About
Articles by Francisco
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What I learned programming mobile apps
What I learned programming mobile apps
By Francisco Marco-Serrano
Activity
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Google y OpenAI licencian los contenidos de Reddit para entrenar sus IAs
Google y OpenAI licencian los contenidos de Reddit para entrenar sus IAs
Shared by Francisco Marco-Serrano
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Today I was asked if I’m ‘Richard the admissions YouTuber’ by a passer by. He stopped on his way to work experience to tell me that he and his…
Today I was asked if I’m ‘Richard the admissions YouTuber’ by a passer by. He stopped on his way to work experience to tell me that he and his…
Liked by Francisco Marco-Serrano
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After a truly transformational 10-year journey, I have stepped away from my role as Digital Director at EPAM Systems, to start a new chapter in my…
After a truly transformational 10-year journey, I have stepped away from my role as Digital Director at EPAM Systems, to start a new chapter in my…
Liked by Francisco Marco-Serrano
Experience & Education
Licenses & Certifications
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Introduction to Generative AI
Google Cloud Skills Boost for Partners
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Introduction to Large Language Models
Google Cloud Skills Boost for Partners
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Innovating with Data and Google Cloud
Google Cloud Skills Boost for Partners
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Introduction to Digital Transformation with Google Cloud
Google Cloud Skills Boost for Partners
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Modernizing Data Lakes and Data Warehouses with Google Cloud
Google Cloud Skills Boost for Partners
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Google Cloud Big Data and Machine Learning Fundamentals
Google Cloud Skills Boost for Partners
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Volunteer Experience
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Business Mentor
UCL SMILE
- 1 year
Economic Empowerment
I served as a volunteer mentor for the SMILE service (Selected Mentors and Interims for London Enterprises), a program created by UCL to help London-based start-up companies and SMEs grow and develop by analysing business needs and connecting them to business mentors.
Publications
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United Kingdom: Recent Migration Suggests A Substantial Brain Gain
The Friedrich-Ebert-Stiftung (FES)
Part of a broader report edited by Alexander Schellinger, "Brain Drain – Brain Gain: European Labour Markets in Times of Crisis". We focus on the UK case.
Other authorsSee publication -
Understanding behavioural economics
Economia - ICAEW
Behavioural economics is a hot topic nowadays. This economic approach to the psychology of decision-making or, a psychological approach to economics, is growing in terms of new adopters and researchers. Why should you join the crowd of behaviourists?
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Conversion conundrum
Winning Edge/Institute of Sales & Marketing Management, Issue 140901, p.16
Comments about the problems found by companies willing to assess their social media ROI in terms of conversion.
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Economic development and the creative industries: a tale of causality
Creative Industries Journal
Cultural and creative industries are thought to be a driver for economic growth. During the last decade, research has tried to link higher intensity of these industries with the region's welfare. However, this is a controversial relationship that still needs to be proved. In this article, we build a conceptual framework to help us test the possible causality between regional income generation and employment in the cultural and creative sectors. Using regional European data for 1999–2008, our…
Cultural and creative industries are thought to be a driver for economic growth. During the last decade, research has tried to link higher intensity of these industries with the region's welfare. However, this is a controversial relationship that still needs to be proved. In this article, we build a conceptual framework to help us test the possible causality between regional income generation and employment in the cultural and creative sectors. Using regional European data for 1999–2008, our results show that there is a significant feedback (bidirectional causality) between the per capita GDP and employment intensity in the cultural and creative industries, allowing us to conclude that there is a ‘virtuous circle’ fed by these industries.
Other authorsSee publication -
Making sense of social media ROI: A short guide focused on sales, marketing and strategy
CreateSpace Independent Publishing Platform, ISBN-13: 978-1495394027
Social media ROI is one of the most discussed topics around social media professionals nowadays. Regretfully, there is a lot of misunderstanding about the concept. For that reason, I decided to let you know the basics of social media ROI, departing from the strategy of any organisation willing to develop a social media presence, how it links to marketing and communication and, most importantly, the financial outcomes. So, if you are into social media and are interested in knowing what is social…
Social media ROI is one of the most discussed topics around social media professionals nowadays. Regretfully, there is a lot of misunderstanding about the concept. For that reason, I decided to let you know the basics of social media ROI, departing from the strategy of any organisation willing to develop a social media presence, how it links to marketing and communication and, most importantly, the financial outcomes. So, if you are into social media and are interested in knowing what is social media ROI, how it fits into the strategy and objectives of your company, and want to understand how it should be calculated, then this is your starting point.
