Pete Markey

Impact is our output. We talk about modern marketing being able to deliver two types of impact - cultural and commercial. How do we move beyond the brand purpose debate and into a more grown up and nuanced conversation about the different types of impact we all create as marketers every day? Come and join us to find out.

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I was really pleased to read that M&S are launching a clothing repairs service to help promote sustainability. Perhaps slightly late to the party but a solid step forward for such a large brand. John Lewis already have a great clothes rental and recycling scheme and I personally love the odd sneaky purchase from Mulberry pre-loved. Consumers are becoming more aware of sustainable fashion and are slowly starting to proactively change their shopping habits in an attempt to be kinder to the environment. However whilst the M&S news is a positive step forward with the online hub opening next month I do wonder if they could take it a step further. Currently you will be able to select anything from zip replacements to invisible mending by completing the online form and then posting off to SOJOs in-house repair team. You get the item back 7 - 10 days later. Much better than that favourite jacket with a broken zip sitting at the back of the wardrobe forever. But I now pose the question of how green is the parcel delivery part of the business? Perhaps as the business scales they could pilot giving customers an option to drop off in-store and collect and if you walked, cycled or used public transport you receive a discount. Will be interesting to see how this partnership and proposition evolves. More info in the link below. https://lnkd.in/eZUEQXjv.

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As a new channel - and one that presents significant revenue generating opportunities - retailers have been quick to explore #RetailMedia - but what's next for this evolution in #retail #marketing and how can brands bring #advertisers closer to their audiences of conversion-ready customers? Join ADvendio 's webinar on 30 May to discover key evolutions in the #RMN space and how retail businesses can capitalise on these new opportunities. Reg details -> https://lnkd.in/exzeq2yv

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Two of the largest #retailmedia players are now reaping the Attention 👁️👁️Advantage of #directmail as part of their offsite options for CPG clients. Come and join this fantastic webinar with JICMAIL to understand why …

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Our current approach to health is unsustainable, both for the health of the population and for the economy. A reorientation towards prevention is the only way to avert the growing health and wealth crisis. #healthcare #NHS https://lnkd.in/eVmfbxY4

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365 days of connecting brands with their customers IRL with Spacefor, while growing DEPARTMENT LTD 22% YOY. It's been a busy year with plenty of wins, challenges, lessons and observations. Some key insights and 'truths' from this journey: - Focus & energy are more important than time - Plan effectively and create routines - Delegate more - Say no - Make unconventional decisions - Include people on a journey 'Need to explore further' - an outtake from my weekly highlights back in May 2021 - is how it all began.

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It's the end of half term and the kids are back to school (yeah), time for a quick summary of what we have been up to Threads Creatives this last month. 📣 We delivered Branding Brilliance 'monthly moments' webinar. This was targeted at smaller growing brands, we had a fantastic sign up and turn out (our best webinar yet!). Be sure to sign up for our next event 'SS25 Trend Forecast' at Threads Creatives under the events tab. 📣We created some lovely Christmas trend & mood boards for the scent division of SOH Group, giving them clear direction for product and scent development. 📣We crafted and delivered a winning product strategy for Hicks & Brown, some very exciting things to come for this brand! 📣We have been working on mapping out the correct brand growth strategy for our newest client, more to come on that soon. 📣I attended a 'Lunch and learn' hosted by tex.tracer at Home Grown Club to discuss the sustainability journey amongst retailers, share ideas, concerns and best practices. With guest speaker Nikhil Hirdaramani and representatives from ASOS.com, Green Story, Mantis World, Mini Cuddles, Orlebar Brown, Seraphine 📣We mapped out a brand photo shoot, style and content, and done some location scouting too. 📣We have delivered 1:1 founder business coaching and mentoring. 📣Met with some great people to discuss shared goals, supporting one another and possible collaborations (my favourite chat being with Rachel Perkins) 📣We survived had half term, with 2 of my 3 kids having birthdays too (Beau 10, Anya 13!) If we can help you business gain clarity to take the right next steps, please don't hesitate to reach out. (Anyone else using their Liberty. beauty box subscription to prop up their screen and laptop?....I highly recommend both) #brandstrategy #businesscoaching #colaborations #sustaibability #trend

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Did you know 2 in 3 consumers say mail gets their undivided attention? Our report, ‘The Attention Advantage’, written by WARC is packed with stats and insights to help your brand stand out. ➡️

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''Exclusive GPs in North West London have been warned against ‘causing anxiety’ for patients by posting on social media about the ICB’s same-day hub plans.'' Earlier this year, a proposed change at NWL integrated care system (ICS) to ''effectively mandate the use of same-day hubs via the enhanced services single offer'' caused controversy amongst GPs local to that area. Some GPs and patients took to social media to voice their concerns. The plan was eventually scrapped. This scenario has raised an important issue; 👉 To what extent can social media be used as a communication tool between doctors and patients to voice their concerns about patient safety? 👉 If doctors use social media to raise concern, how can they do this in a way that does not cause undue worry/stress for patients, in keeping with GMC guidance? Full article can be found here; https://lnkd.in/d9zukBTc #gp #socialmedia #doctorsonsocialmedia

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Unveiling the 33 Laws of Business from "The Diary of a CEO" by Steven Bartlett As marketers, we're constantly seeking the edge, the secret sauce to success. Steven Bartlett, entrepreneur extraordinaire and host of the UK's #1 business podcast "The Diary of a CEO," delivers just that in his book of the same name. But it's not your typical dry business tome. Bartlett, known for his unfiltered approach, unpacks 33 actionable "laws" through interviews with influential leaders, offering a fresh perspective on leadership, growth, and navigating the ever-changing business landscape. Intrigued? Here's a taste of what you'll find: 1. Laws for Building a Winning Culture: Discover how to foster curiosity, transparency, and a growth mindset within your team. 2. Laws for Personal Growth: Learn how to overcome self-doubt, build resilience, and become the best version of yourself as a leader. 3. Laws for Innovation and Disruption: Explore strategies for staying ahead of the curve and embracing change as a catalyst for success. This book isn't just for CEOs! It's a goldmine for marketers seeking to build strong teams, lead with purpose, and navigate the ever-evolving business world. Have you read "The Diary of a CEO"? What business "laws" resonate most with you? Let's discuss in the comments!

