Bournemouth, England, United Kingdom
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Articles by Michelle
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2 things leaders do that make them shit
2 things leaders do that make them shit
By Michelle Jacques CPACC
Contributions
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What do you do if your Information Architecture is causing user confusion?
I would step back from trying to quickly identify the ‘problem’ and reframe to better understand the goal. We talk a lot about customer and user experience and that is crucial of course, but the business goal is equally important- a business needs to make money after all. So it’s not just about the IA, but about user journeys and business objectives (of course these aren’t inclusive) to provide the appropriate structure to then add the meaningful (helpful) content, wonderful semantic structure and clear CTAs.
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What do you do if your Information Architecture is causing user confusion?
I would step back from trying to quickly identify the ‘problem’ and reframe to better understand the goal. We talk a lot about customer and user experience and that is crucial of course, but the business goal is equally important- a business needs to make money after all. So it’s not just about the IA, but about user journeys and business objectives (of course these aren’t inclusive) to provide the appropriate structure to then add the meaningful (helpful) content, wonderful semantic structure and clear CTAs.
Activity
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Who is Mr Beast? Please discuss and let me know. #mrbeast
Who is Mr Beast? Please discuss and let me know. #mrbeast
Liked by Michelle Jacques CPACC
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🤣🤣🤣🤣🤣 one for all my #InformationManagement friends out there - this is how marketing is done 🤣❤️
🤣🤣🤣🤣🤣 one for all my #InformationManagement friends out there - this is how marketing is done 🤣❤️
Shared by Michelle Jacques CPACC
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After 4 years from my release from prison I have achieved what most people would have called a “day dream” but with hard work and determination I can…
After 4 years from my release from prison I have achieved what most people would have called a “day dream” but with hard work and determination I can…
Liked by Michelle Jacques CPACC
Experience & Education
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Reach plc
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Volunteer Experience
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Chair of Governors
THE BISHOP OF WINCHESTER ACADEMY TRUST
- Present 3 years 9 months
Education
The Bishop of Winchester Academy is a co-educational secondary school and sixth form with academy status, located in the Charminster area of Bournemouth in the English county of Dorset. https://www.linkedin.com/company/the-bishop-of-winchester-academy-trust/
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Advisor
Bournemouth and Poole College
- Present 7 years 2 months
Education
Business and finance advisory board.
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Digital and online safety talks - Schools including SEND
Symantec
- 1 year 1 month
Education
Active in educating Children and Parents about tips and tricks for staying Safer Online in collaboration with Schools and TeenTech a UK charity promoting careers in Science, Technology, Engineering and Manufacturing in the UK.
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Ever wondered if you're really reaching EVERYONE with your products or services? 🤔 Let's get real: If you're not including disabled people in your…
Ever wondered if you're really reaching EVERYONE with your products or services? 🤔 Let's get real: If you're not including disabled people in your…
Liked by Michelle Jacques CPACC
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Hey there, fellow Linkers 👋🏻 In exciting news, we are looking for a driven Senior PM to join our Xelix team. This is an opportunity to build…
Hey there, fellow Linkers 👋🏻 In exciting news, we are looking for a driven Senior PM to join our Xelix team. This is an opportunity to build…
Liked by Michelle Jacques CPACC
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