Iain McCallum

Senior Communications Consultant at Freelance, self-employed

United Kingdom Contact Info
730 followers 500+ connections

Join to view profile
Self-employed
University of Glasgow

About

I sit at the heart of every project and look to make each campaign collaborative and bespoke. This I achieve by forging together a blend of the best creative talents available linking them to a central communication strategy.

People and their stories are where I start. Stories about the people themselves or stories they want to tell. I hope that the voice I have developed throughout my career still proves itself to be capable of speaking with and on behalf of a wide range of people.

Essentially good communication is about sharing the most gripping story we can.

There is no point in having a compulsive beginning and emotionally charged end if readers drift off half way through.

To achieve a 'best seller' I collaborate at every turn.

I create a menu which incorporates answers to each client's targets. I offer a choice from the best talents appropriate. These are matched to each element of proposed creative routes.

Then we all collaborate.... That's when it gets exciting!

Articles by Iain

Activity

Join now to see all activity

Experience

  • Senior Communications Consultant

    Self-employed

    - Present 6 years 11 months

  • Senior Communications Consultant

    Freelance, self-employed

    - 3 years

    London, United Kingdom

    I am a Senior Communications and Media Specialist with a successful track record in the areas of TV, Media, The Arts, Fashion and Lifestyle Brands. My strengths lie in my ability to develop creative solutions and to tailor these to project/client communications requirements.

    My campaigns are frequently noted for their ability to break away from the tried and expected. Through this approach I have cultivated the ability to give voice to a broader spectrum of individuals with the result…

    I am a Senior Communications and Media Specialist with a successful track record in the areas of TV, Media, The Arts, Fashion and Lifestyle Brands. My strengths lie in my ability to develop creative solutions and to tailor these to project/client communications requirements.

    My campaigns are frequently noted for their ability to break away from the tried and expected. Through this approach I have cultivated the ability to give voice to a broader spectrum of individuals with the result that my work stands apart thanks to approachability and dynamism. This has resulted in extensive coverage and a plethora of awards amongst them, BAFTA, BAFTA Craft, Rose D'Or, British Comedy Awards, Broadcast and Broadcast Digital Awards, RTS, International Emmy and Ivor Novello.

    Adding value through finding the best stories to tell the world about each project is where I excel.

    Where I am most passionate is when working with individuals, whether those be artists whose profile I am supporting or society's under-represented groups whose cause I can promote and bring to future prominence.

    Now, drawing on a bespoke team of experts from the worlds of marketing, branding, web design, App Design, art direction, photography and Social Media I am able to offer every client a menu of diverse and exciting options which when carefully combined will create clear and crucially cost effective communications campaigns.

  • Head of Press and PR

    Tiger Aspect Productions

    - 13 years 11 months

    London, United Kingdom

    Devising and implementing consumer communications campaigns across Drama, Entertainment, Comedy, Factual and Features and Children's and Animation genres. Also all Corporate and Trade communications. See attached CV for further details.

  • Freelance Communications and Creative Consultant

    Various

    - 1 year 8 months

    London, United Kingdom

    Clients included Tiger Aspect Productions, Optomen Television, CTVC, Borkowski PR (consulting on Selfridges, Virgin Megastore, Blackberry, Mercedes/Smart, McCains, Personality PR) - See attached CV for further details.

  • Creative Director

    The YES Consultancy

    - 2 years 11 months

    London, United Kingdom

    Clients included Channel 4, Planet 24, Princess Productions, Pink Lady Apples, McVities, Muller. See attached CV for further details.

  • Freelance PR Consultant

    Freelance, self-employed

    - 1 year 10 months

    London, United Kingdom

    Brands included: McVities, Tropicana, Muller, Spam, Channel 4, BBC, Hello Magazine, MacMillan London, Charlie Taylor Hair and Beauty

Education

  • University of Glasgow

    Master of Arts - MA MA Hons - English Literature and History of Fine Art 2nd Class

    -

  • Scottish College of Textiles/Univerity of Heriot Watt

    MSc Marketing/Marketing Management, General 1st Class Distinction

    -

Recommendations received

1 person has recommended Iain

Join now to view

More activity by Iain

View Iain’s full profile

  • See who you know in common
  • Get introduced
  • Contact Iain directly
Join to view full profile

Other similar profiles

Explore more posts

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Others named Iain McCallum in United Kingdom

30 others named Iain McCallum in United Kingdom are on LinkedIn

See others named Iain McCallum

Add new skills with these courses

See all courses