Hussin S.

Getting a lot of traffic, leads or conversions from mobiles? Analyse the data, look at the CPL or ROAS and then if needed add a bid modifier to up the bids specifically on mobile results. This can be done at a campaign or ad group level. Strangely it is now hiding in the "When and where ads" showed page in the new UI. Always a good one to really drive in some bid efficiencies and push ad groups that are converting on mobile. #googleads #googleadsagency #googleadsexpert #digitalmarketing #paidsearch #freelancemarketing #sem #ppc

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Boost your sales with Performance Max on Google Ads 📈 Discover how to maximise your advertising efforts for optimal results with paid media specialist, Monika Varzinskaite 💥 Watch the recording ⤵️ https://ow.ly/b1WY50ROP53

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Should You Use Performance Max in Your Google Ads Accounts? 🚀 Why Consider Performance Max?🌟 •Holistic Approach: It combines all Google Ads inventory—Search, Display, YouTube, Discover, Gmail, and Maps—into one powerful campaign. •Advanced Automation: Utilises Google’s machine learning to optimise your bids and ad placements •Enhanced Performance: By leveraging multiple channels, you can drive more conversions and reach a broader audience. •Insightful Reporting: Offers comprehensive insights and performance data, helping you make informed decisions and refine your strategies. Is Performance Max Right for You?🤔 •Diverse Goals: If your campaigns aim to achieve multiple objectives (e.g., sales, leads, brand awareness), Performance Max’s multi-channel approach can be highly beneficial. •Resource Efficiency: Ideal for teams looking to save time on manual optimisations and management. The automation handles much of the heavy lifting. •Testing New Strategies: Can help with experimenting with different ad formats and audiences without the need for multiple campaigns. Pros and Cons of PMax: Pros: •Unified Advertising: Advertise across all Google channels with Smart Bidding optimising placements in real-time. •Efficient Asset Management: Upload all creative assets at once, avoiding the silo effect seen in separate campaigns. •Goal-Oriented: Tie campaigns directly to conversion goals, optimising for ROAS or CPA from the start. Cons: •Limited Control: Automation limits control over specific targeting and bidding strategies. Marketers may find this lack of transparency challenging. •Impact on Other Campaigns: PMax can overshadow other campaign types, potentially "stealing" performance metrics. •Cost Considerations: Higher upfront costs if you have limited conversion data and assets, needing substantial budgets to start. Optimisation Tips:💡  •Provide ample preexisting conversion data to jumpstart successful campaigns. •Set your target to CPA or “Maximise Conversions” for a shorter learning period. •Utilise all available asset types, especially video, to maximise reach and engagement. Ultimately, Performance Max can be a powerful tool for your Google Ads campaigns, but must be used in the right setting. Evaluate if its automated, multi-channel strategy aligns with your business goals and marketing style.

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Google Ads’ ‘pushes’ Performance Max with new Call To Action When setting up a new campaign in Google Ads, you may notice that the PMax card is not only bigger but also has a new 'recently used' label. #digital #marketing #freelancer #linkedin #Googleads #facebookads #SEO #GA4 #tags #tracking #amazonads #outsourcing #newyork #us Search Engine Land Addy Digital Marketing - Offers Google Tag Management | Analytics GA4 | SEO | Google Ads | App Tracking & Install Campaign

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This site is an extremely interesting case. Brand in the finance sector. Destroyed by the HCU update 2023. Backlinks from digital PR (and paid links), albeit some of the digital PR ones are totally off-topic, and some look like paid DPR placements. The site increased its content by 1000 pages in a year, so I suggest that it might have used AI content to scale. The site is well-designed, with lots of E-E-A-T elements. My gut says this site was hit by multiple factors: a bit of waffly content, some link devaluation, and AI content. It looks like they've deleted over 1000 pages a matter of weeks after being hit, so perhaps they took a chance. An interesting case, might reach out to the owners of this one.

