Krzysztof Waligorski

🔍 At aeo advisory, our series on biases influencing UX/UI design continues with a look at the 'Decoy Effect'. This bias occurs when a third option, though less attractive, alters consumer preferences between two existing choices. It’s a subtle yet potent tool in user interface design, often implemented in pricing models and feature selections to nudge users towards a preferred outcome. Our findings highlight the strategic use of this effect to enhance decision-making, offering clarity and value perception to users, particularly in complex digital environments. Here's how we approach it: 1. Strategic Option Placement Use the decoy effect strategically in option placement to guide user preferences without coercion. 2. Transparent Comparison Provide transparent comparisons that allow users to understand the value of each option. 3. User Testing Conduct user testing to determine the most effective and fair use of the decoy effect. 4. Ethical Considerations Consider the ethical implications of using options to ensure fair treatment of users. 🚀 Innovate with us for a user-centric future: hello@aeo.ooo → Discover more: https://lnkd.in/eJKAXx25 #UX #UI #AIEmpathy #EmpathyDesign #Accessibility #InclusiveDesign #DesignThinking #CognitiveBias #Innovation #SustainableTech #DiversityInTech #DigitalInclusion by Anna Lundqvist, Eddy Salzmann, Ola Möller ✊

5

Calvin Lau and Charlotte Downs recently spoke at Design Systems London about the GOV.UK Design System team's research on the new WCAG 2.2 accessibility criteria. They explained how these criteria impact UK government services and offered guidance to help teams improve their products. Here's a bit more from Calvin and Charlotte: What do you use to create prototypes for GOV.UK? Is it Figma? 💡Across GOV.UK we approach prototyping in a variety of ways, we created a product called the GOV.UK Prototype Kit which is used alongside a variety of tools including: Figma, Google docs, Adobe etc. It really depends on the individual and department doing the prototyping. Why aren’t there iOS apps for GOV.UK? (Will there be one?) 💡We have teams exploring apps, notably for a single sign-on for government. You can read more about the GOV.UK ID Check app, accessibility considerations and the future in this blog post (https://lnkd.in/eY6w8bUZ). 🎥 Learn more about "Introducing WCAG 2.2 guidance to the GOV.UK Design System": https://lnkd.in/eqT9NWJQ 🔗 Interested in sponsoring Design Systems London's next event? Contact us: https://lnkd.in/ecyJVpVW #designsystems #uxui #accessibility #productdesign #community

6

In case you missed it last week we hosted a great UX Career Masterclass with Sarah Doody and Patrizia Morrillo. ✨️ ⁠ ⁠ You can find a 🔗 to the recording here: https://lnkd.in/exNAZsyy ⁠ In this masterclass, we covered a range of topics:⁠ - What UX roles are in demand for 2024 and where the demand is coming from⁠ - The qualifications and skills valued by employers for entry-level UX candidates⁠ - How much UX hiring managers value portfolios and what makes one standout⁠ - How AI is being used by UX designers and how it’s shaping the future of UX work⁠ - Expert recommendations for landing your first job in UX including networking and job search tips.⁠ ⁠ #ux #uxdesign #uxjobs #design #designjobs⁠

7

1 Comment

Introducing the High Growth AI Accelerator for BridgeAI! This 14-week programme is tailored to support startups, scaleups, and SMEs in the UK as they validate and enhance AI and ML solutions within the creative sector 🚨 They're calling on innovators to take on specific commercial challenges in partnership with industry leaders: - Digital Media Challenges with the LADbible Group - Leisure Industry Challenges with Merlin Entertainments - Radio Media Challenges with Bauer Media Group - Music Industry Challenges with Music Technology UK Businesses will benefit from cloud credits, technical support, and guidance to speed up their product development. Applications for this programme will close on July 21st. Find out more and apply at: https://hubs.ly/Q02Fc-zp0 BridgeAI is a collaboration between Innovate UK Business Connect, Digital Catapult, The Alan Turing Institute, BSI and the Hartree Centre SME Hubs. Image description: A man wearing glasses looks intently at a screen displaying financial data charts and graphs, illuminated by a blue and purple glow.

