Miguel M. Avalos

This time last year, we hosted the first-ever Ecosystem-Led Growth (#ELG) event in Europe alongside our friends and ELG Alliance member, Stripe. As the inaugural event of its kind, we were uncertain about the demand, so we kept it fairly small. 😳 Little did we know, it sold out shortly after we announced it. 🤝 Fast forward to today, and we are thrilled to be hosting another ELG event in London, once again in partnership with Stripe. A lot has changed since last year: 🔺ELG has exploded in popularity 🚀 Everyone is talking about it, and we see this reflected in the numbers every day—from the growth of the ELG Index to the fact that the banner in the picture below now reads "20k customers" (43% ⬆️). 🔺 In response to this growth, we've adjusted the format accordingly. What started as a couple of hours' meetup has evolved into a full-day conference, following our successful event in Austin, TX last month 🇺🇸 Don't miss out on this incredible opportunity to be part of the ELG movement. With only a few tickets left, now is the time to secure your spot and join other SaaS industry leaders and GTM operators for a day of insightful discussions, networking, and growth. Book your tickets today before they sell out 👉 https://bit.ly/3RKLGft

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Sad to read the news that Workplace from Meta is going to be sunsetted next year. A lot of great companies achieved amazing things with it - not least some awesome ideas programs. Some of the highlights over the years for me include; - How proud the whole team were to support Nick De Blasio and the team at Nestlé in launching their InGenius ideas program on Workplace - Working with Stephen Lee and Irene Scardia to run Spark across the globe at Discovery Inc - Hustling to go from first meeting to launch to over 40,000 people with Scott and Justine (and later Alun) in about 2 weeks for AstraZeneca's award-winning AZ2025 campaign - Working with the partnerships team at Facebook/Meta on a really productive partnership (often over those lovely office lunches ;)) that began with Armin leading the way - Working with an absolutely huge (but shy) retailer to give a voice to millions of in-store colleagues Though the vast majority of our customers now use our apps for Microsoft Teams and Interact Software, we're here to do everything we can to help those still using the Workplace integration to minimise disruption as they navigate the path ahead. We'll be opening up our Teams and Interact Apps to those currently using Workplace, and connecting the dots with the Interact team who can help companies now scrambling for an alternative. Photo from one of the early and very swanky Transform events. Thanks for the memories - the only thing constant is change - onwards and upwards 💡

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Join this session for one of Miro's biggest updates ever 🚀

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Plenty of awesome WhatsApp product announcements at Meta's Conversations conference in Brazil this week: Marketing Messages with Optimizations, Conversions API, AI for Businesses, Meta Verified on WhatsApp, enabling Calling on the WhatsApp Business Platform, and more! Blog post with details: https://lnkd.in/gWtT4kEU Full videos of the conference here: https://lnkd.in/gFfWsDCG #Conversations24

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🚀 Exciting News from Meta! 🚀 Today, at Conversations in São Paulo, we've unveiled powerful new business messaging features on WhatsApp and Messenger designed to elevate your customer interactions. 💬 Marketing Messages with AI Optimization: Improve your ROI by sending targeted, relevant messages to your customers. 📈 Conversions API for Business Messaging : Measure and enhance your ad performance across Meta technologies. 🤖 AI for Businesses : Utilize AI to provide support, create ads, and manage customer interactions efficiently. 🔹 Meta Verified :Build credibility with a verified badge and premium features. 📞 Calling on WhatsApp Business :Offer customers the option to call your business directly. Learn more about how these features can transform your business here: https://lnkd.in/gvPkvb66 #BusinessMessaging #WhatsApp #Messenger #Meta #CustomerEngagement #AI #MarketingInnovation

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I said annual subscriptions were the best option for an app on the Steve P. Young Podcast Buyers prefer apps with annual subscriptions, indicating consumers' perception of long-term value. However, Vitaly Davydov 's post reveals that weekly subscriptions are currently dominating the market. This trend likely stems from human psychology: lower entry prices of weekly subscriptions attract more users to convert. Even if users stay for just a short period, they often monetize better than annual subscribers. For instance, a $10 weekly subscription surpasses a $60 annual subscription in revenue after just 6 weeks. Weekly subscriptions not only convert users who might never opt for annual plans but also prove more lucrative over time. This shift in subscription models offers fascinating insights into consumer behavior and app monetization strategies. Have you shifted your monetisation to weekly subscriptions lately? If so, what was the result? #apps

