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We went along last week for The Marketing Society Scotland's Digital Day 2024 and came back with a few top insights on the latest strategies from brands who are reimagining the future of marketing. Ready to see how they're pushing the boundaries? Check out the blog - https://lnkd.in/d4xjXeGp #DigitalDay #MarketingSociety #MarketingInsights #MadeBrave
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UK Black Comms Network
⏳ Just 4 days left to make your voice heard! We're calling on all Black PR and comms professionals to share your experiences. Together with PRWeek UK and Opinium, our One Step Forward Two Steps Black survey aims to uncover the truth about inequities, celebrate successes and set a new standard for our industry. Back in 2020, nearly half of Black communication pros told us they’d never received an internal promotion. We want to know if things have changed. Are you being hired, recognized, and rewarded fairly? Your input is crucial to shaping meaningful recommendations for change. The survey is anonymous and takes just 6 minutes to complete. 🔗 Hit the link below to participate and help us pave the way for a more equitable future in PR and comms. 📅 Remember, the survey closes this Friday, 28th June 2024. Let's make a difference together! ✊🏾 https://lnkd.in/eM--X-Fs
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Wimbart
Back in 2020, nearly half of Black communication professionals reported never having received an internal promotion. That's shockingly dismaying! As a 100% BME-staffed agency, we encourage every Black PR professional to join the survey. Let's see what progress (hopefully) has been made, and most importantly, affect change!
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f1 Recruitment Limited
PR’s ageism problem – ‘the sector is getting left behind’ How bad is the problem of ageism in PR, and how should the sector respond? Comms recruitment specialists speak frankly about an issue that risks holding the industry back. Amanda Fone, founder and chief executive of f1 Recruitment Limited highlights the issue succinctly: “Age in the workplace is the final protected characteristic to get the attention it needs, and the comms sector, with an average age of about 27 years, especially in agencies, needs to improve its ability to hire and retain multi-generational teams.” https://lnkd.in/dHpYYghm #PR #marketing #communications #recruitment #ageismintheworkplace #back2businessship
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Chris Pharo
Thanks to PRWeek for covering our #PR360 session in Brighton. Read the full write up below and here are the key takeaways: ✅ Aim for page-ready content. Speed and volume are currently publishers’ top priorities. At Reach PLC and News UK in particular, digital reporters are increasingly taking on more of an editing role, allowing them to get content up quickly. 🔍 Find the right contacts. Make effort to actually learn who are the journalists on your patch, who specialise in the area, and target those people. 📰 Understand the media, and their priorities. Everyone on your PR team should be consuming a different newspaper every day. Having that familiarity with output is key to 72Point being able to translate a PR brief to a piece of news content and know that it will be approved for use by publishers. 👤 Remember the power of case studies. Jody Doherty-Cove says “you might get something into the paper without one, but if you’ve got a case study, you can move that story forward about 10 pages.” Thanks also to our panelists Laura Elvin, Jody Doherty-Cove and Andy Rudd for sharing their insights. https://lnkd.in/ersQFTbR For more information on 72Point’s services, or to talk about how to craft page-ready content for your campaigns, contact us here: hello@72point.com
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UK Black Comms Network
One step forward two steps Black? We want to hear your experiences of what it’s like to be Black in PR and comms today. Together with PRWeek UK and Opinium, we are opening our One Step Forward Two Steps Black survey to uncover inequity where it exists, recognise successes in creating a diverse pipeline and retaining talent, and crucially - to provide a benchmark for the industry to make change. The inaugural One Step Forward Two Steps Black survey in 2020 found that almost half of Black communication professionals had never received an internal promotion, with talent having to move to a different agency or company to rise up the ranks. Has progress been made? Are you having a more equitable experience? Are you being hired, recognised and rewarded for your contributions? We need to know so we can shape recommendations to drive change. The anonymous survey takes just 6 minutes to complete. Complete the survey here: https://lnkd.in/eM--X-Fs Kamiqua Lake (nèe Pearce) Founder of UK Black Comms Network says "As the old adage goes: what gets measured gets improved. The industry's focus continues to be on attracting Black talent into entry level roles. We want to understand what progress our industry is making on this and how organisations are rewarding Black talent within their companies." You can read more in PR Week here: https://lnkd.in/ewPJbcE4 Special thanks to Eliza Wiredu Rhoneece Patterson Priya Minhas
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Nick Manning
As ever an insightful article in The Media Leader regarding the GB News and Ofcom situation from Ray Snoddy There is a possibility that GB News are actively undermining the right wing vote by adding to the split between the Conservatives and Reform, thus helping Labour. The presence on GB News of Nigel Farage, a vocal critic of the Conservatives, will reinforce this rift. If so, the losses that Ray refers to in the article will have been even less well-spent.
