Pierre Boyre

https://lnkd.in/eebY8t4G A great colour piece here on Stockomendation & Investegate, a research tool that is used by so many private investors and needs to be cheered as London fights to see liquidity imporved. John Blowers Paul Roberts #capitalmarkets #liquidity

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Here is a sneak peek 🫣 of what you can expect from our first panel discussion that will be available to watch from Monday 20th May. Register now to receive the video link direct to your inbox. 📥 🤗 #omnichannel #retail #AI #customerexperience

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One quick branding element that loads of breweries seem to forget about… Ever wonder what makes some breweries instantly recognisable, even if their name isn’t plastered all over their message? It’s not just their logo or colour scheme—it’s their tone of voice! Surprisingly, this is a secret ingredient that loads of breweries overlook in their branding. Think about it. If you came across a piece of text with no brewery name attached, could you tell who’s speaking? For most breweries, the answer is probably no. But imagine being so distinctive that people know it’s you just from your words—that’s powerful branding! **Here’s a Fun Tip:** If your brewery were a celebrity, who would it be? Pick someone with a voice that really stands out, like Ryan Reynolds or Sir Ian McKellen. Not exactly mimicking their voice, but think about the vibe they give off. What makes them unique? Is it their humour, their elegance, or maybe their boldness? **Why Does This Matter?** Creating a unique tone of voice can set your brewery apart in a crowded market. It’s not just about what you say, but how you say it that can resonate with your audience. And the best part? This doesn’t cost a penny. If your brewery were a celebrity, who would it be? Drop your thoughts in the comments below … #BreweryBranding #MarketingTips #CraftBeer #BreweryLife #BrandPersonality

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Over the last three years our web design and build business has grown threefold, alongside a rapidly growing digital marketing portfolio of clients. So much so, that our specialist digital services now account for almost 50% of our turnover. I’m especially proud of our team here, as many ‘traditional’ advertising and creative agencies have struggled to make the switch to the digital world, especially for more complex technical delivery. (And we were no exception, starting out as a pure-play ad agency in 1996.) Thanks to a team of really smart people here (plus some who are no longer with us) we are now breaking through to a higher level of technical capability, where no project is too big or too complex for us. An example of this was the Traffic Scotland website [https://lnkd.in/e3P77giA] which was awarded a Silver at last year’s Marketing Star Awards. With a huge volume of data feeds and integrations, complex mapping and filtering, and the top level of DSSS accreditation required, the two-year project was a significant challenge. But our team took it in their stride, supported by a wonderfully collaborative client. The last six months or so have been especially productive. We have launched or relaunched no less than 14 websites - the production line has been at full capacity. From time to time our Technical Director had moments when he went all Scotty - “She canna take any more, Cap'n! She's gonna blow!” as the team juggled and worked extra hours to keep to deadlines. I’m proud to showcase these sites, in no particular order: https://www.rzss.org.uk; https://lnkd.in/eFpfm-rn ; www.edinburghzoo.org.uk ; www.homeenergyscotland.org ; www.parentclub.scot ; https://www.lostshore.com ; https://lnkd.in/e8NCGS3C ; https://www.rhspt.org ; https://www.jacobite.co.uk ; https://lnkd.in/eUsEBwBW ; https://lnkd.in/ewycMGuf ; https://www.software.ac.uk ; https://childlight.org ; www.pensionmirror.co.uk . This level of productivity and quality could not have been achieved without the combined skills or our account and project management, strategy and insight team, UX specialists, designers, SEO specialists, copywriters, front and back end developers, and our systems administrator. And of course, the clients who a) put their trust in us and b) worked so openly and productively alongside us. Forgive the cliche - teamwork really does make the dream work. We have another batch of sites ready to roll off the production line in the next few weeks. Watch this space. #webdesign #UX #SEO #webdevelopment

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Cultural Relevance for Brands. Great discussion this morning organised by Creativebrief and Exposure Some points that resonated / that I thought useful to remember: 💬Raoul Shah "People don't really care about your brand they care about their own lifestyle / what makes them tick / what enriches their own communities and culture" 💭Cultural marketing does not mean sponsorship 💭Convincing investors / stakeholders of the long term approach towards building a sense of culture into campaigns is hard work but worth the effort. 🫣Brands have nowhere to hide in today's world 💃🕺Engulf yourself and your teams in culture in a genuine way and that will resonate in your marketing. 💭💡As brands we need to think at depth (do build credibility) and with breadth (to cast a wide enough net to the right community). i.e. How do we show up? Where we show up? The best mix for any brand trying to " tap into cultural relevance" is to not tap in at all... it's always better to fully commit. Find your purpose and combine it with good entertainment. Sophie More : from her Red Bull days: "WOM" SCORE - a finger in the air Word of Mouth score for each idea... scientific, data led decisions can easily become a barrier to creativity... Jed Hallam "Put more emphasis on anthropology over the economics and you'll find your place within the right communities." Create your energy and ppl will come to you Or Go to where the energy is and ppl will be there waiting. #marketing #creativeagency #production #contentproduction #speakers #events #networking #business