5

2 Comments

In Mustard's latest blog, Anthony Shephard-Williams explores how much the team has fully embraced observational UX research. Read here: https://lnkd.in/e2-YjZmf #mrx #UX #mustard #newblog

4

📢 Here's our monthly round-up of funding opportunities for UK creative organisations, businesses and freelancers. If there is an opportunity we've missed, please add it in the comments. 🤖 High Growth AI Accelerator - accelerator programme for UK-based startups, scaleups and SMEs to help them validate and develop AI and ML deep-tech solutions for the creative industries. Delivered by Digital Catapult, there are four commercial challenges to choose from: ◽ Digital Media (with LADbible Group) ◽ Leisure Industry (with Merlin Entertainments) ◽ Radio Media (with Bauer Media Group) ◽ Music Industry (with Music Technology UK)  Apply by 21 July.  https://lnkd.in/e34dsZrn   🎶 Music Revenue Fund - Music businesses in Wales can apply to Creative Wales / Cymru Greadigol for up to £40,000 for support with campaigns for new releases, promoting live music, sync or catalogue music and Welsh language music. Apply by 22 July. https://lnkd.in/e-8vQVFy   🌲 Creative Catalyst Challenge fund - creative entrepreneurs and companies can apply to Creative UK for a share of a total grant pot of £250,000 for projects to decarbonise or reduce waste in the UK creative sector. Apply by 22 July.  https://lnkd.in/eDuVyFTN    🙌 Innovate UK Investor Partnerships: SME round 8 - UK businesses working in the creative industries or XR for digital mental health can apply for grant funding alongside private investment from selected investor partners. Apply by 14 August. https://lnkd.in/e6ZuMb8P

45

🌟 New Blog Alert! 🌟 Discover how behavioural design is transforming user experiences by leveraging psychological insights to subtly influence actions. Our latest blog delves into techniques like nudging, gamification, and personalisation, creating engaging, habit-forming digital experiences. Join us as we explore the principles of behavioural design and its ethical considerations, ensuring transparency and user autonomy. Learn how these strategies drive user satisfaction and loyalty, paving the way for business success. 📖 https://lnkd.in/ddSwWEZv #BehaviouralDesign #UX #UserExperience #CustomerExperience #CX #Gamification #Personalisation #DigitalInnovation #EthicalDesign #UserEngagement

1

Understanding the psychology behind branding is crucial in today's business landscape. This article delves into how visuals shape brand perception and value. In print marketing, this translates to creating impactful materials that communicate brand identity and values effectively. https://lnkd.in/gTDXqZ68

3

As we mark #EarthDay2024, Service Design Team Lead Francis Rowland reflects on the role of service design in helping to create a better future for the planet 🌍 "In the service design team, we have been thinking about how we need to adapt our work in the face of these [climate] challenges, but at a scale we can tackle. Because of the versatility of service design practice, we feel we have an opportunity to fit in and provide value in new and different ways...We've been looking at the methods we use, the clients we work with or would like to work with, what academics have to say about the role of design in a more sustainable future and different lenses through which to view our work." https://lnkd.in/es7DU3BR #ServiceDesign #Sustainability #PlanetCentredDesign

10

1 Comment

Why the Best Business Decisions Are Made in Conversational Settings Paul Ferry and James Wood spent years talking shop as industry peers in pubs, so much so that they decided to launch their London-based brand and experience design studio ShopTalk together in 2017. Then, reality set in — they had never technically worked together. At their first client presentation, they shared a mutual thought: I really hope this other person is as good as I think he is. While they didn’t win that first project pitch, it went well enough for them to trust the other and continue on. Good thing, too, because over the past five years, they’ve doubled their team size and worked with clients such as Heinz, Coca-Cola owned Innocent, and Swiss electric car brand Piëch. Over the summer, Ferry and Wood took another leap to grow their business further. ShopTalk was acquired by Dutch digital agency group DEPT®, bolstering DEPT’s digital creative practice in Europe while opening up DEPT’s full service offering and global roster to ShopTalk. Here, Wood (creative director) and Ferry (director) share the key to a successful partnership, how they built and sold their company, and the importance of ‘talking shop’, i.e. why the biggest and best business decisions are made in the most casual and conversational settings: https://lnkd.in/eahVdh7A

