Gemma Vaughan

The Grand at Clitheroe's quarterly events guide. Featuring a wide range of live music, theatre, film, arts and spoken word.

Design brief ;

Develop a tangible item of creative print, that compliments online branding, and creates a communications synergy both with copy and tone, to that of offline. Research trends in color schemes and develop and edit complimentary photography to suit the season of which the events are in. The front cover, featuring SPOT UV lines denotes the… Show more

The Grand at Clitheroe's quarterly events guide. Featuring a wide range of live music, theatre, film, arts and spoken word.

Design brief ;

Develop a tangible item of creative print, that compliments online branding, and creates a communications synergy both with copy and tone, to that of offline. Research trends in color schemes and develop and edit complimentary photography to suit the season of which the events are in. The front cover, featuring SPOT UV lines denotes the pathway or track that can be explored by young people, artists and audiences at The Grand, in order to continue a journey with arts and culture through various opportunities provided through the program. The guide is then perfect bound, in order to create a substantial and interesting guide of activities that can be referred to throughout the season. A clean and minimal cover which then explodes in to an exciting array of creativity and culture, not to dissimilar to the physical activity that happens every day at The Grand. Show less

The Grand's journey strategy aims to highlight opportunities for development in to the arts for young people, artists and growing arts audiences from the Ribble Valley and further a-field. Through highlighting a clear pathway from each opportunity to the next.

Design Brief ;

The strategy needed to offer a visual explanation to the Journey, whilst remaining on brand and inline with online and offline branding tactics already agreed. The breadth of work carried out by The Grand… Show more

The Grand's journey strategy aims to highlight opportunities for development in to the arts for young people, artists and growing arts audiences from the Ribble Valley and further a-field. Through highlighting a clear pathway from each opportunity to the next.

Design Brief ;

The strategy needed to offer a visual explanation to the Journey, whilst remaining on brand and inline with online and offline branding tactics already agreed. The breadth of work carried out by The Grand, for both young people and audiences, proved a difficult task when aiming to streamline the messages for the general public and participants.

The London underground style map, allowed each opportunity to be clearly signposted, in a way that was understandable and engaging to the readers.

This then provided a clear brand that could make a transition through to all other designed and printed items, provided for public consumption by The Grand. Visually highlighting, the overall aim. That every opportunity, activity or event can lead to another, and therefore develops sustainability for the arts for the future community.

This was then die-cut and perfect bound, with tabs providing easy readability.
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The Grandstand was The Grand's in house newspaper, packed with news stories, competitions, events and more!

Design Brief ;

At the time The Grandstand was being developed, The Grand's average audience age was between 45-65. It was clear that there needed to be a positioning tactic, that engaged the audience and allowed The Grand to offer the opportunities for further exploration, as the program was very much in its infancy.

The newspaper provided a tool that engaged the… Show more

The Grandstand was The Grand's in house newspaper, packed with news stories, competitions, events and more!

Design Brief ;

At the time The Grandstand was being developed, The Grand's average audience age was between 45-65. It was clear that there needed to be a positioning tactic, that engaged the audience and allowed The Grand to offer the opportunities for further exploration, as the program was very much in its infancy.

The newspaper provided a tool that engaged the audiences, as this was their preferred publication, whilst keeping down costs for mass distribution, and additional content that could not be included in the events guide.

This therefore was off brand, and acted as a stand alone publication, but allowed the two core activities of The Grand, creative learning and events to come together in the public domain for the first time.

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