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Dan Neale
The games Industry and the PR opportunity. This week we shared our perspective on a key challenge for the games sector, specifically how the tried and tested models of marketing have taken hit. These evolving changes lead to a greater opportunity for games businesses of all sizes to embrace what PR and earned media can do. There is significant opportunity around the building of audiences, development of communities, and the growth of the employer brand to attract and retain talent. If you’d like to have a read of our forthright perspective you can here: https://lnkd.in/eTcAZzdf Earlier this year we launched our sector report on the communications challenges for games industry. If you’re up for going a bit further check out our in-depth analysis here: https://lnkd.in/e5mZv5mX (Or drop me a DM and will ping you the PDF).
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Raman Raikhy
Get ready for an exciting revelation! Do you want to know what British consumers are planning for their 2024 holiday? The wait is over as we bring you the latest trends and insights that will revolutionize the way marketers approach their holiday marketing strategies. Brace yourself for exhilarating insights by downloading the report from the link below!
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HARVEY C.
It’s with gratitude to all our clients and the team at Nexus that we’ve been listed as one of the top 150 consumer PR agencies by PRWeek UK Since taking the helm of the business in 2018 we’ve seen Covid, the passing of our founder and personally I’ve survived a close call with the afterlife. If there’s anything I’ve learned over the past five years…. 1. Leadership is an honour and a privilege. We might not always get it right but being resolute to serving clients and colleagues is essential. 2. Resiliance will ebb and flow but at the core of this trait is having colleagues who can support, when perhaps you’re on an ebb. 3. Original thinking must be pursued even if it doesn’t always manifest - you must stick to how you do business and your philosophy on what drives true growth for clients. (Oh what we would have done with PG Tips £12m 😜) 4. The lasting impact you leave is what matters. Busineses change but brands can last forever if there is a clear reason to be relevant. Congratulations to the other agencies who are listed, and particularly broadcast specialist Broadcast Revolution - Phil Caplin has done a remarkable job since founding the business. #PRagency #PRweek #foodanddrink #creativeagency
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Karen Patterson
Are you looking to create your next event? Follow our three steps to success... 💡 📢 1. Agree your event objectives, goals and budget 2. Contact our Mediamaker Events team - hello@mediamaker.co.uk 3. Let the Mediamaker Events team support you through the whole planning process and create your next success story! #LiveEvents #WeAreMediamaker #TrustedEventPartner #30YearsExperience
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Lottie West
Reflecting on a great two days at PRWeek UK PR360 on the sunny south coast. Fantastic to hear from so many leaders driving change across the industry. Several themes emerged across the sessions, and a few key takeaways are: 🧠 “Earnfluence” and “brandformance” were just a couple of portmanteaux bandied around to demonstrate how in-house comms teams are leading the way in marketing, and to quote one speaker “stealing budget from other teams”. By telling stories in a more compelling way, we can provide fuel across a wealth of other marketing functions ✨Shiny campaigns win awards, but it’s the drumbeat which makes the real difference. Building a profile is good for your business and good for corporate reputation. By establishing trust and a positive relationship with the media, journalists are likely to take a more nuanced stance when your business is faced with an issue 📢If you’re not part of the conversation, it doesn’t mean the conversation isn’t happening. Brands need to be bold and take a stand on issues. If you want to build a profile for your business, you have to have views 📰 The traditional media still hold significant power - and with this power comes responsibility, in the face of unprecedented misinformation and disinformation. As PRs we have a role to play in holding the media to account. If you don’t set the record straight on every factual inaccuracy, the incorrect narrative becomes the truth 📈We often hear awareness touted as the key measure of PR success, but time and again we heard from businesses where the main focus of PR was to drive brand goals, from moving the dial on reputation, to shifting perceptions and changing customer behaviour 🤖 AI isn’t coming for our jobs, but it is coming for the specific tasks it can do better than us. As humans, where we will always have value is around personal relationships, context, guardrails, and empathy #pr360 #prinsight #prconference #pragency
