“The only way I can describe Sarah is a firecracker. She's a big ball of energy in the creative department, bringing her enthusiasm and creative smarts to every project, big and small, while effortlessly leading a team of creatives behind her. It's a total joy to learn from her, work with her and listen to the vast array of thinking noises she makes when she's building a deck. A true pink-haired icon, who's going to rule the world one day. Oh and also, if you ever need a Tiktok reference for your project, she's ya girl. Obviously.”
About
Activity
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The stories The Wall Street Journal covers are not just for those in business but for everybody. "It's Your Business" for The Journal from Mother.
The stories The Wall Street Journal covers are not just for those in business but for everybody. "It's Your Business" for The Journal from Mother.
Liked by Sarah Lefkowith
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The results are in 🥁🥁✏️✏️ Happy to say I secured a Yellow pencil for my Bumble campaign with Millie Hindle & Neva Lilljequist, “10 years of making…
The results are in 🥁🥁✏️✏️ Happy to say I secured a Yellow pencil for my Bumble campaign with Millie Hindle & Neva Lilljequist, “10 years of making…
Liked by Sarah Lefkowith
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Thanks for sharing Good Ads Matter ❤️❤️❤️
Thanks for sharing Good Ads Matter ❤️❤️❤️
Liked by Sarah Lefkowith
Experience & Education
Volunteer Experience
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Instructor
JOLT Academy
I've taught a course on Unconventional Copywriting and how "the concept" is evolving.
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Workshop Instructor
Creativity Works
- 1 month
I co-ran a workshop on copywriting and art direction craft for a group of young people with non-traditional backgrounds looking to break into the ad industry.
Honors & Awards
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Cannes Lions - 1x Bronze and 8 Shortlists
Cannes Lions
Awarded for Dove's "10 vs 10" and Dove's "#FaceOf10" campaigns.
10 vs 10: 1x Bronze in Print and Publishing (Corporate Purpose & Social Responsibility), 2x shortlists in Film (Online Film: Consumer Goods, Corporate Purpose & Social Responsibility), 1x shortlist in Outdoor (Corporate Purpose & Social Responsibility), and 1x shortlist in Print and Publishing (Social Behaviour & Cultural Insight)
#FaceOf10: 2x shortlists in Social and Influencer (Creator, Influencer and Celebrity…Awarded for Dove's "10 vs 10" and Dove's "#FaceOf10" campaigns.
10 vs 10: 1x Bronze in Print and Publishing (Corporate Purpose & Social Responsibility), 2x shortlists in Film (Online Film: Consumer Goods, Corporate Purpose & Social Responsibility), 1x shortlist in Outdoor (Corporate Purpose & Social Responsibility), and 1x shortlist in Print and Publishing (Social Behaviour & Cultural Insight)
#FaceOf10: 2x shortlists in Social and Influencer (Creator, Influencer and Celebrity Partnerships, Social Purpose) and 1x shortlist in Health and Wellness (Brand-Led Education & Awareness) -
D&AD New Blood: Jury President (Bumble)
D&AD
I’m honoured to be a Jury President at this year’s New Blood Awards, recognising creative excellence and promise via judging emerging talent’s responses to real client briefs.
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Clio Awards Judge - Film Craft (Music & Sound Design)
The Clio Awards
I'm honoured to be part of the Clio Awards jury for 2024, judging entries from around the world in the Film Craft (Music & Sound Design) categories.
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Channel 4 Diversity in Advertising Competition: Shortlist
Channel 4
Shortlisted in Channel 4's annual competition around creating better representation in advertising as a whole, alongside our client Moonpig.
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Next Creative Leaders - Judge
The One Club for Creativity
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D&AD x Creative Equals: Creative Comeback Programme, Speaker & Ongoing Mentor
D&AD
D&AD and Creative Equal’s Creative Comeback UK programme sets the standard for global talent regeneration. It’s open to non-binary and gender non-conforming people from across the UK who've previously worked as a creative in the advertising, marketing and design industry, and provides bridges back into employment.
I was one of several Jury members asked to provide insight into the year’s winning work, any trends emerging in the industry, and what the future of advertising looks like in…D&AD and Creative Equal’s Creative Comeback UK programme sets the standard for global talent regeneration. It’s open to non-binary and gender non-conforming people from across the UK who've previously worked as a creative in the advertising, marketing and design industry, and provides bridges back into employment.
I was one of several Jury members asked to provide insight into the year’s winning work, any trends emerging in the industry, and what the future of advertising looks like in 2022. -
D&AD Judge - Integrated Category
D&AD
I'm honoured to be part of the D&AD Jury in 2022, judging the best Integrated campaigns from around the globe.