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“People do business with people. Not ideas, not products, not machines, not tactics, strategies, not even money. So you better get the people part right if you really want to succeed. Interpersonal competence is a determinant of both personal and professional success.” Powerful people tips from Carole Robin, Ph.D. in Lenny's Newsletter: ⭐️ In any exchange between two people, there are three realities:  1️⃣ My reality: my intent, how I see the world, my background, my history  2️⃣ My behavior (verbal or nonverbal): what I do or say or don’t do  3️⃣ The impact: whatever happens on your end, how you see things, your background When we don’t recognize that those three realities exist, we don’t understand that we are only privy to two out of the three. ⭐️ The art of inquiry in conversation Helps you better understand yourself + what the other person feels 1️⃣ Approach the conversation with the mindset: is there something for me to learn? (suspend judgement) 2️⃣ Ask questions that start with WHAT, WHEN, WHERE or HOW (don’t start with WHY, it makes people defensive) ⭐️ Know how to repair in conversations   1️⃣ One of the most powerful things you can do when somebody responds in a way that feels very unexpected and out of whack with what you just said is: “What did you hear me say?”  2️⃣ "Now that I understand that that’s what you heard, I understand why you reacted the way you did. Let me try it again."

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Banks are turning to their own first-party data to replace the third-party cookie system. With access to a consumer's spending history, banks have valuable insights into online and point-of-sale purchases. A major bank is using a "retail media network" to generate revenue from digital advertising by only charging advertisers when a purchase is made. This mechanism benefits both consumers and the bank by offering relevant offers at the time of purchase. This approach could also help banks recover from the expected settlement on credit card interchange fees and turn the tables on retailers. Are we looking at Banks and Fintechs as competition to Ecommerce and Retail Industry on the lines of what Apple has been doing / done from Mobility to Fintech (Payments) to Bank (Cards) #banks #cards #data #analytics #amazon #noon #flipkart #walmart #loyalty #customer #consumerinsights #customerbehaivour #retail #retailinsights #usa #uae #india #payment #payments #paymentsolutuons #points #rewards

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Did you say GenAi & Pizzas Nathan Yap? 🧠 🍕 What an incredible collaboration for a global pizza brand: -Under 45 days to go live and 70% less cost to implement -Agent efficiency up 15% -Average revenue per call way up How? With Local Measure Amazon Connect & Amazon Bedrock Thanks for a great partnership SupportZebra the passion you show for our customers shines through from this video. #awspartners #amazonbedrock #amazonconnect

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🎆 Proud and happy to share that we just launched Meta AI, your new assistant: built with Llama 3. You can use Meta AI in feed, chats, search and more across our apps to get things done and access real-time information, without having to leave the app you’re using! 🤖 A better assistant: Thanks to our latest advances with Meta Llama 3, we believe Meta AI is now the most intelligent AI assistant you can use for free – and it’s available in more countries across our apps to help you plan dinner based on what’s in your fridge, study for your test and so much more. 💡More info: You can use Meta AI in feed, chats, search and more across our apps to get things done and access real-time information, without having to leave the app you’re using. ⚡ Faster images: Meta AI’s image generation is now faster, producing images as you type, so you can create album artwork for your band, decor inspiration for your apartment, animated custom GIFs and more. More information below https://lnkd.in/ecQ6H--r

