Pharma…
Articles by Sule
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Scaling Up: Omnichannel Success in Pharma
Scaling Up: Omnichannel Success in Pharma
By Sule Pasin Hogburn
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Pharma’s Missed Opportunity: Maximizing the Impact of NBA
Pharma’s Missed Opportunity: Maximizing the Impact of NBA
By Sule Pasin Hogburn
Contributions
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How do you incorporate your vision statement into your marketing strategy?
Ensuring that your vision is deeply embedded in your marketing can be a challenging, particularly when your end customers—the users of your product—are not necessarily the ones making the purchasing decisions. I encountered this very situation in my own baby clothing business, where I discovered a fascinating dynamic. Initially, I assumed that my customers would be parents. However, after a few months, I realized that the majority of my buyers were actually gift givers who were typically friends or grandparents of the parents. This unexpected insight completely shifted my marketing approach and posed a significant challenge. This taught me the importance of understanding the full spectrum of individuals involved in purchase decision.
Activity
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A very proud week for the team as we open a new global HQ for GSK. Our goal to be one of the world’s healthiest workplaces is in sight. A massive…
A very proud week for the team as we open a new global HQ for GSK. Our goal to be one of the world’s healthiest workplaces is in sight. A massive…
Liked by Sule Pasin Hogburn
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Taking a summer breather is crucial. It provides an opportunity to reflect and recharge. In our daily hustle, we often neglect introspection, but…
Taking a summer breather is crucial. It provides an opportunity to reflect and recharge. In our daily hustle, we often neglect introspection, but…
Liked by Sule Pasin Hogburn
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Very excited to be part of this webinar, with Paul Simms and a group of absolutely amazing co-panelists, to discuss a topic that I am really…
Very excited to be part of this webinar, with Paul Simms and a group of absolutely amazing co-panelists, to discuss a topic that I am really…
Liked by Sule Pasin Hogburn
Experience & Education
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L.E.K. Consulting
View Sule’s full experience
See their title, tenure and more.
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Volunteer Experience
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Speaker
Business Process Management Conference Europe
- 1 month
Science and Technology
Speaker
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Speaker
Technology for Marketing
Science and Technology
Story of social data in healthcare: How to convert patient insights into actions
Publications
Courses
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Business Analysis Conference
IRM UK London
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Innovation and Creativity Micro MBA
Istanbul Business School
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Master Class: Continuous Discovery Habits by Teresa Torres
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Siebel Core Consultant Course
Oracle
Languages
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English
Native or bilingual proficiency
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Turkish
Native or bilingual proficiency
Recommendations received
11 people have recommended Sule
Join now to viewMore activity by Sule
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When I received an offer from GSK as a digital marketer, I was excited. Joining a major pharmaceutical company was a significant milestone for my…
When I received an offer from GSK as a digital marketer, I was excited. Joining a major pharmaceutical company was a significant milestone for my…
Liked by Sule Pasin Hogburn
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Come join our team! We are transforming Medical Affairs through AI, Data and improved customer experiences. https://lnkd.in/esYTqk6J
Come join our team! We are transforming Medical Affairs through AI, Data and improved customer experiences. https://lnkd.in/esYTqk6J
Liked by Sule Pasin Hogburn
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There are days like this when you wake up and have the chance to unleash the awesomest news upon the world! 🌞 : I am immensely grateful to The Black…
There are days like this when you wake up and have the chance to unleash the awesomest news upon the world! 🌞 : I am immensely grateful to The Black…
Liked by Sule Pasin Hogburn
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In 2003, I visited GSK House for the first time while working for GSK Turkey and the thought of one day being part of the team in Brentford was a…
In 2003, I visited GSK House for the first time while working for GSK Turkey and the thought of one day being part of the team in Brentford was a…
Liked by Sule Pasin Hogburn
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Thank you GBI Impact for the invitation to meet with leaders from the industry. Looking forward to it!
Thank you GBI Impact for the invitation to meet with leaders from the industry. Looking forward to it!
Liked by Sule Pasin Hogburn
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Having served the FS industry all my career it’s great to see and watch the great work we Wavestone do in Pharma.
Having served the FS industry all my career it’s great to see and watch the great work we Wavestone do in Pharma.
Liked by Sule Pasin Hogburn
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Social Touch buluşmalarında sezon finalini Oxford’da yaptık 😊 Londra, Dubai, Berlin ve Paris’teki 11 buluşmanın ardından, dün akşam da…
Social Touch buluşmalarında sezon finalini Oxford’da yaptık 😊 Londra, Dubai, Berlin ve Paris’teki 11 buluşmanın ardından, dün akşam da…
Liked by Sule Pasin Hogburn
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