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A cause close to our hearts at Soap Creative. Having supported the organisation for over a year now, we are happy to share that today, 28th May, is World Hunger Day, an opportunity for everyone to help end world hunger for good. The Hunger Project UK is raising awareness of world hunger and poverty under this year’s theme, Thriving Mothers. Thriving World. More than 1 billion girls and women globally face undernutrition. The effects are passed down from mother to child. Malnourished mothers give birth to malnourished babies. These children suffer irreversible impacts on their brain development and futures. It creates a cycle of chronic hunger.   The good news: WE CAN END MALNUTRITION! This #WorldHungerDay, we’re shining a light on nutrition for new and expecting mothers. By investing in women, we can break the cycle of hunger and create a world where we all thrive. Get involved today – https://lnkd.in/e46Gx3sp   We have a company pack providing more information:  https://lnkd.in/e4z3aBVx   You can see more about the campaign here: https://lnkd.in/e46Gx3sp

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I really enjoyed having a chat with Chris Barnard on his Bear Business Podcast about Branding for Hotels and Hospitality businesses. I share experiences from the latest project, here's a snippet, full episode to follow. #branding #brandstrategy #hospitality #digitalmarketing

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I worked in the luxury wedding cake industry for two years.  We delivered bespoke cakes to VIPs and celebrities across the UK.  High-end products. High pressure situations.  (Try managing the transportation of a four-tiered wedding cake on a busy highway 🤯)  Despite - or in spite of - the challenges, I learnt valuable insights about adopting a true client-centric approach. 🎂 Understand your customers. ↪ In order to deliver the best product or service, understand exactly what your customers want and how they want it.  🎂 Empower your front line. ↪ Give every person in your business training to speak and engage with potential and existing clients. 🎂 Encourage feedback, action change. ↪ Ask customers how you can do better. Feedback drives innovation and improvement.  🎂 Take customer focused leadership. ↪ From the top down, clients should be everyone’s first priority. And if cake can somehow be involved in that, even better!

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We met a founder last week. A chairman and figurehead of an international, independent business that he still sits at the top of. We were invited into his house. Tea and biscuits were served as pleasantries were made, and whilst landmark projects were reminisced. Looking to the future, both sides shared questions and gave honest, direct and unfiltered replies. For almost three hours. It was thought provoking. Challenging. Stimulating. Enlightening. The invitation was a long time in the making. And wholly vital for us to hear, first hand, from the person that founded the company. But the one thing that differentiated this meeting from every single other founder I’ve had the honour of speaking with over the course of my career…..was that, after the pleasantries, this person handed us a 2 sided sheet of intricately prepared, and carefully considered notes. To inform our thinking and shape our understanding of their 40 year history. It mattered to him that we learned these important things. And, in turn, we immediately appreciated the significance of the task before us. As the more established multi-generational brands / organisations grow and evolve, it’s often harder for its people to keep sight of ‘why’ that business started in the first place. Of what makes it special. Of why people should believe in them. But that’s what always needs to be defined, and on point. It’s why those notes that we were handed were so special - because they told us so much about that person, and his approach to people and his business. #brand #branding #collaboration #creativity #brandstrategy #strategiccommunications #design #partnership

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Another insightful webinar from the ROKBOX team Do grab yourself a place if you're interested in learning more about sustainable elements and credentials of ROKBOX crates vs wooden crates.

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New for #Suffolk businesses Digital Trends in Social Media https://lnkd.in/dAfz2quf The course will look at building brands, digital marketing acquisition, conversion and retention, social media strategies and much more.

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🏆 Our award-winning creative communications are driven by insight-led strategy. We’ve published a practical guide so you can do it too. Click through for a flavour of what to expect and download the full guide here 👉 https://lnkd.in/e6qbZeMc #strategy #planning #strategyguide

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Join Emma Ellis from Interbrand and Ben Moncrieffe from JLR at THE FUTURE OF BRANDS event - County Hall this Wednesday for a Fireside Conversation. They will be discussing how to grow already iconic brands and exploring the concept of Arena Thinking - how brands can evolve and expand their vision based on Human Truths. Don't miss the opportunity to learn what gives brands the confidence to make ICONIC MOVES on the journey to effective brand leadership. Seek them out at the event and understand what leads global brands to thrive with #TheFutureofBrands, #Brandleadership, #ArenaThinking, #Thrive.

