Paul Boag

The web has become a noisy place with millions of companies trying to get users’ attention. No wonder many of them apply increasingly desperate techniques to encourage users to act on their websites. We’ve seen an explosion of dark patterns attempting to manipulate users into handing over personal data or make a purchase. Jump to table of contents.

However, these manipulative techniques come with hidden costs in customer service, maintenance, support, return processing fees, and social… Show more

The web has become a noisy place with millions of companies trying to get users’ attention. No wonder many of them apply increasingly desperate techniques to encourage users to act on their websites. We’ve seen an explosion of dark patterns attempting to manipulate users into handing over personal data or make a purchase. Jump to table of contents.

However, these manipulative techniques come with hidden costs in customer service, maintenance, support, return processing fees, and social media backlash. They cost a fortune and hurt business irrevocably. Download a free PDF sample (17.3 MB) (ePUB, Kindle).

How, then, do we encourage users to act? If dark patterns are not the answer, then what is? How do we increase clicks without shady tricks? These are the questions that Click! answers.

In the book, you’ll learn how to:
- measure conversion effectively
- build a user-centric sales funnel
- address objections and reduce risks
- build trust and overcome skepticism
- persuade people well without alienating them
- boost business KPIs sustainably
- apply quick wins to help business today
- establish long-term strategy for better conversion. Show less

Many companies try to create a great experience for customers. However, few are willing to make the changes required to deliver on that promise. In fact, most companies don’t even realize how bad their experience can be. This is why I wrote the “User Experience Revolution,” a practical battle plan for placing the user at the heart of your business.

Nothing is more frustrating than stubborn management entangled in dated workflows and inefficient processes. That's why we created Digital Adaptation, a new practical book on how to help senior management understand the Web and adapt the business, culture, teams and workflows accordingly. No fluff, no theory — just techniques and strategies that worked in practice, and showed results.

The book will help traditional businesses and organizations to overcome their legacy, and help you… Show more

Nothing is more frustrating than stubborn management entangled in dated workflows and inefficient processes. That's why we created Digital Adaptation, a new practical book on how to help senior management understand the Web and adapt the business, culture, teams and workflows accordingly. No fluff, no theory — just techniques and strategies that worked in practice, and showed results.

The book will help traditional businesses and organizations to overcome their legacy, and help you plant the seeds of change with very little power. If you do want to finally see changes happening, this is the book to grab. Show less

Building websites for business’ uncovers the secrets of sites that successfully generate real return on investment. This book will enable you to transform your website from an expense to a measurable source of income.

Other than Internet Explorer, what is the most challenging part of your job? Did you answer clients? If so this ebook and podcast are for you. Discover how to keep your clients happy, maintain your own sanity and produce the most effective websites you have ever built.

Just because you're responsible for your organisation's web presence doesn't mean you know how to run a website. Website Owner's Manual is a book for the thousands of marketers, IT managers, project leaders, and business owners who need to put a website in place and keep it running with a minimum of trouble.