Sudhanshu Saxena

Hear this read ROAR cause if you're not pitching this fierce - the next vendor walking in the door is 😳 "Forget the snooze-fest PowerPoint. Your pitch should be a rollercoaster ride with all the thrills—heroes (your stellar solution), villains (the client’s gnarly problems), and a grand finale where you ride off into the sunset with a signed contract. If your story doesn’t have them on the edge of their seats, you’re doing it wrong. Think less “corporate snoozefest,” more “binge-worthy Netflix drama.” Imagine this: Instead of droning on with bullet points that put everyone to sleep, you’re weaving a tale so compelling they can’t look away. Your solution is the knight in shining armor, the protagonist that swoops in to save the day. The client’s problems? They’re the fire-breathing dragons wreaking havoc on the kingdom. And your grand solution? It’s the epic showdown where you slay the dragon, save the kingdom, and win the client’s undying loyalty. Paint vivid pictures with your words. Make your prospect the star of the show, the one who bravely faces down their challenges with your product by their side. Every pitch should have a plot twist that keeps them hooked and a satisfying resolution that leaves them cheering for more. By the end of your tale, they should be practically begging to sign on the dotted line just to see how the story ends. Think of it this way: if your pitch was a TV show, would they binge it all night or switch to something more interesting after five minutes?" Shiv Gupta 🔥

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🚀 Thrilled to see IAB Southeast Asia and India establish such a crucial council, chaired by GrabAds Dave Yang🌟 Retail Media Networks (RMN) are a massive trend, yet many marketers and advertisers still find them puzzling. The more councils and trade bodies that decode and discuss RMNs, the better! 🗣️💡 🔍 The headline? Retail Media Networks are NOT just about "Retail" – they’re about media that precisely measures the impact of advertising on sales, brand affinity, and lift. 📈✨ RMNs offer rare full-funnel opportunities for advertisers, fueled by fresh, first-party data based on recency rather than just reach. 📅 In the not-so-distant future, most media will be "Retail Media" simply because it delivers results. 🎉 Kudos to IAB Southeast Asia and India and the new council! 🥂 #RMN #MediaThatWorks #Marketing #Advertising #FirstPartyData #FullFunnel 🔗 Grab + IAB Southeast Asia and India

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We're excited to share the key takeaways from our recent Meta Marketing Summit #Ecommerce edition, where we explored how AI, Reels, Creators and Messaging are fuelling growth for ecommerce brands.🚀🎯 Dive into this post to learn more.

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How about measuring your digital ad campaigns in a cookieless world? Flashtalking is a comprehensive suite for - measuring digital advertising campaigns - personalisation at scale across direct and programmatic buys - advanced BAV - creative management With cross channel / cross device tracking and advanced analytics FT is a valuable resource to advertisers looking to maximise the impact of their digital marketing efforts. Raghu Seelamsetty Georgia Brammer Neha Shekhawat Nikhil Kasegaonkar Laxmi Suri Chandu Naidu Karatam Shiva Manish K. #cookielessadvertising

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Since the beginning, CTV in its AVOD mode has been looking into new and different ways of showing ads to their audiences. Two promises are ESSENTIAL from CTV regarding users and advertisers: - Better audience targeting, which represents less ad waste and viewer "discomfort". - creative and non-invasive ads that match audiences. Now comes Disney+, in their Indian market AVOD with hoststar, introducing "Pause Ads". Take a look at this article with the details. #CTV #AVOD #DigitalMarketing #Streaming #AdTech https://lnkd.in/eyi48AUc

