Laura Cioffi

As we manage several social media accounts for ourselves and our clients, and as someone who recently had to change tools, I believe Social Pilot is currently one of the best solutions available when considering its features, customer service, and pricing for both small businesses and large agencies.

Lifespan of social media content is very very short. And with all the AI tools for content creation and the huge increase of social media posts, reach is becoming smaller and smaller. Distribution is key. This is why we are building a new platform, Thriize.com, that allows brands and content creators to thrive beyond social media platforms by extending the lifespan of their social media content, reaching new audiences, and increasing conversions by turning posts into promoted content for websites and apps. Thriize aims to make content distribution easy, accessible, and relevant, thereby unlocking the full value of their creative investments.

Hiring managers don’t just vet candidates on paper; 66% check social profiles. An optimized presence displays professionalism and your grasp of platforms from hashtag use to monitoring responses. Conveying subject matter expertise through content and optimizing for findability with relevant keywords spotlights your capabilities. Consistent personal branding demonstrates focused commitment and alignment to niche needs. While credentials are crucial, flaunting digital savvy and community interaction abilities can make your candidacy stand out. Your social presence as a candidate offers a canvas to exhibit precisely the abilities critical for virtual work and remote leadership.

Who better to help build your digital future than someone who has pioneered it for 20+ years? With the pace of change today, textbook knowledge falls short - you need specialised guidance tailored to your goals. A digital marketing mentor who has walked in your shoes accelerates practical learning on today’s buyer journey. Through regular feedback and accountability, you’ll ingrain an optimised mindset despite evolving platforms. And by shortcutting trial-and-error struggles, you’ll achieve in months what would have taken years alone.

Native advertising has exploded as one of the most effective digital formats - its familiarity and seamlessness drive a 40X higher clickthrough rate versus banners. By 2025, native ads are predicted to hit $400B globally, a 372% jump since 2020. Both social platforms and publishers win via personalised, high-performing branded content that engages users without disrupting experience. For consumers, the organic native design signals value over disruption. Its exponential growth cements native as a prime avenue for brands, platforms, and publishers alike.

Machine learning allows marketers to unlock unprecedented personalisation, optimisation at scale, and predictive capabilities - all fuelling greater ROI. Systems can be trained to map customer journeys, identify high-value segments, dictate optimal channel allocations, and generate hyper-custom creative variants. And they continually self-improve through built-in feedback loops. As a result, machine learning boosts relevance across all touch points while reducing waste. It enables campaigns that evolve to each individual and situation for maximal impact. When leveraging machine learning, brands equip themselves to maximise the return from their readership and media budgets. Results compound over time for greater efficiency and performance.