Sam Wright

The purpose of this article is to demonstrate that it is both worthwhile and simple to report on revenue and conversions from a guest blogging campaign. In our experience, many content marketers shy away from these figures for two main reasons. The first is the volumes are usually very low, as a direct sale resulting from one of these pieces can be much scarcer than from other channels such as paid or organic search. The second is that this may distract from the primary focus of the campaign… Show more

The purpose of this article is to demonstrate that it is both worthwhile and simple to report on revenue and conversions from a guest blogging campaign. In our experience, many content marketers shy away from these figures for two main reasons. The first is the volumes are usually very low, as a direct sale resulting from one of these pieces can be much scarcer than from other channels such as paid or organic search. The second is that this may distract from the primary focus of the campaign, which could be to raise a brand’s profile or generate valuable links for SEO.

The latter is a fair point, although in our opinion, it’s used too often as an excuse to not examine the effectiveness of a campaign in enough depth. Instead, even if sales volumes are low, there is much to be learned from assessing the overall impact of your guest blogging work. Show less

When done correctly, a content hub will capture a significant volume of traffic. And that’s what most online businesses want, right? This in-depth article details the steps and processes needed to deliver a content hub strategy.

For most businesses, blogs are part of the online furniture - every office is expected to have one. Occasionally though, their value may be called into doubt, whether it's by a client or your sales director or marketing manager. The purpose of this article is to help you not only answer these questions with some confidence, but also demonstrate the hidden value of this type of content in an online sales environment.

PR can be hard, there’s no doubt about it. Gaining quality coverage is a struggle, especially when your business hasn’t got the funds to invest in huge campaigns or eye-catching stunts. That said, there are still plenty of effective ways to give your brand exposure – not least making use of statistics and information that you already have to hand.

The relationship between copy and design has been covered many times on Smashing Magazine. Working in a content-focused industry, we need to keep this issue pretty close to heart; creating great copy is pointless if it is visually uninspiring or unreadable. Likewise, if the content doesn’t deliver, then even the most attractive page won’t hold the reader’s attention.