Saief Tissaoui

15 New SEO Tips That You Haven't Seen Before . (You will need to Google/ AI some of this) 1. Optimise pages for information scent. 2. Delete your introductions and conclusions and you'll almost immediately improve your content. 3. Aim to Satisfice. Stop thinking about being the most helpful page. Start thinking about being good enough. Being the most helpful is subjective. Aiming to be good enough is productive. 4. Optimise sites in 3 stages. First, test your strategy. Second, scale or dial back. Third, optimise further. 5. Information gain: SEOs are banding this concept around. You need to understand and optimise for information gain rate, not information gain. Unique content does not = more information. 6. AI is the future of content writing for search. But not how most are using it. If its too easy, you're doing it wrong. Keep sending content back to AI to improve it. 7. Always be thinking...are we making things easier for our search users. 8. Always be thinking...are we making things easier for search engines. 9. Traffic is vanity. Profit is sanity. Don't optimise sites for traffic gain, unless you can link it to revenue. 10. Off-page SEO does not mean links. You have to think about brand. Links are part of this, but it's a bigger concept. 11. Short sentences are an SEOs best friend. 12. Content is not king. Clarity is. 13. The SERPs are your best friend. Study them with SEO tools. All the answers are there. 14. Learn to spot patterns. This is hugely important for SEO. Better pattern analysis and recognition will lead to better SEO. 15. Learn from the trenches...not the gurus. There are people selling books and courses, based on things they are seeing on YouTube, not reality.

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Most PPC Experts overcomplicate Google Ads. They focus on unnecessarily complex advanced strategies... But in fact, you just need to do the fundamentals really well: 1: Make sure you have an irresistible offer (just sell stuff people actually want). 2: Set up crystal-clear conversion tracking to measure as much as relevant data as possible. 3: Define clear goals and KPIs so you are aligned with your clients. 4: Set up and effective campaign structure (find the perfect balance between consolidation and segmentation). 5: Target the right people (with keywords or by adding signals for AI-based targeting). 6: Create compelling creatives that drive clicks AND conversions. 7: Use the right bid strategy to reach your goals, and manage your budget efficiently. 8: Create a conversion-optimized landing page to turn visitors into customers. That's all, really. Do these things well, and it's gonna be very hard to NOT succeed. But don't skip any steps — don't even think about advanced strategies and tactics before you nail the fundamentals. Stay focused and don't get shiny object syndrome. ♻️ Repost if you found any value in this. ✍🏾 What's your position? Let me know! ↓ If you enjoy these small pieces of advice, consider subscribing to my weekly newsletter. I share practical Google Ads tips to help you scale your accounts. → Join 19.000+ PPC experts here: https://bit.ly/ppcedge2

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Limited PPC Budget? If you have a limited PPC budget, you might want to allocate it to the products with the highest profit margin. A good way to do this is by visiting the Products section in Campaign Manager. You can see which products have the highest ROAS and Conversion Rate, so you can make decisions on where to allocate a limited budget to portfolios associated with products that are not performing very well. Let's Connect!

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Advice for international PPC specialists: Practice presenting your work as much as you practice doing the work itself Clear writing, clear speaking, no grammatical mistakes and a decent webcam, wifi and microphone setup REALLY matter Many hiring and salary decisions probably hinge on these factors at least as much as your PPC skills I know it's tough (I was born and raised outside of North America too) but there's no bigger turn-off for employers or clients than bad presentation skills

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3 simple optimizations B2B SaaS companies selling to enterprise and mid-market can make to improve Google Ads conversions: 1️⃣ Use phrase and exact keyword match types, not broad match  Broad match means your ads can show when searchers use related keywords. It provides the widest reach of any keyword match type, but the least relevance. Broad match keyword matching can get out of hand very quickly. You can find yourself spending a lot of money on keywords that have nothing to do with your product. Using phrase and exact match ensures you’re advertising on relevant keywords and reaching the right buyers. 2️⃣ Cut mobile targeting  Most enterprise and mid-market buyers do not request demos on their phones. And yet a lot of ad accounts have a big part of their budget targeting mobile devices. Double-check your Google Analytics account to confirm this is true for your business. But this has been consistent across all the clients we work with. 3️⃣ Start with manual bidding on keywords  The idea of having Google optimize for more conversions sounds great. But the problem is that they optimize for quantity, not quality. So if you're not getting qualified conversions to start, Google will continue to optimize your account for more bad leads. I wouldn’t recommend optimizing for conversions until you’ve collected enough data and are seeing qualified conversions. What am I missing? Let me know in the comments. 👇 #b2bmarketing #demandgeneration #startup  