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Business Messaging using Whatsapp has truly evolved over the last 3 years to enable consumers to talk to businesses like they do with friends and family. From rich personalized experiences using Flows, Carousel Catalogs, Payments to innovation with Voice Calling for Businesses and now Meta AI, Whatsapp has truly emerged as a very powerful business tool. Customers are seeing high RoI when used in the right manner across the entire spectrum of the sales cycle from discovery to engagement, commerce, native purchases in-app to sophisticated customer service journeys. Read on for more insights. Sandhya Devanathan Ravi Garg Prache Agarwaal Aditi Mathur Rohant Shyam Rammohan Rishabh Khandelwal Rachit Jain Swati Mishra Rutuja Kagwade Ekta Agarwal Riddhika S. Prachi Dhamale Sai Gadkari Gaurav Agrawal Anshika Malviya Kirti Zadbuke Chand Ajmera Shreeya Roy Ambika Balasubramaniam Chetan Chadha Shalki C. Amit Shanawad Pooja Khanduja Ranjeet Malhotra Paras Arora Piyush Vaidya Animesh Baidya Biswas

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𝟮 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝘀 (𝗮𝗻𝗱 𝗼𝗻𝗲 𝗳𝗮𝗶𝗹𝗲𝗱 𝗵𝘆𝗽𝗼𝘁𝗵𝗲𝘀𝗶𝘀) 𝗳𝗼𝗿 𝗤𝗰𝗼𝗺𝗺 𝗮𝗱𝘀 We noticed geo and daypart targeting on qcomm ads portal and decided to experiment. 1. Geo targeting: Our sales in non-metro was underindexed compared to platform's sales as released in latest quarterly report. Hypothesis was that metro cities were consuming majority of (very optimized) ad spends and non-metros were not getting its due allocation. Team created a non-metro campaign with dedicated spends with lower CPM (assumption being competition for ad slots will be lower in non-metro as a function of other brands overinvesting in metros and usually poor availability in non-metro). Started scaling after 2 weeks. On an aggregate, performance was better than earlier single campaign. 2. Daypart targeting: More than 50% traffic on qcomm platform comes after 5 pm as per estimate. So, why not spend only during high traffic period if you can get more than 50% impression of full-day campaign at less than 50% cost? Started running campaigns for 8 hrs of high traffic (33% of the time) but got less than 15-20% impressions (compared to the full day campaign). Our interpretation was since competition was aggressive throughout the day with high spends, ad algo will find it easier to consume a higher budget with broader targeting (without constraints of daypart), then go on to consume daypart filtered campaign budgets. Daypart campaign might get optimised after a couple of weeks but revenue loss on high-growth, high-profit channel was not something we could afford. Back to full day campaigns. If you are part of the team running performance ads, do share your experiments and learnings. (Inspired by generous knowledge sharing by Arindam Paul)

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It's always inspiring to see which brands are leading the charge in the digital advertising space. The blend of quick commerce, gaming, and fashion highlights the diverse interests of the Indian audience. 🚀📊 How do you think these trends will evolve in the coming months? #DigitalMarketing #YouTubeAdvertising #BrandSuccess

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We are almost ready to 𝗱𝗲-𝗱𝘂𝗽𝗲 you. Today, we released the most viewed brands on #YouTube for 'Week 29'. But that's not all. We also happen to know the Top Viewed Brands on YouTube in the 1 hour. And of course we were not going to stop at just the YouTube; so we’ve got it for #Meta, #Linear, and other #VOD platforms too! It's #2024, we just couldn't let you use #Sainsbury to calculate your incrementality anymore, that is why we built #𝗦𝗬𝗡𝗖Pulse, your 𝘀𝗶𝗻𝗴𝗹𝗲 𝘀𝗼𝘂𝗿𝗰𝗲, 𝗱𝗲-𝗱𝘂𝗽𝗹𝗶𝗰𝗮𝘁𝗲𝗱 𝗰𝗿𝗼𝘀𝘀 𝗺𝗲𝗱𝗶𝗮 𝗮𝗱-𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗻𝗲𝘀𝘀 𝗺𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗮𝘂𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Stay tuned for more updates! Zepto Blinkit Nykaa Myntra AJIO.com Upstox Rapido OPPO India Country Delight bigbasket.com ZEE5 Flipkart

