Lucy Rennie

In The Media Leader UK, Dan Moseley argues that it’s not yet time to mourn the death of #creativity in the face of content fatigue. And the reason is that tech can help unlock creative value like never before - as long as we start asking the right questions. Head to the link in comments to find out how to start automating the dull, repetitive tasks, and resuscitate creativity in #advertising by getting everyone talking more. Thanks to The Media Leader & Omar Oakes for the feature. #creative #data #technology #effectiveness #digitalads

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Some great insight here from Abi Dempsey 💥

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⏳ Just 4 days left to make your voice heard! We're calling on all Black PR and comms professionals to share your experiences. Together with PRWeek UK and Opinium, our One Step Forward Two Steps Black survey aims to uncover the truth about inequities, celebrate successes and set a new standard for our industry. Back in 2020, nearly half of Black communication pros told us they’d never received an internal promotion. We want to know if things have changed. Are you being hired, recognized, and rewarded fairly? Your input is crucial to shaping meaningful recommendations for change. The survey is anonymous and takes just 6 minutes to complete. 🔗 Hit the link below to participate and help us pave the way for a more equitable future in PR and comms. 📅 Remember, the survey closes this Friday, 28th June 2024. Let's make a difference together! ✊🏾 https://lnkd.in/eM--X-Fs

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Back in 2020, nearly half of Black communication professionals reported never having received an internal promotion. That's shockingly dismaying! As a 100% BME-staffed agency, we encourage every Black PR professional to join the survey. Let's see what progress (hopefully) has been made, and most importantly, affect change!

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Brand evolution tells the story of us 👉 https://bit.ly/3VwnFK6 James Brooke, managing director at Rooster., discusses the brand evolution of the UK-based comms agency, and why its latest identity draws on the company's past. 🗣 "Across the creative industries, but particularly PR, we’re all facing some sticky times. No matter what the IPA Bellwether says, comms budgets are under pressure, and belts are still tightly cinched. Agency rankings put PR budget growth for 2023 at just 3% globally, after 15% and 19% in previous years. So why then did we choose to rebrand the agency, just as many others in the industry are keeping the hatches well battened down?" #branding #brand #rebrand #design #strategy #transformmagazine

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What's the key to successful agency collaboration? Sarah Stratford, share her thoughts with The Drum 👇 “There have always been squabbles over who does what and where the budget gets spent. But with clear ground rules at the start and a mature approach from everyone involved, the client should get a result that’s greater than the sum of its parts. Key to making this happen is casting the right agency partners in the first place and then clearly communicating which partner is responsible for what. But, more important still is establishing a project or campaign lead from within the client team who pulls the various strands together and polices any agency partner’s attempts to overstep into others territories." Read the full piece from Richard Draycott here - https://lnkd.in/egzcPiK3 Thanks so much for the feature! https://lnkd.in/egzcPiK3

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🦁 What's the story behind media agencies not winning the 'lion's share' at Cannes? With historical data showing that creative agencies are leading the pack in the overall shortlist and win records at Cannes Lions International Festival of Creativity Awards, Campaign UK spoke to industry leaders from across the media landscape to unravel what media agencies might be missing and how they could level up with their creative counterparts. According to our Chief Executive Officer, Kelly Parker, "media and creative are inextricably linked and it is no secret that creative messaging takes the lion’s share of impact on campaign performance". However, Kelly emphasises that "we can always extract the media impact or media story of a successful campaign". A prime example is our recent collaboration with New Commercial Arts. for Nationwide Building Society’s "The Last Branch in Town" campaign, which included a sponsored takeover of a “Welcome to Windsor” road sign. Kelly uses this example to explain an instance where the creative wouldn’t work if it wasn’t in the chosen spaces, and those spaces would be less powerful without that specific creative work. Dive deeper into the article below 👇 https://lnkd.in/eAPPPnFr

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Executive Director Nick Blythe features in PRWeek to discuss the key areas of investment for PR companies as part of the annual PR Week Top 150 consultancies report, which BLUE has featured in for the past eight years.     Nick comments on the need for organisation to effectively position themselves on the right side of the sustainability debate, particularly in markets that are experiencing such dynamic change.    Nick said: "The specialist marine and renewable energy sectors are being driven by the drive for decarbonisation and sustainability…more and more organisations are now recognising the importance of investing in their brands to stand out, influence, protect reputation and effectively manage this change.  That’s why we’re investing in a properly integrated approach to ensure that we have as much control as possible over our clients’ brands and that they are effectively represented at every touchpoint.”    https://lnkd.in/ezPuD5TJ   #MaritimePR #RenewableEnergyPR #PRWeek #Top150 