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🟠 Execution vs Consultancy (vs Tasks) Since I freelance, several businesses reached out for their business SEO. Whilst most of them are looking for a consultant to help with their organic traffic growth, some follow a different approach. They have an agenda in mind, which is often: - Build links - Optimise their website/pages - Technical SEO - Create content Specific task-based agendas, and with something in common: They don't have relevant expertise in-house. They look to hire someone with relevant expertise to execute the work they *think* they need. This has never worked with me. Mostly because their tasks lacked strategy, looking for either a relatively quick solution or a plan that was not correct (in my humble opinion, ofc). I'm lucky enough to be able to refuse these "tasks", but I'd like to have the opinion of others.

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9 ways to get valuable keywords (without any tools) During kw research, we have to find those kws That people actually search. For which, we need to think from the customer's point of view. we need to know customer's real queries. And of course, it can done better in a manual way. Yes, tools can help us But, it shouldn't depend on. Did I miss anything? Please, let me know. Is this helpful? Like + Comment. P.S. If you need any help related to SEO or business simply send a dm.

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Google ads isn't complicated. We complicate it with wrong practices. This list is one such example if we just stick to the basics and make changes from there, you are going to get really good results. #googleads

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I'm glad Google Ad reps, Googles 'optimisation score' and Auto Applied recommendations don't work..... It means Google Ad experts, agencies, freelancers and in-house team members still get to work in the industry and keep their jobs! I've heard of some absolute horror stories when it comes to Google reps and we (and our clients) have experienced our fair share of poor advice and optimisation tips from 'reps' that often have no experience and are just reading some cookie cutter training or script they have been given What are your thoughts on reps, optimisation score and auto applied recommendations? Great post btw Miles McNair 👏 #googleads #ppc #googleadvertising #ppc #payperclick

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Why most Google Ads accounts fail (use this to diagnose your campaigns): Scaling Google Ads is hard. It relies on the following 7 pillars: 1. Clear conversion tracking 2. Defined goals and KPIs 3. Effective campaign structure 4. Precise targeting 5. Compelling creatives 6. Proper bid & budget management 7. High-converting landing pages Nail them all, and you'll scale. Miss one, and you'll fail: • No clear tracking = "Blind" (no useful data) • No goals & KPIs = "Aimless" (no target) • Bad structure = "Fragmented" • Bad targeting = "Inaccurate" (wrong ppl) • Poor creatives = "Unremarkable" • No bid/budget strategy = "Inefficient" • Poor landing page = "Leak" Last but not least, here's an example I created to ensure a Google Ads account succeeds: 1/ Lay the foundation for success with crystal clear conversion tracking (& data input). 2/ Define clear goals and KPIs so you can measure (and report on) success. 3/ Set up a campaign structure that enables the Smart Bidding algorithm to reach your ideal customers. 4/ Target your ideal customers with keywords and automated targeting options. 5/ Create ads that generate clicks and resonate with your target audience. 6/ Find ways to let the Smart Bidding algorithm work for you, instead of against (with the right bid strategies). 7/ Convert visitors into buyers with a conversion-optimized landing page. Use this model to find out where your campaigns are lacking. Nail all 7 pillars are you will have success with Google Ads! --- ♻️ Too many people struggle with Google Ads. Help them by sharing this! 🔥 p.s. in Monday's issue of The PPC Edge, I'll break down each pillar into actionable steps. Consider this your road to PPC Mastery. Want me to send it to you? Subscribe and join 17.600+ PPCers here: https://lnkd.in/er-pXEcj