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Culture as a Factor for Economic and Social Innovation
Sostenuto
Rausell, P. (coord.), Abeledo, R., Blanco, O., Boix, R., De Miguel, B., Hervás, J.L., Marco, F., Pérez-Bustamante, D., Pérez, P., Vila, L. (2012). Culture as a factor for economic and social innovation. SOSTENUTO final report, Universitat de València - IIDL, Valencia.
The report proposes an economic analysis of the relationships between culture, innovation and development in Europe and particularly in the Med space.Other authorsSee publication -
Impacto económico del Museo Nacional de Cerámica y Artes Suntuarias González Martí
Museos.es 7/8, pp.232-253
Input-Output Analysis of the Spanish National Museum of Ceramics (Valencia). This publication resumes the methodology and the main results of the research.
Other authorsSee publication -
Sobre los Sistemas de Información de Gestión (SIG) adaptados a las necesidades de las PYMEs
Fundación INCYDE
'Information Systems adapted to SMBs needs' is a state-of-the-art of the innovation and CSR literature, linking both concepts and building a proposal of BSc for SMBs that takes into account sustainable growth.
Other authorsSee publication -
Sector cultural y creativo y riqueza de las regiones: en busca de causalidades
Ekonomiaz - Revista Vasca de Economia
The ‘cultural and creative industries’ concept is a new but relevant one. Several previous works have tried to link a more intense presence of these with the regions welfare. However, there is no conclusive one in the literature. In this article, we build a theoretical framework to interpret the causality between richness and employed in cultural sectors, then, using regional data for Spain between the years 2000 and 2008, we focus in testing the relationship between GDPpc and the employment in…
The ‘cultural and creative industries’ concept is a new but relevant one. Several previous works have tried to link a more intense presence of these with the regions welfare. However, there is no conclusive one in the literature. In this article, we build a theoretical framework to interpret the causality between richness and employed in cultural sectors, then, using regional data for Spain between the years 2000 and 2008, we focus in testing the relationship between GDPpc and the employment in the ‘cultural and creative industries’ in order to assess if any kind of causality actually exists. Our results seem promising, having found there is a significant feedback (bi-directional causality) between the variation in the GDPpc and the variation in the employment intensity in the ‘creative industries’. These findings, together with other parallel results, reveal a significant effect on the scope and functionality of cultural policy.
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El sector de la cultura como sector estratégico en el cambio del modelo productivo. Análisis de la productividad.
Junta de Andalucia
Productivity analysis of the culture and leisure sectors in order to assess these activities as drivers of the new productive model.
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Los Puertos Deportivos en España: Estructura, Modelos de Gestión y Resultados Económico-financieros
Instituto de Pensamiento Estratégico (IPE “ThinkCom”)
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Análisis Conceptual de la Eficiencia del Proceso de Aprovisionamiento: Propuesta para una Herramienta de Monitorización Gerencial.
Boletín Económico del ICE
By means of the procurement process analysis and the deviations from strategical optimal decisions, a methodology based on 'total cost of ownership' is proposed in order to build a single KPI for assessing procurement in the BSc.
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Análisis de la Productividad en el Sector de la Cultura y el Ocio Español: Una Perspectiva Regional.
Estudios de Economía Aplicada
The Culture and Leisure Industries represent an increasing share of the Spanish GDP. In this way, considering the different factors of the competitivity, the productivity of these industries is analysed for the mid-nineties to a regional level.
The results at which we arrived allow us to glimpse growth potentialities derived from technical progress and improvements in the scale economies. Another one of the facts this work confirms is the sectorial supremacy of the Community of Madrid…The Culture and Leisure Industries represent an increasing share of the Spanish GDP. In this way, considering the different factors of the competitivity, the productivity of these industries is analysed for the mid-nineties to a regional level.
The results at which we arrived allow us to glimpse growth potentialities derived from technical progress and improvements in the scale economies. Another one of the facts this work confirms is the sectorial supremacy of the Community of Madrid, followed closely by Catalonia, Aragon and Galicia.Other authorsSee publication -
Analysis of the Authors' Rights Collection Frontier Using PCA-MDEA: An Application to the Valencia Region.
