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Lucinda Pitt
Copy is chemistry. It attracts, inspires, informs and illuminates. Wrapping engaging words around a product, service or person makes every experience with a brand so much better. We craft fresh, impactful messaging that's a faithful fit to your brand identity, positioning and purpose. Because copy is everything. [Thanks for the clever animation Simon Portbury] #brandstrategy #brandcommunications #copywriting #brand
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Michelle Cavé
While commemoration is vital, #FreedomDay also presents a valuable opportunity for growth. By strategically utilising PR tactics, organisations can extend the significance of Freedom Day beyond simply looking back. Create a lasting impact by facilitating dialogue for a brighter future, community engagement through action and elevating untold stories. #HappyFreedomDay #FreedomDayZA #SouthAfricaFreedomDay #CelebratingFreedom #FightForFreedom #PRandCommunications #communication #comms #BrandCommunications #publicrelations #PublicRelationsAgency #focused #BrandfundiPR #PRPartner #PublicRelations
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Lucy Kueng (Küng)
Looking forward to exploring the future of magazines in today's ever-evolving media landscape at the PPA 2024 Festival with industry leaders Katie Vanneck from #Hearst and Phillip Swinden from #Haymarket. 📚✨ Key issues we will look at include: 🔹 Consumer brands have some of the deepest connections to their readers around. How do you sustain this amidst the rise of creators and influencers? 🤝 🔹 The challenges and realities of consumer media venturing into B2B verticals. Is this shift as seamless as it appears? 🔄 Let me know what your key questions are. #MediaInnovation #PPAFestival2024 #PublishingFuture #DigitalTransformation
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Nicky Regazzoni
🔥 Comms pros - how do you feel about working with organisations operating in certain sectors, eg petrochemicals…? This has come up twice this week. First on Tuesday at PRogress* where Maja Pawinska Sims gave a "state of the nation" overview of the global comms landscape ahead of the launch of the PRovoke Media Global 250 next week. 🔥 #ESG remains one of the hottest themes for 2024, but what about communications coming out of the Big Oil firms? Aside from genuine ethical concerns, most agencies are too worried about the impact on their own reputations to touch a fossil fuel client. Ever-balanced, Maja pointed out that independently-owned #PR firms such as Edelman are prepared to take this risk. This is important, as bringing in outside counsel *could* help guide appropriate corporate behaviour and force brands to be part of public discourse, vs being able to focus on shareholder value and not answer to the wider world. Depends on the counsel, of course. 🔥BUT - credibility rests on doing good / much, much better and not on words. Then yesterday I had a thought-provoking conversation with a strategic advisor to public and private organisations including petrochemicals. He's been involved in various important projects beyond fossil fuels and is an ardent #sustainability evangelist. He strongly believes that only by getting involved on the inside can he at least try to influence good outcomes. 🔥 The justification for providing professional services to Big Oil firms has long been to help communicate clean energy goals. However, with under 2% of revenues being invested in renewables and a move back from net zero targets suggests it has achieved nothing, despite 2023 being the hottest year on record. Last year, after Havas signed a contract with Shell, the Clean Creatives campaign urged B Corp to disallow agencies working for fossil fuel firms to certify as B Corps, as this represents a clear conflict of interest. In principle I agree that collaborations break down walls and create opportunities for change and balance. How else can we influence the big polluters to change? Interested to hear from those who work for these firms too... B Lab UK B Lab @Melissa Davis Gihan Hyde Amy Gooden Michael Baxter - The ESG Show Tanya Popeau Rod Cartwright Sudha Singh FPRCA Chart.PR Ian Griggs *PRogress is a UK agency peer advisory group run by Wadds Inc. **The PR Network is a B Corp.
