About
Articles by James
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Why are we attracted to what’s set to replace us?
Why are we attracted to what’s set to replace us?
By James Robinson
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15 Truths about Talent Attraction in 2015
15 Truths about Talent Attraction in 2015
By James Robinson
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Wake Up and Smell the Coffee (not the cup)
Wake Up and Smell the Coffee (not the cup)
By James Robinson
Contributions
Activity
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Titling yourself a “Creative Strategist” not only makes zero sense, it’s a bit of a marketing oxymoron with the emphasis very much on the latter part…
Titling yourself a “Creative Strategist” not only makes zero sense, it’s a bit of a marketing oxymoron with the emphasis very much on the latter part…
Liked by James Robinson
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How do you manage things at home? 🏡 I get this question at least once per week 😵💫 So I asked my dad if he ever got that question during his…
How do you manage things at home? 🏡 I get this question at least once per week 😵💫 So I asked my dad if he ever got that question during his…
Liked by James Robinson
Experience & Education
Licenses & Certifications
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PRINCE2 Practitioner
APMG
Issued Expires
Publications
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Randstad Workpocket 2013
Forward-looking organisations recognise that the people and skills they have now may not be the ones they need to succeed in five years’ time. The Randstad Workpocket looks at how they’re shaping their workforces to emerge stronger from the shake-up. The 2013 edition provides useful and interesting insights to help organisations stay ahead in a fast-evolving and complex UK employment market.
Other authors -
Projects
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Randstad UK website migration
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This project delivered a single, future proof, digital experience platform for Randstad UK within a global migration programme. The focus of the project was best-in-market customer experience across any web-connected channel for people looking for jobs, or wanting to hire the best talent. The foundation was bullet-fast, super-secure, flexible and scalable tech and code.
Other creatorsSee project -
Sponsorship Campaign - Williams Martini Racing
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A multichannel digital marketing customer acquisition campaign built on Randstad's global sponsorship of the Williams Martini Racing Team. Targeting business and consumer audiences through a mix of email, PR, social and onsite marketing to drive interaction with unique suite of interactive digital content, based on 'behind the scenes' insights from the world of Formula One Racing. The six-week campaign was incentivised with a sales promotion-based competition to win a VIP experience with…
A multichannel digital marketing customer acquisition campaign built on Randstad's global sponsorship of the Williams Martini Racing Team. Targeting business and consumer audiences through a mix of email, PR, social and onsite marketing to drive interaction with unique suite of interactive digital content, based on 'behind the scenes' insights from the world of Formula One Racing. The six-week campaign was incentivised with a sales promotion-based competition to win a VIP experience with Williams Martini Racing in Nice and Monaco.
Other creatorsSee project -
Randstad Next Generation Website
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The Randstad next generation design is the evolution of the first global Randstad website concept. It provides one site for all UK target audiences with optimised conversion funnels, responsive design across all mobile devises and visual design optimisations based on (testing) insights from multiple operating companies and a benchmark tests.
Other creatorsSee project -
MrSite.com
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Complete re-design of the company website, with a strong focus on user centric approaches to sales and customer experience.
Other creatorsSee project -
Tryecommerce.com
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Tryecommerce.com is a campaign-driven website, designed to utilise and maximise conversions from multichannel digital marketing including paid-search, affiliates, email and rich media.
Other creatorsSee project
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