Pesquisa Operacional
The aim of this paper is to estimate the authors' rights collection frontier within the collection zones into which the Valencia Region (Spain) has been divided. To be more exact, a nonparametric frontier technique (Modified Data Envelopment Analysis, MDEA) and the Principal Components Analysis (PCA) are jointly employed to map out an initial approach to the potential authors' rights collection within this region (as divided into collection zones). The analysis has been carried out both jointly…
The aim of this paper is to estimate the authors' rights collection frontier within the collection zones into which the Valencia Region (Spain) has been divided. To be more exact, a nonparametric frontier technique (Modified Data Envelopment Analysis, MDEA) and the Principal Components Analysis (PCA) are jointly employed to map out an initial approach to the potential authors' rights collection within this region (as divided into collection zones). The analysis has been carried out both jointly and by majority sectors (performing, musical, and audio-visual arts).
Other authorsSee publication
Courses
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Cultural & Information Economics
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Distribution
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Econometrics
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Experimental Economics
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Macroeconomics
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Microeconomics
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Procurement
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Production
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Warehousing
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Projects
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Does Attendance in Class Make A Difference to Student Grades? An Investigation of a Cohort of BSc Economics Students
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The project investigates the relationship between class attendance and grades for a cohort of students studying a BSc Economics in a two year accelerated degree and a traditional three year degree format with a UK HE institution focused on widening access to students. The project asks whether student engagement measured by attendance in class has an impact on student grades.
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Impactrimonio
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Web platform for economic value and impact measurement of the cultural heritage and institutions. Sponsored by the Spanish Government (Ministerio de Cultura).
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Reset Economy 20+20
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20reset was a sub-project within the 'Escuela de Organizacion Industrial' (EOI) project 'Nueva Economia 20+20' (New Economy 20+20). 20reset was lead by the 'Universitat de Valencia' (Spain), and dealt with 20 case studies related to companies that had strategic 'reset points'.
The team was made up of four people. My role was to visit and interview the organisations' executives, and collaborate with the case studies writing.Other creatorsSee project -
Economia Social 20+20
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20social was a sub-project within the 'Escuela de Organizacion Industrial' (EOI) project 'Nueva Economia 20+20' (New Economy 20+20). 20social was lead by the research institute CIRIEC (Spain), and dealt with 20 case studies related to the Third Sector.
The team was made up of three people. My role was to visit and interview the organisations' executives, collaborate with the case studies writing, and attend the coordination meetings at EOI.Other creators -
Honors & Awards
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European Business Awards Judge
International Data Science Awards 2019
The Data Science Foundation, International Data Science Awards recognise best practice, innovation and excellence in data science and related disciplines.
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Star Analyst of September 2016
IHS Markit - Advanced Analytics
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European Business Awards Judge
European Business Awards
In 2014/15 33 countries participated, 24,000 companies engaged with the EBA, 709 National Champions 33 National Public Champions, 110 Ruban d’Honneur recipients, 10 European Business Award Winners, 1 Chairman's Selection Award Winner, 1 European Public Champion winner, 1 Lifetime Achievement Award was presented at the Gala Ceremony in London on the 26th May 2015.
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European Business Awards Judge
European Business Awards
In 2014, the EBAs engaged with over 24,000 organisations in over 33 countries. Showcasing the best in class, past winners are from a diverse range of industries including cosmetics, pharmaceutical, engineering, fashion, online businesses, manufacturing and transport, were congratulated by an audience comprising heads of state, leading industrialists, entrepreneurs, business leaders, media owners and academics from across 33 European nations.
Participants represented a combined turnover…In 2014, the EBAs engaged with over 24,000 organisations in over 33 countries. Showcasing the best in class, past winners are from a diverse range of industries including cosmetics, pharmaceutical, engineering, fashion, online businesses, manufacturing and transport, were congratulated by an audience comprising heads of state, leading industrialists, entrepreneurs, business leaders, media owners and academics from across 33 European nations.
Participants represented a combined turnover of over €1 trillion Euros (8.23% of EU GDP)*, employing over 2.7 million people. -
European Business Awards Judge
European Business Awards
Since 2007, the European Business Awards has been shining a light on the most innovative businesses on the continent by promoting success, innovation and ethics in the European business community.