2421 Comments -
Olive Roberts-Evans
Day two of the Girls in Marketing Growth Programme #dmgp2024 kicked off this evening! I heard from Rejoice Ojiaku at Nelson Bostock and Rita Cidre from Semrush. Rejoice Ojiaku discussed content auditing 🤔 Did you know that a good content audit should assess three types of things… 1️⃣ Informational Check Assess the nature of your content and its relevance. What content types do you have? How high is its quality? Are you utilising SEO best practices? Does it align with your target audience? 2️⃣ Qualitative Check Assess the qualitative attributes of your content. How is the structure? What about grammar? Are the visuals and multimedia accessible and easily consumable? Is it consistent with your brand? 3️⃣ Quantitative Check You’ve checked your wording, now onto the numbers. Utilise data-driven insights to inform your content strategy. What do your traffic and engagement metrics tell you? What about social shares and user interaction? Conversion rates? Next, I heard from Rita Cidre who talked all about SEO in such an engaging way. I particularly enjoyed hearing her case study on NYT Wirecutter. So insightful! ✨ I think the main thing I took away from @ritacidre’s session is that intent should be at the heart of marketing and SEO. It's easy to get swept away and distracted by shiny trends and best practices, especially because marketing is such a fast-moving sector and SEO can be such a technical area. But… unless your strategy is always working towards satisfying the target audience’s intent, you’re going nowhere! Thanks Rejoice Ojiaku and Rita Cidre for your insights, and to Olivia Mae Hanlon and Girls in Marketing for delivering another day of amazing sessions! 🙌Looking forward to more next week… #marketing #digitalmarketing #growth #girlsinmarketing #semrush #seo #audit #contentaudit #seoaudit
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Julie Thompson Dredge
Some of the benefits of a retained monthly PR programme vs a short burst below. In summary, it’s having the time and team allocation to… ✅ Take a deep dive into your competitive landscape ✅ Perform a media audit on you and your competitors ✅ Spend time building (and building on) a detailed media list of journalist contacts ✅ Spend time pitching these journalists, building up new assets to pitch them, and scouring the internet for opportunities to pitch If you can, it’s always beneficial to take a longer term approach to PR. What else would you add?
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Hilmarie Hutchison (MCIPR, MPRCA)
How, then, does a business optimise its journey from PR to lead generation? It comes down to ensuring that the PR fundamentals are rock solid, followed by an effective foundation phase (where you build trust, awareness and credibility), which then leads organically into lead generation but please exercise patience and stick to the strategy. There is no silver bullet here, however there is a tried and tested approach that will go a long way in ensuring your success.
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Tony Langham
PR has an image problem and we should do something about it. Register to hear my thoughts + Q&A this Thursday 13 June 24 at 12.00 GMT/UCT (1pm in UK🙂) - an IPRA International Public Relations Association thought leadership webinar. Across the world our industry helps governments win elections, companies survive crises and launch new concepts, but so often we’re just called PR. I'll be talking about the problem, whether there is a PR industry any more and what PR people should do differently, day to day. I'll be referencing Bernays, Freud, Trump, Obama, Stephen Covey, June Jordan, Edelman, Brunswick Group, Farner | Team Farner, FGS Global, Louvre Abu Dhabi, Olivia Pope, #BlackLivesMatter, #MeToo and much more. Hope to see you there... How to join Register via image below at Airmeet. (The time shown should adjust to your device’s time zone.) A reminder will be sent 1 hour before the event. Background to IPRA IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession. IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship. #prmedia #publicrelations #Strategiccommunications #PR #Financialcommunications #Reputationmanagement #Stakeholderrelations #Corporatecommunications #Internalcommunications #Governmentrelations #Employeeengagement #Publicaffairs #Digital #consultant #Lobbyist #Socialmedia #Adviser #Advisor #Publicist #Mediarelations #IPRAmoment #crisis #crisismanagement #reputation #issues
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Jo Swann
Do you realise that you’re sat on PR content? Content that will get you into the media- so you can reach more people and build your credibility and visibility through being elevated and celebrated. So often in business we just get on with what we think is normal. Book launches, event planning, thought leadership - we often forget to capitalize on it. The media can amplify your message, it can shine a light on your work, it creates a new level of energy around you when you step into celebration mode What are you doing in your business that you should be celebrating?? I’ll bet there’s something!!!