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Some great advice from Theo Paphitis today at The London Stationery Show “Don’t lose your reason to exist.” My greeting cards & stationery brand, KitsCH Noir exists to: 1. Represent black and brown people via greeting cards and stationery products in a playful, light hearted, quirky & often humourous, yet extremely tasteful manner. 2. To help you create an aesthetically pleasing & organised lifestyle, resulting in you reaching your goals. 3. Put a smile on your face & brighten up the dullest of workspaces. What is your brand’s reason to exist? #NatStatWeek

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👀 Who's watching #LoveIsland? Or should I say who's admitting watching? With over 2.2m tuning in compared to last year's 1.3m viewing figures, it's been the biggest launch in 2 years for ITV. Check out how you can re-create the look of the Villa in my latest blog below. Let me know if you like our new image tagging solution from ufurnish.com? #outdoors #summerinteriors #summerliving #loveisintheair

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The King's Awards for Enterprise competition is now open 🙌 What's one of the best things about this award? There's far more than one winner! As the awards explain below: "This year’s recipients include:  🌎161 Awards for International Trade  💡59 Awards for Innovation  🌳29 Awards for Sustainable Development  🤝8 Awards for Promoting Opportunity (through social mobility)" So could you win the most prestigious award in the world for your business? Here are some important facts: 🏆 Every category has different eligibility requirements, but you can still enter more than one if you fit the bill. 🏆 Your business must have UK HQ and min 2 employees (this can be directors if there's just two of you!) - we've had winners with everything from 2 to thousands of employees - size doesn't matter in this award, it's all about quality, proof of success, and being a great role model 🏆 Commercial Growth is an expectation, but at different levels depending on the category and the sub-category, understand this carefully before choosing yours 🏆 Deadline is 12th September - which might sound like miles away, but gathering the evidence for this award is no mean feat - so allow yourself at LEAST 8 weeks if you've never entered anything like this before! I'll be sharing many more insights into what it takes to win in a free workshop coming to you soon. Let me know anything in particular you want to find out, and I'll include it! In the meantime, I've included lots of examples of winners of this award in my book WIN!, which you can download here for free too: https://lnkd.in/eTXhiiFX

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What fantastic news for two iconic and outstanding brands in the Scottish creative and digital space! LEWIS, founded by David Lewis, has acquired Tayburn in a six-figure cash and equity deal that will combine almost a century of creative and digital expertise.  ✪ Richard Simpson ✪, Ambassador in our WeDO Scotland Executive Team is joint Managing Director of Tayburn alongside Malcolm Stewart. Huge congratulations to you both, to David and to all your teams, what a powerhouse this will be. Both LEWIS and Tayburn will continue to operate in their current form, but will now sit as part of a newly formed Group Company, Limitless Innovation Group. The deal will bring together the two firms to offer clients a creative partnership, focused on today’s evolving business needs. The new business will develop a unique agency model where individual expertise is fostered, and clients can work directly with experts in the areas they need support. They’ll deliver a fully streamlined service covering strategy and insight, brand development, creative design, packaging, multichannel campaigns, and web development. Given that their expertise is backed up by a combined 95 years of experience in the industry, their commercial mindset will continue to help guide their clients well when it comes to business decision-making and planning. They’ve been placed in the top 5% of the most sustainable businesses worldwide. Together, they’re committed to maintaining their strong ethical position and growing their Environmental, Social and Governance (ESG) accreditations so that their partners are confident of their investment in being a “business for good”. Read the full article 👉 https://lnkd.in/ewexq6AA #entrepreneurship #scottishbusiness #smes

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“People need to stop trying to sell as efficiently as possible, and start trying to sell as effectively as possible” The words of Rory Sutherland. I speak a lot about the need for #CPG and #FMCG manufacturers to get good at creating demand again. My belief is that, over the last two decades, creating demand is an art form that has been lost in favour of creating ‘effeciencies’. But seriously, after almost two decades of price increases and volume decreases resulting in tepid growth or stagnation, when are we going to admit there are no more sizable efficiencies left to be had? When a strategy isn’t working it is not those that stick with it that succeed, it is those that pivot, pivot early and try a new approach. ‘Effeciencies are as efficient as they can efficiently get. Let’s create some demand again.’ How? Here is a place to start, as Rory said, start trying to sell effectively instead. (Potential) customers have needs, missions and journeys. Effective selling begins with understanding those needs missions and journeys, and then creating products, services, advertising, marketing, promotions and communications that speak directly to what you target audience is looking for, where they are looking for it. Added bonus, selling effectively is way more fun than selling efficiently. #digitalcommerce #ecommerce #creatingdemand #digital #efficiency #effectiveness #cpgindustry #fmcgindustry

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I ask small businesses on a daily basis "Is your brand working hard for your business?" If you're not sure of the answer, then perhaps you need to come to Cotswold Networking Wednesday evening and find out how you can audit your brand and understand if it is helping you to stand out and create competitive advantage. Drop a comment below if you want to come as my guest.....all before the England game.

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