About
Working at ZOE leading digital performance channels
Contributions
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You're producing content for your team. How can you ensure it's engaging and shareable?
Use the south park technique when crafting your story by replacing any “and then” parts of your story with “but” which implies conflict and “therefore” which implies progress in the story. From the creators: “If the words ‘and then’ belong between those beats … you’ve got something pretty boring. What should happen, between every beat that you’ve written down, is either the word ‘therefore’ or ‘but’ … that gives you your causation.” Why it matters: ‘And’ implies a simple continuation. ‘But’ implies conflict. ‘Therefore’ implies progress.
Activity
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Have a look at what we have been up to at Flawless. Later this fall, the world's first fully 'AI translated' film will come to cinemas, translated…
Have a look at what we have been up to at Flawless. Later this fall, the world's first fully 'AI translated' film will come to cinemas, translated…
Liked by Raphael Yarish
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I don’t know what it is about YouTube shorts but there is SO much strong organic inspiration for ads...it’s equal if not better than TikTok search.…
I don’t know what it is about YouTube shorts but there is SO much strong organic inspiration for ads...it’s equal if not better than TikTok search.…
Liked by Raphael Yarish
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Static ads DO work at scale. This example says it all: Retargeting ad by Cafek: 0 scale Acquisition ad by Cafek: Over 100k in ad spend Retargeting…
Static ads DO work at scale. This example says it all: Retargeting ad by Cafek: 0 scale Acquisition ad by Cafek: Over 100k in ad spend Retargeting…
Liked by Raphael Yarish
Experience & Education
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ZOE
View Raphael’s full experience
See their title, tenure and more.
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Licenses & Certifications
Publications
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Quasi-Perpendicular High Alfvenic Mach Number Around Earth's Bow shock
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Projects
Test Scores
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Raphael Yarish
Score: GCSE
Science - A
Additional Science - A*
Further Additional Science - A*
Mathematics - A*
History - A*
French - A*
Spanish - A
ICT - A
English Literature - A
English Language - B
Statistics B
Languages
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English
Native or bilingual proficiency
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French
Native or bilingual proficiency
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Spanish
Limited working proficiency
More activity by Raphael
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Is that a ZOE takeover of Waitrose & Partners Weekend? Yes. Yes it is. With ZOE yellow title to 16 delicious recipes celebrating “the story and…
Is that a ZOE takeover of Waitrose & Partners Weekend? Yes. Yes it is. With ZOE yellow title to 16 delicious recipes celebrating “the story and…
Liked by Raphael Yarish
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If you know me, I'm often on the hunt for vegetables and something crunchy! It's as if this was made for me 👉 Developed by ZOE scientists…
If you know me, I'm often on the hunt for vegetables and something crunchy! It's as if this was made for me 👉 Developed by ZOE scientists…
Liked by Raphael Yarish
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At ZOE, our mission has always been to improve the health of millions. This week, in collaboration with Waitrose & Partners, we're taking another…
At ZOE, our mission has always been to improve the health of millions. This week, in collaboration with Waitrose & Partners, we're taking another…
Liked by Raphael Yarish
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Our stock has arrived! 🚚 📦 🧪 🙌 Over 2 years in the making through R&D; sourcing contract manufacturers, working with consultants, recipe…
Our stock has arrived! 🚚 📦 🧪 🙌 Over 2 years in the making through R&D; sourcing contract manufacturers, working with consultants, recipe…
Liked by Raphael Yarish
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We're building a new type of wearable spatial computer... a "whereable" that knows where it is in 3D space. Here's one massive use case we're using…
We're building a new type of wearable spatial computer... a "whereable" that knows where it is in 3D space. Here's one massive use case we're using…
Liked by Raphael Yarish
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In 2019, I was interning at Google, when I met Harry… At the time, my business was just a side hustle. ↳ But Harry thought I was onto something…
In 2019, I was interning at Google, when I met Harry… At the time, my business was just a side hustle. ↳ But Harry thought I was onto something…
Liked by Raphael Yarish
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🎓 The perfect SaaS homepage According to the latest scientific evidence 👇 My team of marketing PhDs and I spent months analyzing the latest…
🎓 The perfect SaaS homepage According to the latest scientific evidence 👇 My team of marketing PhDs and I spent months analyzing the latest…
Liked by Raphael Yarish
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Last week, I left my job without any backup option. "You're the best marketer we've ever hired, and that says a lot since we've been in this…
Last week, I left my job without any backup option. "You're the best marketer we've ever hired, and that says a lot since we've been in this…
Liked by Raphael Yarish
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Here's one of my favorite TikTok ad hooks... PLUS my take on what makes this format a winner. 🌟 "Girl Math" ✅ Quick cuts/talking fast, has a…
Here's one of my favorite TikTok ad hooks... PLUS my take on what makes this format a winner. 🌟 "Girl Math" ✅ Quick cuts/talking fast, has a…
Liked by Raphael Yarish
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