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Marketers have an important role to play in building a new world of sustainable businesses that break the link between consumption and environmental and social destruction. A great piece in WARC from my brilliant strategy colleagues Georgina Murray-Burton and Frank Lawley on how brands can reduce the green gap - customers who want to buy sustainably but are currently excluded by the price premiums sustainable products often demand. #marketing #marketingstrategy #ethicalmarketing House 337 https://lnkd.in/dbSBRZ8j

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Audience: Who are they? Where are they? Which should you prioritise? How to reach them? Thank you Retail Jeweller for the opportunity to talk about the importance of working on your brand’s audience. Link to read further below!

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not unexpected ...all plausible benefits of #GenAI Reckitt’s pilots show how GenAI will change the face of marketing Hygiene and consumer health business Reckitt reports that a series of GenAI pilots over a period of four months has delivered enhanced insights, greater productivity and better-quality outcomes across its marketing.  Key findings  By using GenAI, teams can reduce concept development time by up to 60%, whilst significantly improving quality. By using GenAI to adapt assets for full funnel use and localise them between countries, Reckitt found an approximate 30% reduction in the time needed to adapt and localise ads, with increased consistency in asset quality. Time spent on everyday tasks, such as a post-campaign media analysis, could be reduced by up to 90%, with the quality improving two-fold. Why GenAI matters The pilots – undertaken across the Gaviscon and Finish brands as well as the company’s overall marketing function – illustrate the potential advantages of GenAI across a range of activities.  But such results can’t be bought off the shelf, and brands will need to invest accordingly: Reckitt used a suite of tools tailored to its needs, including custom-built GPTs trained on Reckitt data and expertise, multi-modal GenAI tools for content adaptation and localisation, and an interactive interface to create, test, and refine new product concepts from consumer insights data.  Key quote “GenAI offers huge opportunities for growth, but only if harnessed in the right way – by rethinking the way the entire marketing community operates. Therefore, embracing GenAI successfully will come down to successful change management and intentional leadership” – Fabrice Beaulieu, Chief Marketing, Sustainability and Corporate Affairs Officer at Reckitt.

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How we reduced a dental clinic's cost per lead by more than 60%. Marylebone Smile Clinic was a brand new cosmetic dentistry in the heart of London, on the famous Harley Street. Google ads were their weapon of choice to generate high-quality leads. We targeted people within a 30-mile radius of the London region. Within the world of dentists, veneers, composite bonding etc - there is a huge volume of search. Even just a slight change of wording can completely change the meaning of the search, or where a consumer finds themselves in their journey. This meant having a very strict process on our keywords and being extremely proactive with adding in negative keywords in order to ensure our ads would not appear again where they shouldn’t. The results: ✅ Reduced the cost per lead by 68.5%. ✅ Improved conversion rates by 0.96% across all campaigns within the account. #clientresults #digitalmarketing

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What a fantastic live session today at The Marketing Leadership Masterclass with Thomas Barta and Pete Markey, CMO at Boots UK. I found myself nodding in agreement throughout. 🙂 It was refreshing to hear from the Marketer of the Year that lacking industry experience should not be a barrier to getting the job. Being able to apply creative marketing and make a difference is more important. Totally agree! Other points discussed included: asking the right questions during interviews, doing your homework, and ensuring you fit well with the company and its people. When you land your perfect role, don’t try to change everything at once; instead, identify what works and what doesn’t. Lastly, I love the new brand tagline, "With you. For life."— it's so true. I worked in a Boots store as a Saturday girl at age 16 and still shop there regularly with my grown-up children. PS: I love the new summer ad too! #marketingleader #leadership #personaldevelopment #opentowork

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Join us for the second instalment of our Shopper Unpacked 2024 #Webinar Series! As the cost-of-living crisis continues to impact #shopper behaviour, the stare down between #Brands and #PrivateLabel intensifies, and the stage is set for one of the biggest battles the #Grocery arena has seen.   Can Brands duck and dive to go the distance or will Private Label land a knockout blow?   In this webinar we’ll use our most recent and historic data, unique shopper perspective and expert point of view to help you: 1. Determine the roles Brands and Private Label play for shoppers 2. Recognise the strengths of Private Label and where these pose the biggest threat to Brands 3. Identify key strategies for an optimal Branded approach Join us for this 30-minute webinar.   When?  Wednesday 5th June 2024. 11am. 30 minutes. Registration link in first comment. #ownlabel #categorymanagement #shopperinsights #groceryinsights

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Delighted to have been awarded Chartered Marketer status by the CIM | The Chartered Institute of Marketing after two continuous years of CPD and passing the Chartered Marketer Assessment. Chartered Marketer status recognises experienced marketing practitioners who commit to continuing professional development. In an ever-changing marketing landscape, staying up-to-date with the latest developments and innovations remains critical to marketing success. #CharteredMarketer #CMktr #CharteredInstituteOfMarketing #CIM #DigitalMarketing #Marketing #SEO #PPC

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