Judges are invited to participate in the competition based on their experience, business acumen and expertise. Each panel includes different nationalities and they are naturally well-versed in the cultural aspects of each of the finalists' countries. They are independent and receive no personal…Since 2007, the European Business Awards has been shining a light on the most innovative businesses on the continent by promoting success, innovation and ethics in the European business community.
Judges are invited to participate in the competition based on their experience, business acumen and expertise. Each panel includes different nationalities and they are naturally well-versed in the cultural aspects of each of the finalists' countries. They are independent and receive no personal or financial benefit from their participation. -
Prize for Exceptional Work in 2015
Dr Ann Marsden
Internal prize awarded by departmental Head.
Languages
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English
Native or bilingual proficiency
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Spanish
Native or bilingual proficiency
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Catalan
Native or bilingual proficiency
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Portuguese
Professional working proficiency
Organizations
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CEDRO - Centro Español de Derechos Reprográficos
Member
- PresentCEDRO is the Spanish Reproduction Rights Centre, a non-profit association of authors and publishers of books, periodicals and other publications, edited in any medium, and that is in charge of protecting and managing in a collective manner their intellectual property rights from a patrimonial standpoint (reproduction, processing, public disclosure and distribution).
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Royal Economic Society
Member
-The Royal Economic Society is one of the oldest and most prestigious economic associations in the world. It is a learned society, founded in 1890 with the aim “to promote the study of economic science.” Initially called the British Economic Association, it became the Royal Economic Society on receiving its Royal Charter in 1902.
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The OR Society
Associate Fellow of the Operational Research Society
-Founded over 50 years ago in succession to the Operational Research Club which was set up in 1948, The OR Society is the world's oldest-established learned society catering to the Operational Research (O.R.) profession, and one of the largest in the world, with 3000 members in 53 countries. AORS since November 2011 AFORS since May 2015
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Institute for Operations Research and the Management Sciences
Regular Member
-The Institute for Operations Research and the Management Sciences (INFORMS) is the largest professional society in the world for professionals in the field of operations research (O.R.), management science, and business analytics.
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American Economic Association
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-The American Economic Association was organized in 1885 by a small group interested in economics. It was incorporated on 1923. The purposes of the Association are: (1) The encouragement of economic research, especially the historical and statistical study of the actual conditions of industrial life. (2) The issue of publications on economic subjects. (3) The encouragement of perfect freedom of economic discussion. The Association as such will take no partisan attitude, nor will it commit its…
The American Economic Association was organized in 1885 by a small group interested in economics. It was incorporated on 1923. The purposes of the Association are: (1) The encouragement of economic research, especially the historical and statistical study of the actual conditions of industrial life. (2) The issue of publications on economic subjects. (3) The encouragement of perfect freedom of economic discussion. The Association as such will take no partisan attitude, nor will it commit its members to any position on practical economic questions.
Recommendations received
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Especial Plaza Inteligencia Artificial La inteligencia artificial (IA) ha emergido como una de las tecnologías más transformadoras de nuestro…
Especial Plaza Inteligencia Artificial La inteligencia artificial (IA) ha emergido como una de las tecnologías más transformadoras de nuestro…
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Big milestone reached! I’m officially #GoogleCloudCertified! Ready to put my skills to use as a Professional Machine Learning Engineer!…
Big milestone reached! I’m officially #GoogleCloudCertified! Ready to put my skills to use as a Professional Machine Learning Engineer!…
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We're live!! Join the Genaios revolution on making AI safe for everyone!!
We're live!! Join the Genaios revolution on making AI safe for everyone!!
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Un placer haber participado en esta Jornada sobre Inteligencia Artificial organizada por Ediciones Plaza compartiendo mesa con grandes profesionales…
Un placer haber participado en esta Jornada sobre Inteligencia Artificial organizada por Ediciones Plaza compartiendo mesa con grandes profesionales…
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*CROWDED* GenAI Observability market.
*CROWDED* GenAI Observability market.
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3 hard truths about careers in machine learning: 1️⃣ You'll realize that 90% of AI in the media is BS With the rise of “AI”, companies are abusing…
3 hard truths about careers in machine learning: 1️⃣ You'll realize that 90% of AI in the media is BS With the rise of “AI”, companies are abusing…
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