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Articles by John
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10 Power Tips to Create AI Prompts That Produce Phenomenal Results
10 Power Tips to Create AI Prompts That Produce Phenomenal Results
By John Williams
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Beginners Guide To What is a Large Language Model (LLM)
Beginners Guide To What is a Large Language Model (LLM)
By John Williams
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Top 7 Common Misconceptions of Large Language Models (LLM) Debunked
Top 7 Common Misconceptions of Large Language Models (LLM) Debunked
By John Williams
Contributions
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Struggling to balance automation and personalization in E-commerce?
AI currently plays a key role in automation within ecommerce. Its applications range from creating product descriptions, blog posts, and buying guides to providing product recommendations. However, it's important not to overlook areas such as digital assets. It's essential to automate the delivery of appropriately sized product images for PLPs, PDPs, baskets, etc. These include thumbs and zoom images, as well as images optimized for specific browsers to enhance site performance. Neglecting these automation processes would result in heavy reliance on manual labour.
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Struggling to balance automation and personalization in E-commerce?
Personalization in ecommerce has mainly focused on product recommendations, but the real challenge lies in creating personalized experiences. This requires generating enough relevant content. While a Customer Data Platform (CDP) can help identify different customer groups, it’s ineffective if you have nothing unique to say or if you repeat the same message. This is where automation and personalization converge. By leveraging generative AI, you can automate content creation, allowing for tailored messages that resonate with each customer. This approach brings us closer to the ultimate goal of delivering truly personalized shopping experiences.
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Here's how you can expand your understanding of E-Commerce platforms and technologies.
Important trends in eCommerce are usually a confluence of factors Therefore I monitor a blend of factors: evolving buying patterns, generational social behaviors, and advances in adjacent technologies like social networking, AR, and AI. keep informed on emerging architectural approaches like headless, composable commerce and MACH, which offer flexibility and adaptability. I look at organisation models such as product teams over traditional hierarchies, to foster innovation and efficiencies. I observe tech ecosystem roadmaps and not just the core eCommerce platforms. Additionally, I look at global markets, especially Asia, where countries like China leapfrog incremental steps the west had to follow, providing insights into the future.
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Here's how you can expand your understanding of E-Commerce platforms and technologies.
Ecommerce platforms is not a simple subject. They are vast and varied, catering to a wide range of business needs and requirements. As you look to expand your understanding of these platforms and the technologies behind them, it's essential to recognize the different types available and how they align with your specific business context. ecom platforms range from simple, out-of-the-box solutions to more sophisticated SaaS (Software as a Service) offerings, and even to fully composable commerce platforms. Each type serves different business needs and scales according to complexity and functionality.
Activity
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A brilliant day with the Patchworks team for our summer get together. A day of reflection of our financial year 24, and planning FY25, of launching…
A brilliant day with the Patchworks team for our summer get together. A day of reflection of our financial year 24, and planning FY25, of launching…
Liked by John Williams
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It's always fun for us to see real-world testimonials from customers deriving huge value from our portfolio companies. Check out how Frasers Group…
It's always fun for us to see real-world testimonials from customers deriving huge value from our portfolio companies. Check out how Frasers Group…
Liked by John Williams
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A great day today speaking twice officially, 3 times actually (thank you again Mark Howes for your hilarous joke 🤣) at BigCommerce’s B2B Breakfast…
A great day today speaking twice officially, 3 times actually (thank you again Mark Howes for your hilarous joke 🤣) at BigCommerce’s B2B Breakfast…
Liked by John Williams
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DXO, DXC, FEaaS, Frontend hosting, self-managed cloud, Backend for Frontend, GraphQL, CMS visual preview. Frontend is becoming a head-scratcher in…
DXO, DXC, FEaaS, Frontend hosting, self-managed cloud, Backend for Frontend, GraphQL, CMS visual preview. Frontend is becoming a head-scratcher in…
Liked by John Williams
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Nike’s massive 20% share price drop: time to revisit the growth at any cost model? Nike is not alone. Looking at the top 10 sportswear brands, it is…
Nike’s massive 20% share price drop: time to revisit the growth at any cost model? Nike is not alone. Looking at the top 10 sportswear brands, it is…
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For more context about my update last week, I am excited to share that I will be working with Becoming in an advisory capacity as I remain in my…
For more context about my update last week, I am excited to share that I will be working with Becoming in an advisory capacity as I remain in my…
Liked by John Williams
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I’m excited to announce that I’m joining the judging panel with Vinny O'Brien Andre Brown and others for the Irish eCommerce Awards 2024. The…
I’m excited to announce that I’m joining the judging panel with Vinny O'Brien Andre Brown and others for the Irish eCommerce Awards 2024. The…
Liked by John Williams
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Collab of the day > Deadpool & Wolverine / Ketchup & Mustard 💡Marvel | Heinz
Collab of the day > Deadpool & Wolverine / Ketchup & Mustard 💡Marvel | Heinz
Liked by John Williams
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MACH Three was an event that celebrated the power of composable commerce and the MACH approach to help brands transform their digital strategies and…
MACH Three was an event that celebrated the power of composable commerce and the MACH approach to help brands transform their digital strategies and…
Liked by John Williams
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Whatever happens to the men’s England Football team tonight, I’ve declared tomorrow a “no meetings Monday” at Patchworks to let the team emerge from…
Whatever happens to the men’s England Football team tonight, I’ve declared tomorrow a “no meetings Monday” at Patchworks to let the team emerge from…
Liked by John Williams
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Stop. Ticking. Boxes. With your brand values. Let’s avoid meaningless values! Respect. Honesty. Trust. As opposed to what? Disrespect?…
Stop. Ticking. Boxes. With your brand values. Let’s avoid meaningless values! Respect. Honesty. Trust. As opposed to what? Disrespect?…
Liked by John Williams
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