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🛒 One of the most overlooked areas of PPC Optimisation is Product Feed Testing! Too often, we see agencies just manipulating what they have in the Google Ads interface, and not thinking about external data sources or other things they could have control over. In today's landscape, we've spoken again and again about how the AI is only as good as the quality of data that you give it - and one of (if not the) biggest data sources a retailer has is their product feed. This is particularly important with products like Performance Max where you have less control over the creative or which platforms the products are showing on. In this Case Study for a large retailer, we used a 3rd Party Shopping Feed Tool to A/B test changes to the feed. 🎯 Adding additional data (size and colour) into the visible product name drove a 127% increase in revenue (at a stronger level of efficiency). 🎯 Improving how the product was categorised in Google's eyes drove a 69% increase in revenue (again, at a stronger level of efficiency). This shows it's not just about what you're showing the end user in your ads, but also the information that you're providing to Google to help serve those ads, that can help drive better results. Do you have a process in place for feed optimisation? Are you looking at what data you're feeding into the machine learning? #ppc #ppcchat #google #googleads #shoppingads #shoppingfeed #productfeed

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Google Analytics 4 launches its very own default Google Ads report. 📊 All you need to do is link your Google ads and GA4 account together. This can help us #PPC managers dive into our data, see what needs improving and optimise our campaigns more effectively. 🧠 Overall, it's a great way to streamline your reporting. https://lnkd.in/eryUMrUZ 📥 Are you struggling to keep up to date with the latest changes on #googleads? Drop me a message on LinkedIn today and lets have a chat. #googleads #googleanalytics #digitalmarketing #digitalagency

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562% year-over-year (YoY) SEM revenue increase {Case Study} We've all been there—pouring thousands into PPC with little return. Ecommerce apparel brand 686 faced this, needing a creative boost to improve their 160% ROAS to 350-400%. Despite the saturated market, they leveraged their unique selling points and customer persona to refine their strategy. Strategies: Location-based targeting: they refined 686's PPC campaigns to focus on U.S. areas where people benefit most from cold-weather products. Remarketing: To cultivate the buyer's journey, they launched an aggressive remarketing strategy on Google’s Display Network and Facebook, adding touchpoints to boost conversions. Optimized shopping campaign and product feed: They revamped 686's product feed with eye-catching photos and clear pricing to boost SERP conversions. The results: - 562% year-over-year (YoY) SEM revenue increase - More than 186% conversion rate increase - 303% increase in return on ad spend (ROAS) - 67% reduction in cost per conversion #digitalmarketing #marketing #socialmediamarketing #facebookads

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📍 **Master Location Settings in Google Ads Like a Pro!** 🎯 Ever wondered how to maximise your ad reach with precise location targeting? 🌍 In our latest video, we're diving deep into Google Ads to show you a *game-changing* tip on configuring your location settings effectively! 👉 Whether you're a small business looking to attract local customers or a brand aiming for a global audience, understanding location settings can drastically improve your campaign's performance. We cover everything from the basics to pro tips you won't find anywhere else! #GoogleAds #DigitalMarketing #LocationTargeting #AdTips #MarketingPro

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If you've been let down by Google Ads agencies that promised great results but didn't deliver, it's time for a change. Many businesses have experienced: 👎🏻 Enticing promises that fall flat 👎🏻 Substantial financial investment with minimal return 👎🏻 A Google Ads account that ends up in worse condition than before Book a free discovery call with us. We'll review your current strategy, pinpoint improvements, and show you the precise blueprint we would use to take your business to the next level. There’s absolutely no obligation. You can take our insights and apply them yourself, or partner with us to boost your success. Our commitment to you includes: ✅ Full transparency about our methods - no smoke and mirrors ✅ Effective, current strategies that align with your business goals We involve our clients in every step of the process, ensuring you're well-informed about the Google Ads strategy we're implementing. Our approach is straightforward and free from unnecessary complexity. Book a Discovery Call here: https://lnkd.in/eANyczRU #PaidAds #PPC #PayPerClick #GoogleAds #Adwords #LeadGeneration #DigitalMarketing #PaidSearch

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Quick shopping ads tip📍 Customers make product decisions based on the following order of priority: 1. Image 2. Price 3. Title So before complex segmentation & targeting, make sure you have - High-quality product images - Sale price annotations - Relevant title-words #Googleads #SEO