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How to Use Google My Business Posts to Get More Customers 1- Use the right image size The full image is only visible when a user clicks on the post. To get the best results make sure the key sales message is visible in the thumbnail. 2- Post unique content Another thing to keep in mind is that Google has recently started classifying GBP Posts that feature duplicate photos, videos and logos as spam . Each GMB post must be unique. 3- How often should you post? There are no set rules when it comes to how little or often you should post but it is important to always be delivering value to the end-user. 4- UTM tag It is also a good idea to UTM tag your posts so you can track the results of your efforts in Google analytics. Want more online marketing tips? 📈 Follow me for one Quality post daily! 👍📲 P.S. If you are looking to hire an SEO expert for your business, Book a FREE 30-minute intro call with me. 📞📆

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Google March Core Update and SEO After reviewing numerous sites affected by the March Core Google Update 2024, here are some of my observations: 1. Sites previously hit by the September Helpful Content Update have not shown any signs of recovery. These sites are experiencing significant fluctuations in rankings, which appear to be exponential rather than linear. This is concerning from both a business and revenue perspective. 2. Google is prioritizing domains that demonstrate expertise in core topics related to their line of products or services. This emphasis on topical authority and EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) underscores the importance of branding. Investing in branding should be a recurring long-term strategy to strengthen SEO efforts. 3. Relationship signals within content are crucial. This includes internal and external links, social media presence, reviews, affiliate partnerships, and forum engagement. Diversification should be approached cautiously, as spreading too thin can dilute authority. 4. Implement schema markup wherever applicable to help Google understand the most helpful content for users. 5. Churning content on a regular basis is very important. Audit your content performance every two months. If impacted in the Google updates, get rid of your non-performing content completely. Do research and then bring them back with a better, redefined approach. 6. The length of your content piece is not the key factor. Instead, the formatting and how users as well as the LLM model interpret and understand your content is important. Publish content that is well-research based, backed up by data wherever possible, and formatted in an efficient way for users to engage. 7. Remember, humans create machines; the reverse is not true. Utilize AI for content planning and preparation. Produce content covering all angles and following the one and only goal of ensuring that it is helpful for the audience. Enjoy the SEO journey! #seotips #seostrategy #searchengineoptimization #seoexperts #googleranking #contentoptimization #linkbuilding #serpanalysis

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Fix your page's low engagement rate by remembering your CRO basics.📚 You may not be a techy person, but there are loads of things you can do to boost your page's low engagement rate👇 🪢 Fix Cluttered Layout A messy design can be distracting for users and hinder their conversion actions. 🌟 Instead, keep it clean and guide users towards your CTAs: ⚪️ Remove unnecessary elements ⚪️ Prioritise important content ⚪️ Use white space effectively ⚪️ Consolidate information 🤨 Make Your CTAs as Clear as Possible If users can't find your calls-to-action, they won't take action. 🌟 Instead, make sure they stick out like the Bat-Signal: 🟡 Use action-oriented language 🟡 Make them visually stand out 🟡 Keep them short and sweet 🟡 Place them strategically 🟡 Create a sense of urgency 🥱 Spruce Up Your Boring Visuals Boring or irrelevant visuals can turn users away. 🌟 Instead, use high-quality images that resonate with your audience and... 🟠 Use vibrant colours 🟠 Add engaging graphics 🟠 Experiment with typography 🟠 Incorporate visual effects 🟠 Include data visualisation 🟠 Maintain consistent branding ⏰ Streamline Lengthy Forms or Checkout Processes Don't make users jump through hoops to convert. 🌟 Instead, streamline your forms and checkout process for better results: 🔴 Break it into steps & provide clear instructions 🔴 Use progress indicators 🔴 Minimise required fields 🔴 Allow users to save their progress 🔴 Autofill and pre-populate fields 🔴 Offer guest checkout 🔁 Clean Up Unclear and Inconsistent Messaging People shouldn't have to guess what your content offers them. 🌟 Instead, make sure your content aligns with users' needs and expectations: 🟣 Define your company's style guidelines 🟣 Maintain a consistent brand voice 🟣 Use templates 🟣 Proofread and edit everything 🟣 Regularly update your content ✨ Let's get those numbers up! Use our simple CRO Checklist for your next page: https://loom.ly/3AsNoVQ ➡️ Up next, I'll be walking you through the EASIEST way to boost your page's rankability (hint: all it takes is a little labelling) #engagementrate #calltoaction #conversion #whitespace #CTA #conversionrateoptimisation