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𝐑𝐨𝐥𝐞 𝐨𝐟 𝐒𝐒𝐏𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐑𝐓𝐁 𝐄𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦 The digital advertising landscape continues to evolve at breakneck speed. At the heart of this evolution is the Real-Time Bidding (RTB) ecosystem, which relies heavily on Supply Side Platforms (SSPs) to connect publishers with demand sources. By 2025, the RTB market is projected to reach a staggering $23.4 billion, up from $12.4 billion in 2022. SSPs will play a critical role in this growth, enabling publishers to maximize their ad revenue and streamline their inventory management. According to recent estimates, SSPs will account for over 70% of total RTB spend by 2025, up from 55% in 2022. This surge is driven by the increasing adoption of header bidding, which allows publishers to simultaneously offer inventory to multiple demand sources. By leveraging SSPs, publishers can tap into a vast network of demand sources, resulting in higher fill rates and eCPMs. In fact, a recent study found that publishers using SSPs saw a 30% increase in ad revenue compared to those relying solely on traditional ad servers. As the RTB ecosystem continues to mature, SSPs will be instrumental in driving innovation and efficiency. With their ability to provide real-time data and insights, SSPs will empower publishers to make data-driven decisions and optimize their ad strategies. By 2025, we can expect to see even more sophisticated SSP capabilities, including advanced forecasting and yield optimization tools. As the digital advertising landscape continues to shift, one thing is clear: SSPs will remain a vital component of the RTB ecosystem, driving growth and innovation for publishers and advertisers alike. #SSP #DSP #programmaticmarketing #adtech #marketing #digitalmarketing

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🎙️ 𝐄𝐯𝐞𝐫 𝐰𝐨𝐧𝐝𝐞𝐫 𝐢𝐟 𝐭𝐡𝐞𝐫𝐞'𝐬 𝐦𝐨𝐫𝐞 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧 𝐟𝐫𝐨𝐦 𝐬𝐩𝐨𝐫𝐭𝐬 𝐭𝐡𝐚𝐧 𝐣𝐮𝐬𝐭 𝐭𝐡𝐞 𝐟𝐢𝐧𝐚𝐥 𝐬𝐜𝐨𝐫𝐞? On the Venturis Stories Podcast, I (Palash Somani) dove deep with Gaurav Vaid and Arjun Ghatak to unlock the powerful lessons from India's historic T20 World Cup win and translate them into actionable strategies for YOU to level up your product management game! 🏏🌟 My non-traditional journey to Director of Product at Dream11 (civil engineer > finance > subscriptions > product!) is living proof that 𝐩𝐚𝐬𝐬𝐢𝐨𝐧 𝐚𝐧𝐝 𝐡𝐮𝐬𝐭𝐥𝐞 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐮𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐠𝐚𝐦𝐞 𝐜𝐡𝐚𝐧𝐠𝐞𝐫𝐬. 💪🚀 Here's a 𝐬𝐧𝐞𝐚𝐤 𝐩𝐞𝐞𝐤 of what we discussed: ↳  𝐓𝐚𝐥𝐞𝐧𝐭 𝐯𝐬. 𝐇𝐮𝐬𝐭𝐥𝐞: Growth mindset trumps having a traditional background.🧠 ↳  𝐃𝐚𝐭𝐚 + 𝐕𝐢𝐬𝐢𝐨𝐧 + “𝐢𝐫𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐛𝐞𝐥𝐢𝐞𝐟” = 𝐆𝐫𝐨𝐰𝐭𝐡. Balance data with a touch of "irrational belief" to spark innovation. 📊✨ ↳  𝐅𝐨𝐜𝐮𝐬 & 𝐍𝐨𝐫𝐭𝐡 𝐒𝐭𝐚𝐫: Instead of “what” to build, focus on “why” - the desired outcome. 🎯 ↳  𝐀𝐝𝐚𝐩𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐢𝐬 𝐊𝐢𝐧𝐠: Be the ultimate all-rounder, just like a cricketer! Learn to shift gears and conquer any challenge. 🏆 ↳  𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐃𝐫𝐞𝐚𝐦 𝐓𝐞𝐚𝐦: India's World Cup win reveals the secrets to a high-performing product team (shared purpose, trust, and celebrating wins are key!). 🌟🤝🎉 ↳  𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 & 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐀𝐈: How AI will transform the product landscape and the two paths for product managers. 🤖🚀 Huge thanks to Gaurav and Arjun for having me on the Venturis Stories Podcast! Ready to become a product management champion? Listen to the full conversation here: 🔗 YouTube: https://lnkd.in/gd_FYFra 🔗 Spotify: https://lnkd.in/gse-yVQq 🔗 Apple: https://lnkd.in/ga3vS4zA Let me know in the comments what resonated most with you! 🗨️ #productmanagement #growthmindset #dream11 #cricket #generativeAI #careerdevelopment ------------------------------------------------------------------- Enjoying my content? 👍 Like and ♻️ repost if your network will find it useful! 🔔 Every Mon-Fri at 10:30 AM I talk about Product, AI and Growth Mindset. Follow to 10x your growth. 📆🕥🚀