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Ever since we did our first 📊 benchmark reports two years ago we have wanted to expand on the idea of benchmarking. We saw that there was a huge appetite for measuring yourself against others. What we wanted was the ability for every revenue oriented B2B marketer to benchmark their performance against their peers. That’s why we are super proud to announce the launch of Dreamdata B2B Benchmarks! With Dreamdata Benchmarks you gain instant to B2B, industry benchmarks. And you can measure yourself against them using the same methodology that is used in the benchmark. No more one-off benchmark downloads from questionable sources and expired data. 📊 Compare yourself against top performers in your industry when planning your next budget. 🎯 Set realistic targets and goals based on industry-wide data. 🛩 Judge the length of your customer journeys and funnels and compare against B2B companies of your size and industry. ...and much more... #B2BBenchmarks #DreamdataBenchmarks #B2BMarketing 

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✨🎙️ I had the pleasure of chatting with Gymshark’s Chief Digital Officer, Carly Natalizia, for the latest episode of Meta's Performance Talks! 🎙️✨ We spoke about how rapid innovation in AI is revolutionising the marketing industry and Carly shared insights on how marketing has shifted from focusing on targeted audiences to discovering new, broader ones with the help of Meta’s Advantage+ Shopping Campaigns 🌐📊 We also explored the importance of creative diversity in marketing, and how Gymshark measures success and maximises visibility through CAPI and lift studies. 🎨📈 Excitingly, Carly also gives us a sneak peek into why 2024 is set to be Gymshark's biggest year yet! 🚀🎉 #MetaPerformanceTalks #MarketingInnovation #AI #CreativeDiversity

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Many people underestimate the impact of out-of-home (OOH) advertising, especially at the early stage. I’ve seen time and time again how it can be done well. I was reminded of this last week when Canvas Ventures hosted a panel discussion with GTM leaders. Euphonia X. (Brex, Ashby) shared why billboards worked especially well for Brex, when she was joined as the second marketer at the Series B, and why she’s trying it again now at Ashby. In this clip, Euphonia shares how you can figure out if your audience is properly concentrated to ensure effective reach, and how to boost engagement and think about measurement by incorporating a LinkedIn strategy. "I recently did a little bit of testing, kind of like a single billboard situation on the 101. We were able to talk to some pretty crazy big companies that we would otherwise not be able to. Something unique about a billboard is that it is a physical thing. It gives people a feeling that you are trustworthy. So whenever you buy billboards, try to buy premium placement before you do bus stops." I'll be sharing additional tips and insights from last week's event here throughout this week. #GTM #VentureCapital #OOH #Marketing #Venture

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At 640 Oxford we just launched our first podcast series, #YearOne, where we meet with founders and ask them to reflect on the highs/lows of starting their business during #YearOne. Too many podcasts gloss over just how hard it is to be a founder and don't provide tangible advice to founders. Mark Ang is a founder we invested in early on that we knew was special and feel lucky to call him a friend. We don't only admire Mark because he's built one of the largest 3PL businesses in Canada, works with global retailers, or raised $200M+...all before turning 30. If you only noticed these accomplishments, you'd be selling him short. It's his emotional intelligence and ability to distill his experiences into brilliant advice. For example, listen to his thoughts around investors that actively listen vs. giving answers and what is most helpful to founders. Check out this clip below and would love to hear your thoughts!

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Especially for consumer businesses, we’re taught that more is better. Shove more images down peoples throat, flood their timelines with content, overwhelm them with information. How about the opposite? What if as a business we could only communicate with our customers via say 12 posts a year? Or even less? Some thoughts on the benefits of constraints when bootstrapping. https://lnkd.in/e89BiDvC

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Dive into the benefits of using humor to make your brand stand out and learn practical ways to implement it effectively without crossing the line 👇 Tom Orbach, Head of Growth Marketing at Wiz.io, guest posts for Aakash Gupta of Product Growth and offers tactical strategies for using humor effectively to boost user engagement, brand loyalty, and growth in “Humor for Growth: The Strategy You’re Missing”. Check out the key insights in the attached presentation 👇 ───── 👉 Follow me, Alexander Small, for tactics and strategies for building startups from industry-leading Founders, Operators and Investors

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A question I tend to get is how did I end up working with creators at Snap. If you want to know the short version then make sure to listen to this episode. Thank you for having me Digital Voices Neve Fear-Smith. #careerstories #creatoreconomy #podcast

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