Jo Goodall

Co-Founder of luna, the world's first AI-driven digital health companion for teens 💫

London, England, United Kingdom Contact Info
5K followers 500+ connections

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About

🚀 Co-Founder of luna, the world's first digital health companion for teens. With luna, users can learn through expert created content, ask anonymous questions, track their emotions and periods and shop teen friendly brands and products.

🤳 Despite there being over 1.2 billion teens in this world, no-one has tried to address the limited education that teens get about their health and wellbeing and the reality that they are learning from TikTok. We couldn't be more determined and excited to be the first ones in the space.

⭐ Follow along our entrepreneurial journey and find out more at www.weareluna.app and @wearelunaapp
Please do reach out on jo@weareluna.app for more information too!

Oxford Saïd MBA Graduate with previous experience in Big 4 Consulting and Strategy.

I am a qualified Management Accountant with CIMA and was ranked 3rd in the World for my Enterprise Management paper in May 2014 and 7th in the World for my Enterprise Operations paper in May 2013.

Activity

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Experience

  • luna Graphic

    Co-Founder

    luna

    - Present 2 years 11 months

    Building the world's first digital health companion for teens so no-one has to experience adolescence alone again. We talk about all things periods, hormones, acne, emotions, relationships, sex, STIs & more.

    Areas of focus for me across the business are Product, Tech, Finance, Commercials & Partnerships

    www.weareluna.app | @wearelunaapp

  • Saïd Business School, University of Oxford Graphic

    MBA Student

    Saïd Business School, University of Oxford

    - 1 year 1 month

  • Boden Graphic

    Strategy Manager

    Boden

    - 2 years

    London, Greater London, United Kingdom

    Responsible for coordinating the “Transformation Programme” change initiatives with a combined budget of £12m, achieving strategic alignment across the business and the change initiatives contributed to a 12% increase in revenue in 2018

    Analysed market trends, competitive landscape and consumer behaviour data to develop a strategic vision and roadmap, working with the CEO, Executive Team and direct reports

    Collaborated with CFO, CTO and Finance Director on the annual planning and…

    Responsible for coordinating the “Transformation Programme” change initiatives with a combined budget of £12m, achieving strategic alignment across the business and the change initiatives contributed to a 12% increase in revenue in 2018

    Analysed market trends, competitive landscape and consumer behaviour data to develop a strategic vision and roadmap, working with the CEO, Executive Team and direct reports

    Collaborated with CFO, CTO and Finance Director on the annual planning and budgeting process to ensure cohesion with Strategy initiatives and financial / technological priorities

    Orchestrated communication strategy of strategic priorities and plan; organised strategy days for 50 senior leaders and induction training for all new and junior employees

  • Deloitte UK

    Deloitte UK

    5 years 4 months

    • Deloitte UK Graphic

      Senior Consultant - Strategy & Operations

      Deloitte UK

      - 1 year 4 months

      London, United Kingdom

      Contributed to a multiple successful bids and RFPs working with senior leaders to collate and finalise business proposals

      Completed a strategic review of a FTSE100 company’s management reporting KPIs, advised on and implemented improvements, leading to more efficient reporting process

      Directed QA processes for testing team of three analysts; supervised user acceptance testing and ensured readiness for final release

    • Deloitte UK Graphic

      Consultant - Strategy & Operations

      Deloitte UK

      - 2 years 1 month

      London, United Kingdom

      Developed a financial model to calculate annual compensation payments (c.£120m p.a.) and advised on improving efficiencies (c.£40m p.a.)

      Created pitch materials in response to RFP’s from multiple FTSE100 companies and supported proposal preparation for various £1m+ projects

      Co-authored a research paper - surveying over 600 Finance professionals and analysing data to show specific challenges and opportunities facing CFO’s and Finance teams

      Delivered training to new analysts…

      Developed a financial model to calculate annual compensation payments (c.£120m p.a.) and advised on improving efficiencies (c.£40m p.a.)

      Created pitch materials in response to RFP’s from multiple FTSE100 companies and supported proposal preparation for various £1m+ projects

      Co-authored a research paper - surveying over 600 Finance professionals and analysing data to show specific challenges and opportunities facing CFO’s and Finance teams

      Delivered training to new analysts on the Finance Consulting Induction course (c.45 people)

    • Deloitte UK Graphic

      Analyst - Finance Performance & Analytics

      Deloitte UK

      - 2 years 1 month

      London, United Kingdom

      Responsible for Excel modelling and PowerPoint creation

  • Barclays Capital Graphic

    Summer Intern in Sales Finance - Financial Decision Support

    Barclays Capital

    - 4 months

    Canary Wharf, London

    Designed and built monthly Key Performance Indicator packs for distribution to senior management

Education

  • University of Oxford Graphic

    University of Oxford

    Master of Business Administration - MBA

    -

    Activities and Societies: • Ideation Lab - Michaelmas Term 2020 • MBA Consultant, Creative Destruction Lab - Michaelmas and Hilary 2020/1 • Dean's List - Michaelmas 2020

  • Creative Destruction Lab Graphic

    Creative Destruction Lab

    CDL-Oxford Student Programme (Co-Curricular)

    -

    Activities and Societies: Venture Consulting Project for AgenT

  • University of Exeter Graphic

    University of Exeter

    Bachelor of Arts (BA) Hons Business and Management 1st Class (Hons)

    -

    Selected to spend 3 weeks on the StudyChina programme, studying at Beijing Normal University, China.

Licenses & Certifications

Organizations

  • CIMA

    -

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