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One of the foremost surfaces where we can see the transformative possibilities of #AI is the potential to redefine marketing, providing scale and precision at entirely new levels.  Engaging with leaders at #GoogleMarketingLive in #Udaipur recently, I was deeply encouraged to see the commitment and energy with which organizations across #India are preparing to embrace this potential. At Google, we are bringing our bold and responsible approach to AI, built on strong partnerships, to enable India’s businesses to use these opportunities and unlock impact. Holding safety, privacy, and security paramount, #Google AI aims to revolutionize online experiences for everyone. Beyond the search box, visual search features like #CircleToSearch and Lens #AskWithVideo are unlocking new pools of commercial intent, creating unprecedented ways for businesses to connect with customers. Such immersive online experiences can be game-changers for businesses, driving higher quality leads, accelerating conversions, and opening up exciting new avenues for engagement.  And #GenerativeAI tools can empower creators by enriching content, helping drive viewers and increasing ROI for advertisers. As AI-powered media, hyper-personalization, and data-driven insights shape customer journeys in unprecedented ways, AI can transform the relationships people enjoy with businesses for the better. The marriage of India's creativity with AI's possibilities is a catalyst for extraordinary progress. And the country’s exceptional talent and zeal for innovation leaves little doubt that India can lead the world in this next chapter of AI-led #digital transformation. I am incredibly excited to see this future unfold, and explore how we can all build it together.

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Next step evolution in AI models (LLM), making 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝘀𝘁𝗮𝗰𝗸 𝗺𝗼𝗿𝗲 𝗶𝗻𝘁𝘂𝗶𝘁𝗶𝘃𝗲 𝘄𝗶𝘁𝗵 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗶𝗻𝗽𝘂𝘁𝘀. Imagine writing a few words detailing your TG, and your campaign setup with all audience cuts (demo, geo, psych..) is ready for review, deployment under a few mins. Updates on X (Twitter) and Google, rest to follow the pack soon. Eventually, we’re navigating faster to a place where 𝙙𝙚𝙚𝙥𝙚𝙧 𝙪𝙣𝙙𝙚𝙧𝙨𝙩𝙖𝙣𝙙𝙞𝙣𝙜 𝙤𝙛 𝙘𝙤𝙣𝙨𝙪𝙢𝙚𝙧𝙨, 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙘𝙤𝙣𝙩𝙚𝙭𝙩 >> 𝘼𝙙 𝙩𝙤𝙤𝙡𝙨 𝙚𝙭𝙥𝙚𝙧𝙩𝙞𝙨𝙚 (𝙬𝙞𝙡𝙡 𝙗𝙚 𝙧𝙚𝙙𝙪𝙣𝙙𝙖𝙣𝙩) And whilst this always held true x-senior levels. In my view, implications (inc. downsizing) will be far more for the entry level DM roles (1-5yrs). To my fellow digital marketers, focus on building your long-term moat in the world of exponential rate of AI devs. stay curious, stay updated! #conversationalAI #digitalmarketing

