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Articles by Jody
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Agencies can find reassurance in latest Bellwether report, but need to invest in the right areas
Agencies can find reassurance in latest Bellwether report, but need to invest in the right areas
By Jody Osman
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What are the key ingredients to becoming a BD superstar?
What are the key ingredients to becoming a BD superstar?
By Jody Osman
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Reasons to be cheerful: Bellwether shows marketer confidence holding up despite headwinds
Reasons to be cheerful: Bellwether shows marketer confidence holding up despite headwinds
By Jody Osman
Activity
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Encouraging to see UK marketing budget growth hit a new high in Q2 2024 IPA (Institute of Practitioners in Advertising) Bellwether Report, with UK…
Encouraging to see UK marketing budget growth hit a new high in Q2 2024 IPA (Institute of Practitioners in Advertising) Bellwether Report, with UK…
Shared by Jody Osman
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Celebrating a birthday today, and what a gift - I’m thrilled to join the board of Impact100 OC. If you’re not familiar with Impact100, its mission…
Celebrating a birthday today, and what a gift - I’m thrilled to join the board of Impact100 OC. If you’re not familiar with Impact100, its mission…
Liked by Jody Osman
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Absolutely love this insight into Carl Cox's legendary DJ skills and how they translate into broader life lessons! 🎶✨ Carl Cox's story is not just…
Absolutely love this insight into Carl Cox's legendary DJ skills and how they translate into broader life lessons! 🎶✨ Carl Cox's story is not just…
Liked by Jody Osman
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We'll be joining IMRG for their Weekly Data Show on Thursday. During the session, we will explain some of the platform and market trends we are…
We'll be joining IMRG for their Weekly Data Show on Thursday. During the session, we will explain some of the platform and market trends we are…
Liked by Jody Osman
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Since we shared the news of the upcoming new IRL LOOKFANTASTIC.COM store a few weeks ago, we've been reminiscing about one of our favourite online to…
Since we shared the news of the upcoming new IRL LOOKFANTASTIC.COM store a few weeks ago, we've been reminiscing about one of our favourite online to…
Liked by Jody Osman
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UK retailers have set their eyes on the American market for growth. Recent events in the US have raised the stakes for ad performance. CPMs are…
UK retailers have set their eyes on the American market for growth. Recent events in the US have raised the stakes for ad performance. CPMs are…
Liked by Jody Osman
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✨ Do you know any rising stars within UK Marketing & Communications that would benefit from building connections to experienced and inspirational…
✨ Do you know any rising stars within UK Marketing & Communications that would benefit from building connections to experienced and inspirational…
Liked by Jody Osman
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A massive coup for You, Me & CPG as we recorded an episode yesterday in London with the incredible David Lester, Co-Founder of OLIPOP PBC, the poster…
A massive coup for You, Me & CPG as we recorded an episode yesterday in London with the incredible David Lester, Co-Founder of OLIPOP PBC, the poster…
Liked by Jody Osman
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Short-form content is here to stay. Average Reels spend is up 2.4x YoY, whilst TikTok conversions have improved by 51% QoQ. Explore our latest…
Short-form content is here to stay. Average Reels spend is up 2.4x YoY, whilst TikTok conversions have improved by 51% QoQ. Explore our latest…
Liked by Jody Osman
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