47

1 Comment

🌟 Celebrating Social Enterprises: Chatterbox 🌟 At Amplify Goods, we are committed to shining a light on incredible social enterprises that make a difference in our community. Today, we're highlighting Chatterbox, founded by Mursal Hedayat MBE. Chatterbox is on a mission to revolutionise the labour market by empowering marginalised professionals. Originally conceived as an online language school to help Syrian refugees re-enter the workforce, Chatterbox has evolved into a multi-award-winning language learning platform connecting marginalised talent, such as refugees and asylum seekers, with global brands seeking to build diverse, high-performing teams. Mursal Hedayat, an accomplished social entrepreneur and herself a former refugee, has been recognised for her visionary leadership and dedication to creating systemic change in how communities access economic opportunities. Through Chatterbox, she is breaking down barriers and empowering individuals to thrive in the global economy. What makes Chatterbox special? ✅ Chatterbox connects talented yet minoritised professionals with global brands, helping them re-enter the workforce and thrive. ✅ Their unique approach to language training enhances communication and cultural intelligence across global teams, driving business growth. ✅ Chatterbox reinvests 100% of its profits into social impact, transforming overlooked talent into the secret weapon of innovative organisations. Join us in supporting social enterprises like Chatterbox that are making a real impact. Engaging with these businesses not only helps them thrive but also strengthens our entire social enterprise ecosystem. Together, we can amplify the good and support changemakers in our community. 💪🌱 Learn more about their impactful work and how they are reshaping the future of work: www.chatterbox.io/ #PeopleAndPlanetFirst #SocialEnterprise #ESG #CSR #DiversityAndInclusion #LanguageTraining  #Chatterbox #ImpactInnovators #Changemakers #AmplifyGoods #SocialImpact 

3

Earlier this year Alex Nisbett our Head of User Centred Design, shared a brief history of Design Thinking and asked whether it still plays a role today. "With the wheels of change spinning faster and faster, and our landscapes continually shifting, we must keep reflecting on what we do and how we do it, and be comfortable with the necessary change." "Maybe the most interesting changes are not in the tools that we so readily focus on, or our methodologies and approaches to innovation and improvement. Maybe we should be paying more attention to the most valuable of resources, the humans, and how we think, behave and work together for change." Have a read Alex's blog post below 👇

4

9 design principles to create interfaces, narratives, and services that uplift. Perspective from Hera Hussain, social entrepreneur and Forbes & MIT Under 35 in UX Magazine— https://buff.ly/3q2mkKU #ux #design #inclusivity

11

10 tips for working with a Service Designer 💼💯👩‍💻 by Martin Jordan Service design keeps growing as a discipline, approach, and profession across all parts of the UK government. However, while more service designers than ever are employed in the public sector, not everyone knows how to work with them well and let them effectively utilize their skillset. This article is really helpful. Read the full article at https://lnkd.in/gkvxq6vs #servicedesigner #careertips #SDJ

3

✨ The State of User Research 2024 is here! ✨ ➡ You can explore and download the latest data here: https://lnkd.in/e5i8pxW4 A few highlights from this year's analysis: 💪 Buy-in is strong — 75% rate peer buy-in as high or very high 🔍 Researchers are still relying on tried-and-tested methods — interviews, surveys, usability testing, concept tests, and literature reviews — to do their work 💔 49% of our audience reported layoffs within research-related roles 🤖 56% of researchers use AI to support their work, a significant rise from last year Thoughts on this year's data? Let us know here and use the #sour2024 hashtag for any other of your 🔥 takes as you dive into the data #stateofuserresearch #UX #research #reops

502

17 Comments

Effective design decisions blend user needs and stakeholder choices. We love Matt Cooper-Wright ‘s "Delivering Design Faster" post from IDEO, which discusses common design and innovation issues within organizations, specifically the slow progress due to stakeholder involvement and indecisive decision-making. He suggests reframing situations as opportunities for making choices, offering multiple viable options rather than binary decisions. Check out his post and article: https://lnkd.in/gzxwwsjn He highlights the importance of clearly defining choices by explaining their benefits, risks, and required resources, which helps stakeholders make well-informed decisions. This method fosters creative thinking and careful planning, leading to better decision-making and quicker design processes. There are three areas to focus on to make faster design decisions: Choice Making ↳ Suggests various approaches, such as continuing exploration, adjusting resources, and seeking or not seeking stakeholder buy-in. Options also include halting operations or maintaining the status quo. Users ↳ Focuses on maintaining user-centric design through "Empathy Galleries" and "Opening Stories" to ensure effective communication and stakeholder engagement. Decision Making ↳ Offers a structured decision-making model in which participants can agree, agree with reservations, stand aside, or block decisions. Call us inspired. Helio is designed to assist your product design team quickly collecting feedback and insights from a specific audience, enabling faster design decisions. #uxresearch #productdiscovery #marketresearch #productdesign

51

13 Comments

This week we're kicking off the #innovationseries in style with this very timely piece from Senior Consultant David A. who is exploring the current and future relationship between AI & design. To explore strategies for embracing challenges like this, please contact David, Nick Edell, Dagmara Puddick, Jason Till, Darren Abela or Laura Sacchi for expert guidance. #innovationseries #ai #design #productdesign #productmanagement Martin Weis | Phil Benton | Markus Spiller

37