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ADAM HUNTER
This week we celebrate #WorldPRDay 💛 The 2024 theme is 'The Future of Public Relations in a Changing World’. 📣 As the world undergoes rapid transformation, so too does the role of the PR practitioner. With technology disrupting industries, media landscapes shifting and societal expectations evolving, the profession faces extraordinary challenges. 📣 At the heart of these changes lies the importance of reputation, a cornerstone upon which public relations is built. 📣 AI's blurring of lines between human and machine-generated content has only intensified our yearning for authenticity, which shines the spotlight firmly on ‘reputation management’ and the future of public relations. Because at its core, PR is about building and sustaining reputations. #ReputationMatters #Authenticity #WPRD24 #WorldPRDay #PublicRelations #PRAgency World PR Day 🏆 https://lnkd.in/dHhS6Sax
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Joshua Van Raalte
How to assess media coverage. Is all media coverage good? No. Unfortunately, much of the PR industry continues to be stuck on quantity over quality. For us, there are four very clear characteristics of a good piece: 1. The right placement. Will the piece be read or seen by the desired audience? Consumers of the right demographic; business procurers, investors, Government etc. 2. Brand Understanding. A brief brand mention is never enough. Good coverage explains what a business is, what it does, and why it is different. This should lead the audience to gain a better understanding of a brand. Not every piece of good earned media will fulfil every possible objective - but it should do more than simply mention your brand in passing. If it does, you have to question its value, especially based on the time and effort to gain this earned media piece. 3. Call to action. What should a reader or viewer do after seeing this piece? While a good CTA could be obvious, e.g. go to a shop or website, more subtle ones which demonstrate a clear benefit to ownership are equally as powerful. However, not having a clear call to action devalues a piece. 4. What's the point? You have to ask, what is the purpose of this communication? Is it to change opinions, create a deeper understanding of a business, sell more stuff? Coverage should be benchmarked against these to determine if good or bad. While some consider media coverage to be a numbers game, in our 21 years we found that it is the quality pieces that make measurable differences to businesses. Brand awareness, name checks or coverage for the sake of justifying budgets is never enough.
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Sarah Kissko Hersh
Corporate comms and consumer comms are two sides of the same coin. There are nuances within each company or industry and there can be some overlap. I anticipate lots of adds and comments to this attempt but here is a very general breakdown to highlight some distinctions: Audiences -Corporate: investors, employees, the media -Consumer: general public, current customers, potential customers Message -Corporate: mission, values, accomplishments, announcements, financial performance (if the company is public) -Consumer: product features and benefits, product news Tone -Corporate: professional, leans formal and serious to an extent defined by the brand personality -Consumer: authentic to the brand but usually conversational and approachable Sample Tactics and Media Targets -Corporate: press releases, media interviews with C-level executives usually aiming for business and trade media; owned channels -Consumer: social media, influencer campaigns, traditional media outlets, owned channels Spokespeople -Corporate: usually c-level executives -Consumer: could include the head of marketing or communications, or a hired celebrity spokesperson Purpose -Corporate: ensure that company messaging is communicated accurately, build investor confidence (for publicity traded companies) -Consumer: create engaging stories and content that resonates with target audiences, fuels brand loyalty or product trial Objective -Corporate: build and maintain a positive image to build and maintain the health of the brand -Consumer: build and maintain a positive image to build and maintain the health of the brand
25223 Comments -
Leon Goltsman, GAICD
🍃 Taking a Step Back to Leap Forward 🚀 Occasionally, I step away from the usual grind. It’s not just a break from the screen; it’s a vital part of my creative process. Nature has a unique way of clearing my mind, cleansing my soul, and unlocking the gates to creativity. 🌟 What about you? How do you rejuvenate your mind and nurture your thoughts? Drop your thoughts and comments below.👇
141 Comment -
Sudha Singh FPRCA Chart.PR
