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Articles by Rachel
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Shifting the narrative: storytelling for a sustainable fashion future
Shifting the narrative: storytelling for a sustainable fashion future
By Rachel Arthur
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Calling all creatives: sustainable fashion needs your vision if it's ever to become a reality
Calling all creatives: sustainable fashion needs your vision if it's ever to become a reality
By Rachel Arthur
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How to successfully and easily get into fashion rental - even when it overwhelms you
How to successfully and easily get into fashion rental - even when it overwhelms you
By Rachel Arthur
Activity
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Looking for someone to join me and the Materials Engagement team as our Recycled Lead! We are looking for someone with a deep understanding of…
Looking for someone to join me and the Materials Engagement team as our Recycled Lead! We are looking for someone with a deep understanding of…
Liked by Rachel Arthur
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I started my career in the digital and innovation side of the fashion industry, where new roles across social media, e-commerce, multimedia…
I started my career in the digital and innovation side of the fashion industry, where new roles across social media, e-commerce, multimedia…
Shared by Rachel Arthur
Experience & Education
Licenses & Certifications
Publications
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The Sustainable Fashion Communication Playbook
UN Environment Programme
The Sustainable Fashion Communication Playbook, co-published by UNEP and UN Climate Change, provides a shared vision, principles and guidance on how to align consumer-facing communication across the global fashion industry with sustainability targets.
It shows how fashion communicators – marketers, brand managers, imagemakers, media, influencers and beyond – can help advance towards the Paris Agreement and Sustainable Development Goals through 1) countering misinformation, 2) reducing…The Sustainable Fashion Communication Playbook, co-published by UNEP and UN Climate Change, provides a shared vision, principles and guidance on how to align consumer-facing communication across the global fashion industry with sustainability targets.
It shows how fashion communicators – marketers, brand managers, imagemakers, media, influencers and beyond – can help advance towards the Paris Agreement and Sustainable Development Goals through 1) countering misinformation, 2) reducing messages perpetuating overconsumption, 3) redirecting aspiration to more sustainable lifestyles, and 4) empowering consumers to demand greater action from businesses and policymakers.
It recognises the fashion sector as one of global importance, but one struggling to address its wide-reaching impacts, with unsustainable patterns of consumption and production contributing directly and significantly to the triple planetary crisis, as well as the interlinked issue of social injustice.
While addressing production impacts is essential, doing so alone will not be sufficient to transform the industry in time. Shifting consumption patterns must be a core priority, which means confronting the dominant linear economic model and its accompanying narrative of newness, immediacy and disposability. The Playbook invites all fashion communicators to the table, emphasising for the first time in the sector the importance of the role of storytellers as enablers and drivers of systemic change.
Courses
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NCTJ Teeline Shorthand 100wpm
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Honors & Awards
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Trade/B2B Fashion Journalist of the Year
Fashion Monitor
Recommendations received
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🔴 BREAKING: Havas has lost its B Corp status over its work for Shell. https://lnkd.in/epvKjWXF
🔴 BREAKING: Havas has lost its B Corp status over its work for Shell. https://lnkd.in/epvKjWXF
Liked by Rachel Arthur
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8 Words That Put Your Brand at Risk of Greenwashing 🛑 If you're serious about genuine sustainability, avoid these buzzwords: 1. Eco-friendly ↳…
8 Words That Put Your Brand at Risk of Greenwashing 🛑 If you're serious about genuine sustainability, avoid these buzzwords: 1. Eco-friendly ↳…
Liked by Rachel Arthur
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