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🎯 pErFoRmAnCe MaX iS a bLaCk bOx - are we over this yet? (please excuse my very old meme 😬 ) Yes, Performance Max has slightly more limitations than we'd want from such a high value and important campaign - but I think this is indicative of Google Ads in general (see Search Query Reports for the past couple of years), rather than this exclusively being a problem with this campaign type. I mean - look at all of the available reports you can get for Performance Max; Auction Insights - understand shifts in the visibility of your competitors and how that's impacting performance. Performance Drivers - which asset groups, product groups, product types and products are driving performance changes. Performance Insights - explanations for performance fluctuations. Diagnostics Insights - understand why your ads might not be serving. Asset Audience Insights - which Audience segments are your assets resonating with. Audience Persona Insights - which Audience segments over-index in terms of conversions compared to the overall population. Search Term Insights - what search terms are you showing ads for. Search Trends - emerging trends and growth opportunities in your account. Demand Forecasts - upcoming demand expectations related to your business. And that's before we get on to all of the custom scripts that are flying around, and the reports that have been announced for H2 this year! Are you getting everything you need from PMax? Are you still treating it like a black box campaign? #ppc #ppcchat #google #googleads

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Three common mistakes that PPC Managers make, that you can stop doing TODAY: 😶 Think automated campaigns can be left to run without any supervision - Demand Gen isn't a 'set and forget', you have to check that thing daily 😶 Set up too many narrowly-focused and segmented campaigns, when using one consolidated structure would work better for your overall goals 😣 Forget to tune into the Lunio webinars when we have awesome experts like Thomas Eccel to talk to! That's right, this afternoon we'll be covering everything you could possibly want to know about Demand Gen campaigns with Thomas at 4:30, and even some things that you didn't know you needed to know about! Sign-up link is in the comments, register to tune in live and join the Q&A, or to be the first to get the on-demand recording if you can't make the live session. See you at 4:30!!

PPC Definitions: What do people mean when they refer to a 'bid' in ppc terms? 🤔 Advertisers set their bids based on factors like the value of a click to their business, their advertising budget, and the competitiveness of the keyword or audience they are targeting. The bid represents the maximum amount the advertiser is willing to pay for a single click on their ad. The bid, along with other factors like ad quality, relevance, and expected click-through rate, influences the ad rank. Advertisers with higher ad ranks are more likely to have their ads displayed prominently and to receive clicks. However, even if an advertiser's bid is high, they may not necessarily pay that full amount for a click; they typically pay just enough to beat the competition while maintaining a good ad position. #Bids #biddingStrategy #PPCBids #Adbid

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What the Next 12 Months Looks Like for SEO. There is a huge paid search hangover coming. Brands have over-invested in paid search for the last year. Pmax has you bidding on brand search that would have converted/ clicked anyway. Historically, what happens here is that SEO becomes the go-to in times when paid search costs have spiralled. I expect this to happen over the next 12 months. Make no mistake, SEO is going to make businesses millions for those that move first and do it with the right agency. Why? Well, a few things have happened in the last year or so. Many stopped SEO or reduced their spending. Many ignored their brand marketing in favour of paid search. This means a lot of brands on page 1 are ripe for the taking. Many are in the same boat. They have only remained on page 1 because no one on page 2 for the core terms has challenged them. I'd go as far as to say that those businesses that have retained their rankings have probably won massively, as less investment was made with SEO agencies. This will make the next 12 months extremely interesting in every sector. Legal, B2B, B2C, E-commerce, health...every sector has brands on page 2 that, with a little investment, can displace the pack above, who either minimised their SEO spend, and many made SEOs redundant/ cancelled agency retainers. We're seeing this already. Brands are waking up and thinking, "We've got to reduce our paid search costs." SEO is going to get very busy in the near future. Great SEOs are going to be in huge demand. The good times will return to this industry. Stay strong...it's coming.

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🤔 ARE YOU GA4 READY? - If you don't move your Google Analytics to GA4, you will lose all your data. With just days left until the hard deadline, now is the time for businesses to prioritise their migration to Google Analytics 4 (GA4). On 1 July 2024, Google will permanently shut down Universal Analytics. This renders all historical data inaccessible. This game-changing shift means that if you haven’t already made the transition to GA4, you risk losing valuable insights that could inform your marketing strategies. Our recent blog article answers these questions: - Will Google Analytics switch to GA4 automatically? - Why is Google Analytics switching to GA4? - What happens if I don’t switch to GA4? - How do I switch from Universal Analytics to GA4? It's a quick read and important for all businesses. Read here: https://lnkd.in/gJqZk9HU -- #googleanalytics #GA4 #universalanalytics #google #websiteanalytics #webanalytics #webdata #digitalmarketing #goldcoastbusiness #goldcoast

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