Shashank Nigam ✈

OFFICIAL RELEASE: Nov 1, 2016

There is an exceptional breed of airlines that continue to win in their markets because they dare to think differently. They dare to challenge the conventional wisdom and industry norms. Some proactively borrow concepts from consumer industries; some choose to put customers at the heart of their business; some choose to empower their staff to lead the brand. Yet, they all aim to create an experience that the customers will appreciate, pay for and share about… Show more

OFFICIAL RELEASE: Nov 1, 2016

There is an exceptional breed of airlines that continue to win in their markets because they dare to think differently. They dare to challenge the conventional wisdom and industry norms. Some proactively borrow concepts from consumer industries; some choose to put customers at the heart of their business; some choose to empower their staff to lead the brand. Yet, they all aim to create an experience that the customers will appreciate, pay for and share about - in their own different ways. SOAR sets a new direction on and a new attitude towards airline marketing by featuring eight airline brands that delight customers and inspire employees in a remarkable manner. Show less

Social network technologies such as Facebook and Twitter can help airports reach their customers. This article discusses how airports can use social media, not only to gain insights on customer needs and offer better customer service, but also to optimize non-aeronautical revenue strategies. Airport executives should consider building a sustainable social media strategy that achieves key business goals. The critical focus areas for this strategy should be customer insight, customer value… Show more

Social network technologies such as Facebook and Twitter can help airports reach their customers. This article discusses how airports can use social media, not only to gain insights on customer needs and offer better customer service, but also to optimize non-aeronautical revenue strategies. Airport executives should consider building a sustainable social media strategy that achieves key business goals. The critical focus areas for this strategy should be customer insight, customer value creation and customer retention. Executives should extend beyond broadcasting static information through social media and instead attempt to create a lasting, interactive and real-time experience for their customers. Early adopters of social media have gained customer interest ... Show less