“Under Prasanna’s leadership, Tevent skyrocketed from 0 to 7.5K users, achieved No.1 Product of the Day on Product Hunt, and drove $50K in revenue through AppSumo. His strategic acumen was pivotal in raising over $2M. Prasanna’s empathy and kindness as a manager fostered a culture of experimentation and innovation, transforming a small start-up team into a marketing powerhouse.”
About
Hi, I’m Prasanna (no last name). With a decade of experience in product marketing, I…
Contributions
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What are the best practices for creating a customer-obsessed product marketing culture?
Share the product's impact with internal teams. The closer the product, sales, and marketing teams feel to customers and the positive impact their product has on customers' lives, the more likely these teams are to obsess about delighting customers. Product marketing serves as the bridge between customers and the internal marketing, sales, and product teams. Product marketers can foster this culture by staying informed about the product's impact and effectively communicating it to the relevant teams.
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What are the most effective ways to incentivize early adopters of a new product?
The best channel to market a product is word-of-mouth. A close second (or to enable the first) is to let the product do the marketing. In other words, aim for product-led growth. Once the customer knows that the product clearly address their needs, it incentivises them to share this 'delight' with other potential customers. Reward them for helping you, and offer more help in return - ideally, all through the product.
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How can you optimize the customer journey for awareness and purchase?
While there are several frameworks to break this journey down (think AIDA, ToFu, MoFu, BoFu, AISDALSLove, or others), the key is to empathise with the customer as they learn about your product. Mapping the customer's journey then becomes about understanding their thought processes through each stage. Insights into understanding your target audience will help identify these. The underlying value is always about the customer's key pain points and how you can help address them.
Activity
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We had a fantastic time at event held at Draper Startup House in Hyderabad conducted by The Builders Club. The event brought together startup…
We had a fantastic time at event held at Draper Startup House in Hyderabad conducted by The Builders Club. The event brought together startup…
Liked by Prasanna (no last name)
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I'm officially BACK from my sabbatical across Asia and ANZ 🌏 It was such a great experience to see 10 beautiful countries and take some time out…
I'm officially BACK from my sabbatical across Asia and ANZ 🌏 It was such a great experience to see 10 beautiful countries and take some time out…
Liked by Prasanna (no last name)
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The crucial competitive advantage of #India is talent, especially young talent. Many in the West don’t realize what a big deal that is. Until…
The crucial competitive advantage of #India is talent, especially young talent. Many in the West don’t realize what a big deal that is. Until…
Liked by Prasanna (no last name)
Experience & Education
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Mark Allen Group
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Licenses & Certifications
Courses
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Financial Management
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Issues in Indian Economy
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New Venture Creation
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Organizational Behavior
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Print & Audio Visual Advertising
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Project Appraisal
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Languages
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English
Native or bilingual proficiency
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Hindi
Native or bilingual proficiency
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Telugu
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Recommendations received
2 people have recommended Prasanna
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An Unforgettable Day at MA Business! 🌞 Were you there? Did you win? Are you allowed to kneel when protecting your post? So many questions...…
An Unforgettable Day at MA Business! 🌞 Were you there? Did you win? Are you allowed to kneel when protecting your post? So many questions...…
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An Unforgettable Day at MA Business! Were you there? Did you win? Are you allowed to kneel when protecting your post? So many questions... Let’s…
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𝗪𝗵𝗮𝘁’𝘀 𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗮𝘁 𝗜𝗰𝗼𝗻𝗶𝗰 𝐂𝐨𝐜𝐚-𝐂𝐨𝐥𝐚 𝗕𝗼𝘁𝘁𝗹𝗲? A simple and clear design brief. ✅ Did you know, the design brief…
𝗪𝗵𝗮𝘁’𝘀 𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗮𝘁 𝗜𝗰𝗼𝗻𝗶𝗰 𝐂𝐨𝐜𝐚-𝐂𝐨𝐥𝐚 𝗕𝗼𝘁𝘁𝗹𝗲? A simple and clear design brief. ✅ Did you know, the design brief…
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Mega 1-2 in Hungary!!! Delighted for Oscar on his first win in F1!!! Great teamwork from Lando and delivered in P2. Immense pride in the whole team…
Mega 1-2 in Hungary!!! Delighted for Oscar on his first win in F1!!! Great teamwork from Lando and delivered in P2. Immense pride in the whole team…
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The tagline/slogan is an important way in which #brands build associations and deliver consistent experiences. Companies therefore tend to assume…
The tagline/slogan is an important way in which #brands build associations and deliver consistent experiences. Companies therefore tend to assume…
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Last week, I parked myself at my client's office and prepared to lead four hours of DEI training daily, for the week. On the second morning, I…
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Strategic Partnership with suppliers are key to a successful procurement strategy. At Unilever, I have had the pleasure of developing and managing…
Strategic Partnership with suppliers are key to a successful procurement strategy. At Unilever, I have had the pleasure of developing and managing…
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Little wins are worthy of celebration! 🌟 A few days ago, I participated in a photo contest for the neighbors at my home: the Noordereiland. My…
Little wins are worthy of celebration! 🌟 A few days ago, I participated in a photo contest for the neighbors at my home: the Noordereiland. My…
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💥💥💥💥💥 Engineering Design Show (EDS) FEATURE💥💥💥💥💥 We are pleased to welcome the Robot House at the University of Hertfordshire to this…
💥💥💥💥💥 Engineering Design Show (EDS) FEATURE💥💥💥💥💥 We are pleased to welcome the Robot House at the University of Hertfordshire to this…
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Please do register to attend this update webinar on Societal Impact Action Group & WHEELS Global Foundation. WHEELS Global Foundation, IIT MADRAS…
Please do register to attend this update webinar on Societal Impact Action Group & WHEELS Global Foundation. WHEELS Global Foundation, IIT MADRAS…
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Success is often rooted in innovative ideas that pave the way for groundbreaking achievements. Great ideas provide the foundation for progress…
Success is often rooted in innovative ideas that pave the way for groundbreaking achievements. Great ideas provide the foundation for progress…
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