Paul Price

Marketing Director, Kent Science Park
• Appointed by LaSalle Investment Management (LIM) who act for pension fund investor
• Reporting to property management team at Jones Lang LaSalle (and LIM)
My role has included:
- Working at board level I have been responsible for the development of integrated marketing strategies designed to turn vision and goals into reality
- Implementation of complex integrated marketing and communications – the full marketing mix
- Acted on behalf of… Show more

Marketing Director, Kent Science Park
• Appointed by LaSalle Investment Management (LIM) who act for pension fund investor
• Reporting to property management team at Jones Lang LaSalle (and LIM)
My role has included:
- Working at board level I have been responsible for the development of integrated marketing strategies designed to turn vision and goals into reality
- Implementation of complex integrated marketing and communications – the full marketing mix
- Acted on behalf of the business in front facing roles including sales, political lobbying, networking
- Built and directed in-house marketing team function and managed external agency suppliers
- Full budget and procurement responsibility

Results include:
- Achieved all marketing and promotion targets. Regularly exceed expectation, esp. with PR coverage

- Improved business revenue growth to over 10% per annum during the toughest ever climate in commercial property

- Achieved key development planning permissions. Shortlisted for national industry awards

- Successfully transformed the public profile and reputation of the brand
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- You Gov Plc - b2b marketing research: UK marketing and sale collateral, online banner advertising
- GO Response - b2b telephony services: Marketing strategy, sales support literature, event organisation, e-marketing,
social media, literature, website, PR
- The Bradley Group - b2b consultancy and training: Strategy, branding, advertising, e-marketing, social media, PR
- Global Associates - b2b electrical engineers: Positioning, sales and marketing literature production
-… Show more

- You Gov Plc - b2b marketing research: UK marketing and sale collateral, online banner advertising
- GO Response - b2b telephony services: Marketing strategy, sales support literature, event organisation, e-marketing,
social media, literature, website, PR
- The Bradley Group - b2b consultancy and training: Strategy, branding, advertising, e-marketing, social media, PR
- Global Associates - b2b electrical engineers: Positioning, sales and marketing literature production
- MEMS Power Generation - b2b: Marketing literature and advertising campaign
- Telabria Networks – b2c consumer broadband: Consumer launch campaign (subsequently sold to Icomera)
- Pineapple Performing Arts School Covent Garden: Website and promotional literature
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Financial Services:
- Brand identity and global implementation of brand and literature for ‘top 5’ accountancy firm
- Marketing collateral for world leading real estate investment manager
- Marketing and collateral development for international financial services brands.

Entertainment
- Consumer marketing for world leading entertainment brands; FMCG packaging design, advertising and promotions

Cable, Satellite & Digital
- Channel promotion for world leading… Show more

Financial Services:
- Brand identity and global implementation of brand and literature for ‘top 5’ accountancy firm
- Marketing collateral for world leading real estate investment manager
- Marketing and collateral development for international financial services brands.

Entertainment
- Consumer marketing for world leading entertainment brands; FMCG packaging design, advertising and promotions

Cable, Satellite & Digital
- Channel promotion for world leading breaking news channels
- Programme promotion for global children’s entertainment channel and other specialist entertainment channels

Not-for-Profit
- National health promotion campaigns for government and charity brands
- Promotional literature for children charities

B2C
- UK and EMEA marketing for world leading entertainment brands; FMCG packaging design and launch advertising
- Promotional campaign for global drinks brand throughout its sponsorship of largest European football event held in the UK
- Regional advertising for global telecoms brand

B2B Professional Services
- Branding, marketing and communication campaigns for leading national / international organisations and regional SME private sector businesses

Property Sector
- Commercial and retail property marketing for leading global real estate investment management brands

Fashion / Retail
- P.O.S promotion for perfume portfolio of world's largest luxury group
- Branding and launch of new corporate services product and catalogue for world’s largest luxury jeweller
- Retail and brand identity for UK’s largest privately owned home fragrance manufacturer and retail brand
- Store opening promotions for national electrical store chain as it expanded across the UK
- Clothing catalogue for country outfitter to royalty since 1839 Show less

Head of Marketing, Inchoak Redman (office furniture and interiors)
- Developed strategy and implemented a 12-month plan focusing on revenue generation
- Achieved >500% increase in monthly online sales in <12 months
- Transformed performance of website, digital marketing, PPC and social media channels
- Business successfully sold August 2014

Acted as Senior Marketing Manager/Head of Marketing, IFF Market Research (ranked top 20 research agency):
- Strategy and implementation of integrated marketing
- Successful negotiation and approval of annual marketing with large number of stake/share holder structure
- Led re-brand and its implementation
- Development and management of website, marketing collateral, digital marketing, database, liaison with media relations and telemarketing functions (external agencies), thought… Show more

Acted as Senior Marketing Manager/Head of Marketing, IFF Market Research (ranked top 20 research agency):
- Strategy and implementation of integrated marketing
- Successful negotiation and approval of annual marketing with large number of stake/share holder structure
- Led re-brand and its implementation
- Development and management of website, marketing collateral, digital marketing, database, liaison with media relations and telemarketing functions (external agencies), thought leadership, customer communications/events, exhibitions and NPD marketing

Results:
- Business achieved over 60% business turnover growth in the period. Show less

Client list:
Alcan Europe (now Rio Tinto Alcan), APACS (Association of Payment and Clearing Services), Bass Brewers, BBC Education, BBC Radio 1, British Lung Foundation, Bradley Group (The), BSKYB, BT Broadcast, Buena Vista International, Cambridge Research Systems, Carlton Screen Advertising, Clear Channel, CNBC, Coca-Cola, Comet Group plc, Cordings of Piccadilly, Disney Channel, Down’s Syndrome Association, English Tourism Council (Visit Britain), Financial Times Business Resource Centre… Show more

Client list:
Alcan Europe (now Rio Tinto Alcan), APACS (Association of Payment and Clearing Services), Bass Brewers, BBC Education, BBC Radio 1, British Lung Foundation, Bradley Group (The), BSKYB, BT Broadcast, Buena Vista International, Cambridge Research Systems, Carlton Screen Advertising, Clear Channel, CNBC, Coca-Cola, Comet Group plc, Cordings of Piccadilly, Disney Channel, Down’s Syndrome Association, English Tourism Council (Visit Britain), Financial Times Business Resource Centre (FTBRC), Global Associates, Grant Thornton International, Girlguiding UK, HEA/Department of Health, Henderson Global Investors, Hutchison Telecom, ICM Research, IFF Research, Inchoak Redman Office Furniture, Jones Lang LaSalle, Kent Science Park, King Sturge Property International, LaSalle Investment Management, Lions Gate Films, MEMS Power Generation, Morgan Stanley, National Asthma Campaign, National No Smoking Day, Office Angels Recruitment, Pantheon Retail Europe, Parfums Christian Dior, Pineapple Performing Arts School, Sci-Fi Channel, Signet Group, TBWA Simons Palmer, Warner Home Video UK, Warner Home Video Europe, YouGov plc, Wax Lyrical
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