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Your competition isn't other SEO agencies... Your competition is your potential clients deciding to take things in-house instead. Do this in your pitch: - Demonstrate how easy it is to “plug in” your agency - How easy it is to scale up and down - No hiring needed, no training needed - Most of all, how much more financially efficient it is This image is something we use to show agencies how much cheaper and stress free it is to use FATJOE rather than hire an in-house team of link builders.

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Updates to attribution models in GA4 We're updating our attribution models in GA4 over the next two weeks to improve the accuracy of conversion credit for paid search campaigns. Currently, conversions that should be attributed to paid search are sometimes incorrectly attributed to organic search, most commonly for single-page applications. This happens when the 'gclid' parameter (identifying the paid search click) doesn't persist across page views. With this update, we're adjusting how we attribute conversions to ensure campaign information is accurately captured on the first event of each page. If a user leaves your site and returns through a different channel, the attribution will update accordingly. This change may increase the number of conversions attributed to paid search, potentially affecting your Ads campaign spending. We strongly recommend reviewing your budget caps and adjusting them as needed before this update takes effect. #GoogleAnalytics4 #paidsearch #ppc #googleads #GA4 #ecommerce #performancemarketing #google #performancemax #searchads

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Quick shopping ads tip📍 Customers make product decisions based on the following order of priority: 1. Image 2. Price 3. Title So before complex segmentation & targeting, make sure you have - High-quality product images - Sale price annotations - Relevant title-words #Googleads #SEO

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If your ecommerce agency pipeline sucks and you're not closing deals your: 1. prospecting is broken 2. qualification calls are useless Let's focus on #2 today. IMO qualification is the most important part of the sales process. Obviously closing is important, but you'll close more prospects by focusing on the right ones and ignoring the tire kickers. I'm sure you've heard that "time is your most valuable resource" but this is magnified in agencies where sales means staying in business for 6 more months or going under. Focusing on deeply qualifying helps you: - free up your time - convert your pipeline at a higher rate - sell more deals to your ICP And I'm sure you know BANT, but it's always been backwards to me. When you step into a qualification call it's better to start with needs and timeline first because it's a normal flow of human communication and not a "sales conversation". You don't start a disco call by asking "do you have budget?". #1 it's a turnoff for the prospect, and #2 it puts you in a bad light. Here's how to approach qualification calls for your agency. Switch BANT into NTAB, and stop racing through the sales process with happy ears: Needs ↪ Understand needs first by asking thoughtful questions your prospects will gladly answer, and don't talk about how you can help yet. Tackle the issue from every angle by asking similar questions in different ways. Be curious and don't just act the part and prospects will feel it and share more. The more they share the more they unpack their needs & desires like a breakthrough therapy session. Timeline ↪ Don't be selfish here. Find out when this is realistic for THEM - not you. Ask about it in various ways and ask about other projects to get a feel for their priorities. They can have serious needs but if it's not happening soon then prioritize your effort to other deals. Authority ↪ Understand the chain of command and who pulls what triggers to make things happen. Keep asking all sorts of questions. The prospect will give you the deets if you just ask. Budget ↪ Don't get uncomfortable here - it's just money. It's actually the core reason why you're both on the call. They wanna make more money. You do too, but you won't if you're afraid. Ask em straight up "what's your budget like for this project?" "Can you give me an idea of what your cost is with your current agency?". Let em know their answer doesn't change your price but you wanna know if there's a fit. Authority and budget can be switched around too and it depends on how the conversation naturally flows, but needs and timeline should come first. The entire goal of a qualification call is to see which deals have legs or not so you know where to put your time, and you can focus on growing the business instead of dead leads. #sales #ecommerce #agency

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