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Interesting but not surprising read this morning. Clients across every discipline are continuing to squeeze budgets but so few are reflecting on whether previous budgets were well spent to create what is needed and create work that works. 90% of global toolkits not being used by local markets is mind blowing - and I know how much those global toolkits cost. There are now so many measurement tools to prevent this happening but adoption remains low. It almost seems like it's a distraction with time better spent creating the next project to drive results - of course the irony is the time spent reviewing and using this data would make the next project more effective and probably far quicker and cheaper. I really hope with all things AI and tech integration we start to see more opportunities to bring in data to inform what we do next, across every marketing discipline.

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🏳️‍🌈🏳️‍⚧️🫶🏼To all the LGBTQ2S+ allies who, when asked by their clients to create a #Pride post, responded with, “Absolutely, can you tell me what the brand does to support the community?”—thank you. Challenging clients and rejecting showmanship and pink washing is crucial. I love seeing all the rainbows 🌈 and Pride posts, but what truly matters is a brand standing up and showing genuine support for their employees and customers. However, these days - Real support is what makes a difference. As for this new wave of “fear of bigoted backlash” let’s do what strategists do best, look at the numbers! 📈👨🏼‍💻- Take Marlon Wayans, for example. He caused an “uproar” after posting a happy Pride message to support his trans child. The headline read, “Marlon loses thousands of fans due to Pride post,” but in reality, he lost just 10,000 out of his 7 million followers—only 0.14%. That’s negligible compared to the support and love he garnered, deepening his public persona as a great, supportive father. So, if you’re brave enough 💪🏽 to say something, ensure there’s real effort behind it. And if you fear losing share or followers, remember that those small-minded individuals aren’t paying your bills. “And honey, if they ain’t paying yo bills, pay them no mind!” Real courage and genuine support always win. Shout out to a few great brands that do real work with the community: IKEA, Starbucks, adidas - to read what they do check out this link: https://lnkd.in/g9UYQ_db Happy pride from my chosen and real family to you and your loved ones 🏳️‍⚧️❤️🏳️‍🌈 #Pinkwashing #lgbtq #Pride #DEI #Marketing #Advertising #PR #SocialMedia #media #brand #strategy #SlayMama #BootsTheHouseDown

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With the Cannes Lions International Festival of Creativity underway, the spotlight is on the marketing world! Amidst the excitement, CMOs are navigating a fast-changing media landscape and intense boardroom pressures. Enter Neil Barrie and Jonathan Mildenhall with a game-changing solution: the CMO Thrive Guide. Designed for newly minted CMOs, this guide is packed with insights to help them conquer their first year. Crafted from deep conversations with top CMOs, CFOs, and CEOs, it’s the ultimate playbook for thriving amidst challenges. Ready to level up your marketing leadership? Dive into the CMO Thrive Guide and lead with confidence! Read the complete article here: https://lnkd.in/gEKc9ikK #CannesLions #CMOThriveGuide #InnovateAndThrive

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Is #creativity really dying as consumers are simply bombarded with ads? Or do we just need to ask better questions? In response to Omar Oakes’ recent piece on the death of creativity as a commodity, The Media Leader UK invited AC’s Dan Moseley to offer a different viewpoint. Read this latest article to see why we believe that tech can be used to improve ad performance and make everyone’s lives easier. And that means a reboot of creativity and of the whole process behind it. Get all the insights at the link in comments ⬇ #advertising #creative #media #agencies #ads #digitalads #effectiveness

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Want to create a branded podcast that isn’t boring? 🎧   Take a look at our top tips for creating a seasoned audio series – from finding the ‘sweet spots’ of your brand’s expertise and where your audiences are looking for content to prioritising real conversations.   Read our latest article which serves up three content lessons from @Waitrose's podcast series, ‘Dish’. 🍽   Link in comments.