"About two-thirds of the agencies taking part in this year’s PRWeek UK Top 150 Consultancies project continue to have all-white boards." PRWeek UK Does this come as a shock? No, Not really for people working to build a more inclusive industry. These numbers were to be expected. I feel some anger and more despair..............It is not just me but research shows that most DEI efforts since BLM and COVID were performative and opportunistic, so they were doomed to fail. Within our industry there has been a disproportionate focus on diverse hires, numbers and representations - but at lower levels. Here we are talking about some of the most powerful agencies in the world and the UK. They advise clients on reputation, DEI, sustainability and are asking their clients to change to be relevant in the future! Ironical considering they are not willing to or see the need to change. Change does not happen when you maintain status quo. Change does not happen when you don't invest time and money into enabling that change. Change also does not happen without a vision. And change will definitely will not happen without the buy in from industry leaders and board members. Incremental change is good, but increasing representation at leadership levels and in the C-suite requires transformational thinking, a willingness to adapt, to recognise that this is an imperative, allocate resources and hold themselves accountable. To see any real change in my working life we need to recognise that ethnic minorities with leadership aspirations face (and will face) the broken rung, the glass ceiling, glass cliff and a system stacked against them, that encourages homophily. Small comfort that the number of black and ethnic minorities in the industry has increased from last year, but we know leadership aspirants will drop out when they cannot see role models or people like themselves leading. Industry leaders know that DEI can no longer just be a talking point or tick box, it is a fundamental building block of social justice and a human rights concern. We will be held to account! So, let's see leaders step up, and be accountable not just for profits but for building a fairer industry. Well done PRWeek UK on the insights👏🏽👏🏽👏🏽 #buildbackbetter #inclusionandbelonging #rolemodels #ethnicminorityleaders
71 Comment -
Gemma Adair
I definitely went full steam ahead about my journey and WHY in this article! Thank you Kristianne Benn (ACILEx) for recommending me to be interviewed for this publication which focuses on inspiring entrepreneurs and creatives. Appreciate you , your resilience, ambition and drive in your journey and how far you have come. #ISeeYouToo 💜 This is my WHY and WHY I think it's important - https://bit.ly/4b7RZRz #WhatsYourWhy #Advocacy #BuildingEachOther #Resilence #YouStory #MarketingConsultant #RiadaConsultancy
194 Comments -
Bec Sands
Early in my PR career I learnt the art of getting results no matter what. If one avenue didn't work, I'd pivot and try a different angle. This has served me so much in my business as well, and is one of the fundamental reasons I've been able to create success over the last five years in business. The other reason I've been able to build a thriving coaching and consulting business is because I have consistent revenue. How? By retaining clients long term. After all, many people can do a job and provide a service. But when you provide surprise and delight moments - that's what will set you apart and turn your clients into raving fans. I'm not talking about overdelivering here - just using the time you have wisely, on the right activities. Check out the video below where I talk through this topic, and how you can create surprise and delight moments for your clients too. 👇 (Note: watch the full video at the below link). Let me know in the comments below: what's your favourite take-away from the video? https://lnkd.in/g92X2vQ4 #business #coaching #consulting #womeninbusiness #confidentlyvisible #publicrelations #PR #marketing #visibility #businessgrowth #businesscoaching
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Effie K.
The Women in PR x PRWeek UK mentoring is live. This is an incredible opportunity for anyone looking to access some of the best mentoring within the PR industry, from an incredible line-up of Comms leaders. I'm a huge fan of mentoring and I genuinely believe that this is the best investment you can put into yourself and to achieving your career goals and here's why: 1) You get to have someone focused on helping you to achieve your career goals, with actionable steps and a strategy of how to achieve it. And you become accountable, to someone and more importantly to yourself. (I like to set goals and KPIs so that you have a clear direction and plan to aim for). 2) The chance for personal growth and the development of your leadership skills. My best advice is to ask your mentor for what strategies they have used to get to leadership positions and incorporate the ones which resonate. 3) A fresh perspective - there is real value in having someone else help you problem solve and navigate a situation. Use your mentor as a sounding board for real life career problems whether it's negotiating for a promotion, going for a dream job or helping you to upskill. 4) You get to open up your network by tapping into your mentor's network and contacts - use this and ask for introductions. 5) You get to form your own community with other mentees and have a ready-made support base to turn to - use this community because they will become your support system and biggest cheerleaders. So what are you waiting for. For all details on how to apply see below and good luck! #mentoring #leadership #femaleleadership #publicrelations
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