Peter Cliff

Sub-Species: The End Games- Creator, Writer, Director

Sub-Species is the first Haunted House (Horror Maze) of its type, removing the norms of what a walkthrough attraction is expected to deliver by offering complete free-flow batching, multiple routes, alternate endings, cutting edge technological features, world class theming and innovations in scare performance.

Guest rated as the most popular attraction in the event's history, achieving satisfaction of 95%.

Director and lead creative- Shows, live experiences and atmosphere.
- Responsible for initial concepts and product development.
- Script editor (Resort based).
- Continual product management in line with external intellectual property guidelines.
- Director- all shows, live experiences and atmosphere.
- External acts management and programming.
- Casting director for all performance positions.

Creative direction for all live entertainment content. Following the success of the 2013 Management Conference I was asked to produce the entertainments programme for the 2014 event. Responsibilities included: artiste engagement, budgetary negotiation, creative production and internal theatrical direction.

Full creative direction over the 2013 Fireworks Spectacular inclusive of initial concept, scripting, show direction and musical content.

Audience feedback at an all time high, receiving over 97% guest satisfaction.

Entertainment content manager and chief artist engager. Responsible for the programme content of entertainment over the 3 day event. Ensuring that all acts complimented each other and the varied event brief.

Lead creative direction on Alton Towers Resort's themed scare hotel.

Lead creative direction on Alton Towers Resort's premier Scarefest (Halloween) attraction.

The Sanctuary is a recently re-opened medical rehabilitation centre run by the doctors and nurses of the enigmatic Ministry of Joy, a sinister department concerned with the correction of the stresses and strains of the modern world. The facility is now open, ready for the Ministry to conduct important new experiments ahead of their next big project...The SMILER.

WINNER: Best Seasonal or… Show more

Lead creative direction on Alton Towers Resort's premier Scarefest (Halloween) attraction.

The Sanctuary is a recently re-opened medical rehabilitation centre run by the doctors and nurses of the enigmatic Ministry of Joy, a sinister department concerned with the correction of the stresses and strains of the modern world. The facility is now open, ready for the Ministry to conduct important new experiments ahead of their next big project...The SMILER.

WINNER: Best Seasonal or Halloween Scare Attraction/Maze (large venue) THE SCARE AWARDS 2012
WINNER: Best Scare Attraction SCARETOUR AWARDS 2012 Show less

A new experience, Alien: Escape will allow Madame Tussauds London visitors and Alien fans alike to witness first-hand the terror of being on-board the Covenant ship, following the release of the chilling blockbuster film, Alien: Covenant.

Large scale projection mapped show with connected peripheral effects. Story, content, direction and show programming.

Narrative led wooden rollercoaster at US park Kings Island.

Turbo Track puts you in the seat of a Ferrari Test Driver as you and your loved ones experience back-to-back thrills, a vertical climb and an epic zero gravity fall. So if you’re ready to take on the highest heights, now is the time to prove it!

Creative (Project Designer)

In May 2014, Alton Towers Resort launched the first ever CBeebies Land. Home to a range of unique themed rides, attractions and live entertainment, CBeebies Land will be a completely immersive experience for children and young families to create new experiences and inspire learning through play.

For the first time, CBeebies viewers will be able to step right into their world. A place that's full of nourishing, real adventures. Come and play...

Sole creation of a unique, magical and captivating musical performance, bringing together music, improvisation, clowning and audience interaction. The act received widespread positive reviews and is planned to return for the 2014 season.

Project Designer

Nemesis Sub-Terra - a psychologically and physically thrilling experience, taking place in a dark, intense underground setting. This attraction is based around the back-story of the original Nemesis attraction, which opened in 1994. Nemesis Sub-Terra takes guests down into the deepest, darkest location of the theme park for a unique and unusual experience.