About
Articles by Gillian
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Will My Brand Translate? 10 Factors to Consider When Entering New Markets
Will My Brand Translate? 10 Factors to Consider When Entering New Markets
By Gillian Kerr
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Exporting to the UK? 5 Tips for Setting the Right Price
Exporting to the UK? 5 Tips for Setting the Right Price
By Gillian Kerr
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Expanding into new markets: 5 common mistakes
Expanding into new markets: 5 common mistakes
By Gillian Kerr
Contributions
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Your team is struggling to build brand awareness. What are the best tools to help them succeed?
Having developed your brand, a visual and verbal document that encapsulates everything about your brand, is essential for ensuring consistency in communicating your brand external and internally. Beyond being a bible of how the brand should be presented in sales, marketing and and PR activities, it is moreover a rallying point around which all employees can understand how to keep offering and developing the product or service and how to fulfil the brand’s value proposition. Good brand guidelines go beyond how to present the purely visual and verbal identity to convey the very essence of the brand at every touch point with the consumer, and how employees themselves work on and with the brand. Great brands have such ‘brand bibles’.
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Your team is struggling to build brand awareness. What are the best tools to help them succeed?
No tool, non of the advice here, will be relevant without thoroughly understanding the needs and desires of the target audience. Understanding how you can connect with them and meet their needs is the key to success. Is your product or service of reliance to them? How can you build a brand around the product or service in a way that will ensures you connect with them to drive sales AND keep them coming back. First and foremost then is to identify and understand your target audience so that you can build a brand of relevance to them.
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Your team is struggling to build brand awareness. What are the best tools to help them succeed?
It is critical to understand whether your brand is truly connecting with your target audience in a way that is sufficiently differentiated from competitive brands AND motivates people to buy. Is the proposition of value to them? Does the brand personality ‘fit’ with the target audience? Does the brand connect at a deeper level to form a meaningful relationship that endures and so encourages brand loyalty? Understanding if your brand is succeeding in connecting with your customers is the first step to improving communications and sales.
Activity
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Did you know that 1 in 5 people are neurodivergent in some way? This represents a huge proportion of the workforce! Yet, some businesses are…
Did you know that 1 in 5 people are neurodivergent in some way? This represents a huge proportion of the workforce! Yet, some businesses are…
Liked by Gillian Kerr
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Félix's work as a Canteen ambassador was very important to him. Following somehow in his footsteps means a lot to me.
Félix's work as a Canteen ambassador was very important to him. Following somehow in his footsteps means a lot to me.
Liked by Gillian Kerr
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Life is so much easier now than Koalaa soft prosthetics is in the world #newsport #padel #hablemosdeinclusion
Life is so much easier now than Koalaa soft prosthetics is in the world #newsport #padel #hablemosdeinclusion
Liked by Gillian Kerr
Experience & Education
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Dynamo Global
View Gillian’s full experience
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Volunteer Experience
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Accredited Mentor
Warwick Business School
- 6 years
Mentoring WBS MBA students and WBS MBA Graduates and Alumni to help achieve their professional aspirations.
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Judge for 'The Big Deal'
University of Warwick
- 2 years
Education
The Big Deal is a business enterprise competition for members of the University of Warwick's Goal Programme. Goal is a unique programme designed to target gifted and talented students from across the UK. Working nationally with individuals from backgrounds with low Higher Education participation rates, Goal aims to support its members in achieving their full academic potential and to make application to the UK's top universities an achievable aspiration.
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Director Juniors
Old College Lawn Tennis Club
- 3 years
Children
Voluntary role managing the Junior Section of the Club, for 250 children aged from 3-18. This involves tennis course management and development to facilitate learning and enjoyment of tennis for children in accordance with LTA Guidelines; planning, budgeting and marketing; coach and LTA liaison; legal and other compliance management; and working with the rest of the Committee to maintain and develop the Club facilities and broader membership.
Publications
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Building Strong Brands in the Japanese Market: Some Rules of Engagement
Dentsu Inc., Japan
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Courses
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Advanced Japanese
Aoyama Language School
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Business French Language
Ammersham College
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Diploma in Advertising, Media & Marketing
CDT
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Japanese Language and Culture
SOAS
Languages
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French
Limited working proficiency
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Japanese
Professional working proficiency
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Thai
Elementary proficiency
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Italian
Elementary proficiency
Recommendations received
5 people have recommended Gillian
Join now to viewMore activity by Gillian
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Early start today heading up to Glasgow for the FinTech Scotland FRIL ESG launch event. A perfect example of cross industry collaboration with…
Early start today heading up to Glasgow for the FinTech Scotland FRIL ESG launch event. A perfect example of cross industry collaboration with…
Liked by Gillian Kerr
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Angling Direct acquires Total Angling We are delighted to share some news with you today – Shropshire’s largest tackle shop, Total Angling in…
Angling Direct acquires Total Angling We are delighted to share some news with you today – Shropshire’s largest tackle shop, Total Angling in…
Liked by Gillian Kerr
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I’ve been at The Engineering & Design Institute London (TEDI-London) today, judging the 2024 Summer School showcase and hearing from some fantastic…
I’ve been at The Engineering & Design Institute London (TEDI-London) today, judging the 2024 Summer School showcase and hearing from some fantastic…
Liked by Gillian Kerr
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🚀 Thank you to Rise London's mentors Adam Sokratous, Asya Kuznetsova, Binu Paul, Dimitrios Emmanoulopoulos and Jas Shah for sharing your wisdom and…
🚀 Thank you to Rise London's mentors Adam Sokratous, Asya Kuznetsova, Binu Paul, Dimitrios Emmanoulopoulos and Jas Shah for sharing your wisdom and…
Liked by Gillian Kerr
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Just spotted Helen Mirren in Calla Ltd shoes 🤯 I saw the order come through but obviously wasn’t sure it was the ACTUAL Helen Mirren until I saw…
Just spotted Helen Mirren in Calla Ltd shoes 🤯 I saw the order come through but obviously wasn’t sure it was the ACTUAL Helen Mirren until I saw…
Liked by Gillian Kerr
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A pleasure to catch up with Damon Bonser and Stuart Brown from British Design Fund yesterday at Bruntwood SciTech, Leeds. I first met Damon 10 years…
A pleasure to catch up with Damon Bonser and Stuart Brown from British Design Fund yesterday at Bruntwood SciTech, Leeds. I first met Damon 10 years…
Liked by Gillian Kerr
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🚧 Site Visit at Stadgardskajen: Exciting Progress! 🚧 Today, I had the privilege of visiting one of our impressive shaft sites at Stadgardskajen…
🚧 Site Visit at Stadgardskajen: Exciting Progress! 🚧 Today, I had the privilege of visiting one of our impressive shaft sites at Stadgardskajen…
Liked by Gillian Kerr
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It was great to meet so many interesting engineers, solving some critical problems at the Emixa UK & Ireland Digital University Event hosted by the…
It was great to meet so many interesting engineers, solving some critical problems at the Emixa UK & Ireland Digital University Event hosted by the…
Liked by Gillian Kerr
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When it comes to workplace resources, your company handbook is the cornerstone. From vital business information, progressive policies and your…
When it comes to workplace resources, your company handbook is the cornerstone. From vital business information, progressive policies and your…
Liked by Gillian Kerr
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Last week, it was our pleasure to join with investors for the launch of our latest investment round, which represents a significant milestone for the…
Last week, it was our pleasure to join with investors for the launch of our latest investment round, which represents a significant milestone for the…
Liked by Gillian Kerr
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