About
Articles by Ian
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Burst your bubble...about 'System 1' strategies
Burst your bubble...about 'System 1' strategies
By Ian Murray
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Is marketing's wellbeing agenda doing more harm than good?
Is marketing's wellbeing agenda doing more harm than good?
By Ian Murray
Activity
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Bubble Burster (#2) Heard the one about the ‘London Bubble’? It must be one of the most seductive myths that the UK marketing industry clings to.…
Bubble Burster (#2) Heard the one about the ‘London Bubble’? It must be one of the most seductive myths that the UK marketing industry clings to.…
Shared by Ian Murray
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Bubble Burster (#2) London bubble? There's a growing trend for metropolitan marketers to hothouse 'cultural' differences across the UK. There's a…
Bubble Burster (#2) London bubble? There's a growing trend for metropolitan marketers to hothouse 'cultural' differences across the UK. There's a…
Liked by Ian Murray
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Burst Your Bubble Book Club (2) The marketing industry is obsessed with postive psychology and happiness. Got to be a good thing, right? Next up…
Burst Your Bubble Book Club (2) The marketing industry is obsessed with postive psychology and happiness. Got to be a good thing, right? Next up…
Shared by Ian Murray
Experience & Education
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Burst Your Bubble
View Ian’s full experience
See their title, tenure and more.
or
Volunteer Experience
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Director Board Of Directors
The STAR Project
- 3 years 2 months
Economic Empowerment
STAR project is an award-winning community project helping to build safer, more connected and resilient families and communities. Based in the heart of an area experiencing multiple deprivations, we facilitate positive change through creativity; reducing isolation and tackling stigma while improving wellbeing, aspiration and community connectedness
www.star-project.org.uk
@STARprojPaisley
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Board Trustee
Renfrewshire Citizens Advice Bureau
- 1 year 10 months
Citizens Advice Bureaux are local, independent charities that provide free and confidential advice and information whoever you are and whatever your problem.
There is a Citizens Advice Bureau in almost every community in Scotland, across 280+ locations, helping more than 245,000 people each year.
Because Citizens Advice Bureaux are managed and used by people within the community, they deliver services that meet the needs of local people. They provide practical advice, negotiate on…Citizens Advice Bureaux are local, independent charities that provide free and confidential advice and information whoever you are and whatever your problem.
There is a Citizens Advice Bureau in almost every community in Scotland, across 280+ locations, helping more than 245,000 people each year.
Because Citizens Advice Bureaux are managed and used by people within the community, they deliver services that meet the needs of local people. They provide practical advice, negotiate on behalf of clients and even represent them formally, such as at tribunal hearings.
Publications
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3 myths about behavioural economics that are holding us back
Greenbook
See publicationThere are many factors that may be preventing some researchers from using behavioural economics and others from realizing its full potential. But busting these 3 myths in 2016 would be a good start.
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A plumber's guide to human centricity
Research Live
See publicationMarket researchers and design thinkers think they are doing fundamentally different work. But Ian Murray believes we are all focused on one thing: human centricity. And his plumber agrees.
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Turning the behavioural lens on ourselves
Research Live
See publicationResearchers need to stop thinking of behavioural economics as something they 'do' to other people and start paying more attention to thier own behaviour and biases.
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The Innovation Fallacy
Research Live
See publicationTalk of innovation is rife in market research, but is the industry’s gaze too focused on new technology? Ian Murray of house51 thinks it’s time for a paradigm shift.
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Are Big Ideas Bad Ideas?
Greenbook
See publicationNewMR, if it is to be worthy of the name, needs to be about more than innovative new methods. It needs to insist on a new relationship with the businesses and organizations it serves.
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Isn't it About Time Market Research Grew Up?
Greenbook
See publicationThe shift to ‘new mutuality’ represents a coming of age for market research where the emergence of social media, big data and compelling new offers in the market, forces MR to finally confront the limitations of the traditional paradigms.
More activity by Ian
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Here's an example of the hyper-individualistic worldview of marketers in action. I recently wrote about the growing isolation of young people in the…
Here's an example of the hyper-individualistic worldview of marketers in action. I recently wrote about the growing isolation of young people in the…
Liked by Ian Murray
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Bubble Burster (Number 1) At Burst Your Bubble we're not keen on the label ‘Gen Z’. For us, it highlights a fundamental contradiction in the…
Bubble Burster (Number 1) At Burst Your Bubble we're not keen on the label ‘Gen Z’. For us, it highlights a fundamental contradiction in the…
Shared by Ian Murray
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