One of the strongest themes coming through from the Brand Safety Summit Series event in London, is about how #brandsafety has to evolve from de-risking, to actively improving media plans. And connecting that investment with wider brand values. There's a real appetite to move on from broad brush tactics that pull budgets away from quality content, and diverse publishers, and to look at how advertisers have the opportunity to ensure they are funding a better world. Next step is to turn intent into action, and for advertisers and agencies to see the value in the margins, to fund diverse media, to spend with positive players, and to view transparency in the media supply chain as just as important as any other part of the business. Thanks for the inspo Jerry Daykin Phil Sumner.

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🔑 This week we have Jessica Tamsedge, as our contributor to Booster Consulting Limited's Insights' "The Key" 🔑 Jessica Tamsedge is the CEO of Dentsu Creative UK, which includes 300 people across the 4 UK Dentsu Creative offices in the UK. 🧠 Jessica defines her role as “…bringing together the best of our brand, experience, content, influencer, social and entertainment brains to build brands for what’s next.” 🔥 Jessica is also very involved in helping the advertising and marketing industry be better, including roles with WACL (Women in Advertising & Communications Leadership ), The Women's Association, IPA (Institute of Practitioners in Advertising), Advertising Standards Authority and Chief. ❓ What is the key to Strong Client, Agency Relationships? (in 3 words or less): ➡ ”Trust, partnership, ambition" ❓ Please expand on this (In 100 words or less): ➡ “The best client relationships start with a shared ambition. What does good look like, what might stand in our way, what are we prepared to tackle to the ground to get to better work. Trust means you can have the hard conversations, that you're talking about problems before they become briefs and that both sides will call it if the work's not good enough. Partnership means you do all of this as a team, sharing the responsibility for delivering brilliant, effective work.” ❓ What is your longest Client-Agency relationship? ➡ Waitrose & Partners: 25 years (and counting) 🎉 Dentsu Creative's 25 year relationship anniversary with Waitrose & Partners has just been celebrated and it goes from strength to strength, with them now working on content, commerce and entertainment, and having just launched "The Live Cookery School". Find out more about that here….I challenge you not to get hungry! 👩‍🍳 https://lnkd.in/e2dPwKHK 🔥 Thank you for sharing your great take on “The Key” 🔑 Jessica Tamsedge. Here’s to building more trust in our relationships! #trust #partnership #ambition #relationshipsmatter 🔑 “The Key”: Visit our website to see all of "The Key" insights so far https://lnkd.in/eeq_Sv7g 

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We have partnered with Mi3 to survey Australia's top marketers, gaining valuable insights into drivers and obstacles to growth. Follow the link to download the report. Let us know what you think. Jen Davidson Anthony Gregorio Paul McIntyre

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Digital harmony can help deliver powerful, unified brands that sing. It's all about building a consistent brand identity across your digital platforms, which is where your audience interacts with you the most. A pivotal moment, like a brand change, provides the energy and momentum needed to power brand resilience, writes Paul Campbell, Managing Partner, Digital: https://hubs.li/Q02zXmGN0 #brandbuilding #digitalbrand #digitalplatforms #brandidentity

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Insightful, spot on piece about how the role of the media agency (its’ talent, capabilities and strategic services) needs to evolve by Ailsa Buckley at my old stomping ground Havas Media UK. Ailsa’s POV about the changing strategic support that a CMO needs is spot on. That said to be trusted advisors, media (in fact all) agencies do need to re build trust and shake off their reputation as transactional and margin obsessed. They also need to think far broader than media & advertising and really understand how the overall marketing department and strategy operates… This is as good a roadmap as any for those leading media agencies. I’d love to see more succeed as CvE - Marketing Consultancy in our consulting with global brands we hear CMO’s say every week that they: 1) feel like they have to take back control of technology, data and audience planning 2) want strategic partners that truly understand their business and how they generate more revenue and profit 3) have to move faster to embrace automation/AI to improve both the quality and efficiency of the work. Great read Ailsa. https://lnkd.in/gPRwgsG7

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When budgets are tight you need to make sure that every advertising impression has an impact and elicits a positive outcome for your brand. The evidence reviewed demonstrates how, when used as part of a wider media mix, radio helps advertising campaigns cut-through more effectively and has an immediate effect on influencing behaviour – be that in terms of increasing purchase consideration or online response. See how you can take action to alleviate the pressure that economic uncertainty can place on advertising budgets with Radiocentre's report, Radio: An advertiser’s friend in a cost-of-living crisis. #Advertising #Marketing #CreativeIndustry #Impact #Insights

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