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Looking to connect your brand with publishers across all formats and devices? Look no further than our holistic programmatic ecosystem. Our powerful RTB logistical infrastructure connects DSPs, Advertisers, SSPs, Publishers, and App Developers in an alluring digital ecosystem. With our breakthrough technology, we team historical user data and artificial intelligence to achieve performance goals. Our advanced machine learning and business knowledge allow us to create custom solutions to meet every unique requirement of our clients. Plus, our innovational multi-device video technology allows you to reach your audience across CTV, Apps, Desktop and Mobile Web. Join our premium, all-inclusive, brand-safe marketplace today and take your advertising to the next level. #PROGRAMMATIC #realtimebidding #digitaladvertising #adtech #mediabuying #RTB #programmaticmarketing #automatedmarketing #advertisingtechnology #datadrivenmarketing

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Nick and I caught up a while back to reflect on the incredible journey that InMobi and Microsoft Advertising began together in 2020. What was then only India has since grown to 75 countries, including the Middle East, Southeast Asia and Africa. In the past year, particularly, we have witnessed tectonic shifts in the advertising landscape with the rise of #GenAI. But here’s how we are planning to continue growing and embracing all that is coming our way in this new era: https://lnkd.in/gyJv2ruw #GenAI #Advertising #inmobi #msftads

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A staggering 600 million Indian consumers spend their time on the open internet, which includes gaming, news, blogs, and streaming platforms to name a few. Yet only 15% of India’s advertising spend targets this space. This is a vast untapped opportunity for audience engagement! In stark contrast, walled gardens, dominated by tech giants like Google, YouTube, Facebook, and Instagram, operate as closed ecosystems with full control over content, media, and ad technology. As consumer digital preferences become increasingly diverse, we are seeing the programmatic landscape adapt to advertiser demand for greater agility and measurement capability - demands which reflect the need for more open and accountable advertising ecosystems. The Trade Desk has just released a new report sharing the perspectives of 8 leading advertising experts in India, championing audience-led programmatic as a game-changer, urging brands to pivot and unlock the untapped potential on the open internet. 🇮🇳 Check out the article in Storyboard18 for more report insights via the link in comments. 

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The latest report on programmatic digital out-of-home (pDOOH) in India highlights several key trends and insights 1)Growth of pDOOH: Programmatic DOOH is at a nascent stage in India, but it is expected to significantly grow by 2025, with a current share of around 6% in the overall DOOH pie. 2)DOOH Market Size: The DOOH market in India is expected to reach $1 billion by 2024. 3)Benefits of pDOOH: Industry experts emphasize the benefits of pDOOH, including targeted advertising, flexibility, real-time metrics, and automation, which make it an attractive medium for advertisers. 4)DOOH Screens: The number of DOOH screens in India has grown significantly, from 26,000+ in 2020 to 90,000+ in 2022, with an expected doubling in 2023. This growth is driven by the increasing adoption of digital displays across various formats, including place-based and destination DOOH. 5)Challenges: Despite the growth, there are challenges in the pDOOH ecosystem, including the need for better connectivity, data, and technology to support the ecosystem. 6)Future Trends: Emerging technologies like artificial intelligence (AI) and machine learning (ML), programmatic advertising, interactive displays, location-based advertising, and mobile integration are expected to further drive the growth of DOOH advertising in India. 7)DOOH Penetration: The penetration of DOOH in India is expected to increase, with a projected value of $3.6 billion by 2028, growing at a Compound Annual Growth Rate (CAGR) of 14%. These trends and insights indicate that pDOOH is poised for significant growth in India, driven by advancements in technology and the increasing adoption of digital displays across various formats.

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