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LATTE
Do you offer flexible working or do you just have a hybrid work policy? 👀 Let's be real, hybrid working for PR agencies is the status quo. It's worth including in your job ads alongside office location, but it's an expectation for most candidates. So how can PR agencies go beyond the basic hybrid model and offer more flexibility to engage top talent and create an attractive offer? Here's some flexible policies to consider ft. our UK Recruitment Manager Chantelle Azzopardi-Brown 👇 1. Hybrid working (choose your own office days) 2. Fully Remote 3. Remote-first 4. WFA policies 5. Flexible & core hours 6. 4-day week/9-day fortnight P.S. Tired of the commute and looking for a PR role with a bit more flex? Drop us a line for job opportunities 📥 chantelle@wearelatte.com #flexibleworking #remoteworking #4dayweek #9dayfortnight #remotefirst #hybridworking #pragency #prjobs
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Andreas Beckwith
New govt commits to licence fee to 2027, but no long term answers yet "New British prime minister Sir Keir Starmer has said there will be no changes to the funding of the BBC until at least 2027. “We are committed in our manifesto to the BBC and to the licensing scheme,” the prime minister said during his trip to Washington last week. “There’s going to be some more thought between now and 2027, but we are committed.”" The article highlights the malaise of the licence fee under the previous government, "The BBC has seen several years of cuts under the Conservative administration, which had previously suggested that it would abolish the Licence Fee when the BBC’s Charter was next due for renewal in 2028." The new government is striking a more supportive tone towards the BBC, and seeing it as an asset rather than a burden. However, there's no hint or idea yet as to what will happen beyond 2027. I've been clear that I think the licence fee is no longer fit for purpose, the move away from #lineartv means that less people are paying for the licence fee, and depriving the BBC of funding, even though they may well use BBC services like BBC.com or listen BBC radio. It's clear that a new funding model is needed to ensure that BBC has long term stable revenue. To call for the abolition of the Licence fee isn't a bad thing, so long as the intention on what replaces it is in the interest of public service media, and not to hinder or harm it. Licence fee revenue decreases year on year, and that means BBC has less revenue, needs to make more cuts and reduces its offering and universality. The quality reduces too, as it means more repeats and less cutting edge content. While I believe the new government administration has good intentions, it needs to quickly start thinking about what happens after the current charter expires in 2027. Not even the Johnson administration was considering changing anything before 2027, so we can consider that the status quo will continue, unless the new government wants to increase the licence fee for the remaining term. It's more about what happens in the future, and we need to hear proposals and soon about what the future of public service media will be and how it will be funded. To my mind, the best model I've heard so far is attaching a payment onto internet bills. That ticks several boxes: - This protects the psbs from government interference. - Steady and secure means of revenue, and remains relevant, as everyone uses internet, unlike linear TV. - BBC would be open to all the public and not behind a firewall, the essence of public media is that it's public. Open to suggestions, but they need to come soon. #broadcastmedia #broadcasting #television #tvindustry #mediaindustry #publicservice #media #publicservicebroadcasters #publicpolicy #uk https://lnkd.in/ejxbz2Y7
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Education and Training Foundation
What is PR and what is its future? We were delighted to have Leilah Mackie, PR expert, explain to us the concept and importance of Public Relations, the challenges faced by the industry and her former role at what3words. You can watch the recording here: https://buff.ly/3KEIga1
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Education and Training Foundation
What is PR and what is its future? We were delighted to have Leilah Mackie, PR expert, explain to us the concept and importance of Public Relations, the challenges faced by the industry and her former role at what3words. 🖥️ You can watch the recording here: https://buff.ly/3KOmDo5
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