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Next Creative Leaders - Regional Winner (Europe)
The One Club for Creativity and the 3% Movement
Developed collaboratively by The One Club for Creativity and The 3% Movement, Next Creative Leaders identifies, celebrates and gives a global platform to talented women and non-binary creatives who are making their mark on the world with both game changing work and a unique point of view on creative leadership that is changing the industry for the better.
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Channel 4 Diversity in Advertising Competition: Highly Commended
Channel 4
Runner up in Channel 4's annual competition around creating better representation in advertising as a whole, alongside our client Eve Sleep.
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One Show Fusion Pencil
The One Club for Creativity
Winner of the inaugural Fusion Pencil at the One Show, a special award for great work that includes underrepresented groups both behind the scenes and in the creative work itself.
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D&AD New Blood Judge
D&AD
Jury member on the Burger King Copywriting brief for D&AD New Blood 2021
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Best Representation of Diversity and Inclusivity in a Campaign
The Drum Social Purpose Awards
For our We Are Undefeatable campaign for 15 of the UK's leading charities, led by Age UK
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Best Campaign of 2019 & Best Content Campaign
Leaders In Sport Awards
For This Girl Can 2020 and Join the Movement, respectively.
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Creative Circle - Bronze
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Bronze in Best Film for Positive Change for our campaign for 15 leading health charities and Sport England, We are Undefeatable
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D&AD - Wood Pencil
D&AD
Wood Pencil in Integrated: Established Campaigns
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Cannes Lions - Bronze and Shortlist
Cannes Lions
Awarded for the UEFA "Together #WePlayStrong" Campaign in the Multi-Platform Social Category
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Campaign Magazine and Creative Equals Future Creative Leaders List
Campaign Magazine and Creative Equals
I'm one of thirty talented women in the UK who've been included in a list of future creative leaders. An esteemed panel of judges "cherry-picked creatives with a standout body of work" out of 170 brilliant nominees. More info here: https://www.campaignlive.co.uk/article/creativitys-female-future-meet-next-generation-women-redefining-creativity/1462313
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LIA Bronze
London International Awards
Awarded for UEFA
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Campaign Marketing New Thinking Awards - Best Live Brand Experience
Campaign Marketing New Thinking Awards
Awarded for easyJet Doors concept, a social/experiential vehicle supporting the #WhyNot brand campaign.
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Campaign Marketing New Thinking Awards - Targeting Excellence
Campaign Marketing New Thinking Awards
For This Girl Can's Reverse-Targeting through Spotify (a channel first).
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Kinsale Shark Awards - Silver in Film Craft
Kinsale Shark Awards
Awarded for the TV/Hero film for the UEFA "Together #WePlayStrong" campaign
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Cannes Lions - Silver, Bronze, and Four Shortlists
Cannes Lions
This Girl Can - Phenomenal Women picked up a Silver in Outdoor and a Bronze in Health and Wellness, as well as making the shortlist for Creative Effectiveness, Integrated Campaigns, and two additional health categories.
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Cannes Lions - Young Creative Academy
Cannes Lions
I'm one of 35 creatives under the age of 30 selected to be part of the academy.
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SXSW Panel Picker - Speaker Shortlist
SXSW
Shortlisted to speak at SXSW 2017 on the topic of online credibility, selected from over 13,000 entires.
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Women of the Future Awards - Media Shortlist
Women of the Future
Tash and I have made the Media shortlist in the 2016 Women of the Future awards.
The Women of the Future Awards, now in their 11th year, recognise the inspirational young female stars of today and tomorrow. They are open to women aged 35 or under and celebrate talent across categories including business, culture, media, technology and more. -
BIMA Hot 100 2016 - Rising Stars Category
BIMA
The BIMA 100 were chosen from public nominations by a selection panel of industry experts chaired by Lawrence Weber, Managing Partner Innovation at Karmarama and member of the BIMA Executive board with special responsibility for the Hot 100 initiative. Tash and I were selected as part of the "Rising Stars" category.
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Nominated - Best in Travel and Tourism
The Shorty Awards
For easyJet's #TimeFlies campaign. Winners announced in April 2016.
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Highly Commended in Most Innovative or Creative Use of Content and Best Integrated Cross-Channel Cross-Media Campaign Categories
The Drum Content Awards
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Shortlisted in Best Experiential Campaign of the Year Category
Shots Awards 2015
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Winner in Experiential - Innovation Category
The Drum Dream Awards
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High Commended (Runner Up) in Communications, Content Marketing, and Creative Technology Categories
Brand Republic Digital Awards
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Cannes Young Lions - Cyber Shortlist (UK)
Cannes Young Lions
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Chime Innovation Award
CHIME Corporation
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Finalist in "Most Creative Use of Technology" and Finalist in "Multi-Platform Campaign" Categories
Shorty Awards
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Creative Showcase Award - Second Place
IAB (Internet Advertising Bureau)
Recommendations received
4 people have recommended Sarah
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